Does your product need Retail Ready or Shelf Ready Packaging?If you are looking to source Retail Ready Packaging (RRP) or
Shelf Ready Packaging (SRP), Packaging Supplies have an experience team that
can walk you through the process. Here
you can find out what qualifies as RRP or SRP and what you need to think about
when considering this type of packaging for your retail product.
Retail ready packaging (RRP) or Shelf ready packaging (SRP)
is often the secondary packaging for retail consumer products. It forms the
outer transit/display box containing the products for sale and is placed directly
onto the supermarket or shop shelf. The
aim of RRP and SRP packaging is to ensure the products can be displayed without
the need to fully unpack them and to ensure ease of movement through the supply
chain. The packaging is further
optimised through print, promoting brand recognition and product advertising,
encouraging sales uplift.
To qualify as Shelf Ready Packaging or Retail Ready
Packaging and successfully move your products through the supply chain, the
packaging must adhere to the following:
Easy to identify – Product and brand recognised
quickly via print and graphics
Easy to open – Perforated for clean opening without
damage, clear opening instructions, opening points easy to locate
Easy to replenish – Transferable to the shelf in one
step, no tertiary packaging or secondary handling
Easy to shop – Product description clearly visible,
customer can remove and return products easily,
Easy to dispose of – Easy separation of materials to
allow for maximum recycling, flat pack after use
When designing your SRP or RRP, Packaging Supplies can help
ensure these requirements are met.
Printing Retail Ready & Shelf Ready Packaging
The printing of an SRP or RRP is used to identify the
product and promote or advertise the brand to both the consumer and
retailer. Images, symbols, text, numbers
and barcodes can all be shown.
The branding on an SRP or RRP is particularly important, and
when used effectively, will maximize visual impact to capture the attention of
the shopper and create sales uplift.
Material & board grade
When designing your SRP or RRP, it is essential to ensure
that the packaging is “fit for purpose” and effectively protects the stock
whilst in transit from damage, it should also be stable when being transferred
to the retail shelf. Any defects with
the packaging can cause costly delays within the supply chain.
Special considerations should be given if the SRP is going
through an automated supply chain and if the temperature conditions required
for the product are for it to be chilled or frozen.
Retail Ready Packaging and Shelf Ready Packaging can be made
from different packaging materials, including both corrugated and carton
board. The material choices will depend
on the product, its size, weight and the graphics required.
Packaging Supplies have an experienced team that will be
able to advise on the correct materials for your SRP or RRP. Samples will
always be supplied prior to the manufactured production run, for you to test
fully through the supply chain network.
Shelf Ready & Retail Ready Packaging typesShelf Ready Packaging and Retail Ready Packaging can take
several structural forms, depending upon your product. Designs includes trays with cardboard lids,
trays that are shrink wrapped and perforated tear off lid cartons.
Shelf Ready & Retail Ready Packaging SizeThere is no standardisation with regards to size, which can
cause problems with the speed of re-stocking and how the on-shelf space is
utilised. It will be important to check
with the intended retailer of any restrictions in pack height, width and depth
they may have. Some even have a standard structural design format also. With
all this information, we can then design your SRP to fit your products,
maximise both the shipping and storage, comply with any specific sizing
requirements and make sure your product stands out in their retail environment.
In 2018 the EU Action Plan for the Circular
Economy Package was established, to make the transition to a more
sustainable economy by closing material and product cycles for packaging. It includes provisions for enhancing circular
approaches to raw materials at a European level and aims to substantially
increase recycling rates of all packaging materials.
Circular Packaging Design
The University of Applied Sciences Vienna (FH Campus Wein),
together with Packforce Austria, (the Austrian member of World Packaging
Organisation WPO) and Circular
Analytics, have developed and issued the Circular
Packaging Design Guideline, which is essentially design recommendations for
sustainable, recyclable packaging. It
covers the entire supply chain of the packaging industry and focuses on sustainable
packaging design, as well as the recyclable design of packaging systems for all
contributors along the chain. It’s a
document that will evolve and update in accordance with future sorting and
recycling technologies and packaging material developments.
Future challenges for product & packaging design
Because of the circular economy and this holistic approach
to the packaging process, new challenges are presented for product design and
packaging conception. Considerations not
only for the main materials used but also the use of printing inks, adhesives,
labels, films and additional small parts such as openers or closures are all
covered in the Circular Packaging Design Guideline. Packaging will need to meet multifarious requirements
including the balance of maximum functionality and protection of goods with
minimal ecological impacts.
Below are extracts from the guidelines as to how these
fundamentals are to be achieved:
Effective - Packaging needs to be fit for purpose and add as much
value as possible with regards to both the consumer and the product (e.g.
retain shelf life). In order to asses
effectiveness, detailed knowledge about the properties of the packaged goods is
required. The packaging must provide
adequate protection against adverse environmental influences such as mechanical
stress, oxygen, humidity or light. In
addition, the packaging must ensure easy handling by the final consumer to the
greatest possible extent. Finally, it
can be empirically established that the packaging has an influence on product
Efficient - The use of raw materials, emissions, energy, and the
generation of waste need to be minimised throughout the entire life cycle. Life-cycle assessment (LCA) is the standard
instrument for assessing the efficiency and thus the ecological sustainability
of packaging. It takes into account the
environmental impact of the packaging over its entire life cycle. The life cycles start with raw material
extraction and end with the full disposal of the packaging. The amount of CO2 equivalents that are
emitted throughout the entire life cycle is a well-known parameter for
assessing the ecological impact of the packaging.
Safe - Safe packaging is designed to minimize health and safety risks to human
beings and ecosystems throughout its life cycle. Regarding admissibility for food contact, the
applicable legal requirements need to be met, and additional aspects such as
consumer safety, environmental protection and tamper evidence need to be
Cyclic - Cyclic packaging is designed to maximise the
recovery of materials used. This is
aimed at longevity of the life cycle, full substitution for virgin materials of
the same type (closed-loop recycling) or use of renewable materials. Circular packaging design refers to the
principle of cyclic approaches. Products
should be designed and produced in a way which, after the period of use, permits
the recovery, to a high degree, of the raw materials to be employed as
secondary raw materials, the reuse of the packaging, or the manufacture of the
packaging from renewable raw materials.
International Development of Packaging
Packforce will target the European market first, with
special issues of the guidelines developed for Northern Europe, Central Eastern
Europe and Western Europe. The
recyclability of a packaging system will depend greatly on the technical
capabilities of a given country, therefore Packforce are looking for
cooperation partners in the respective countries, that will be able to
contribute to a first step information regarding the collections systems and
recycling infrastructures available.
For International consumer goods companies and retailers,
additional information will be required on the recycling infrastructure on a Global
The challenges of e-commerce packagingA few months ago, we blogged about the massive growth within
the e-commerce sector and while this has brought many opportunities to
businesses both new and existing, this growth has generated new challenges for packaging
buyers, so we thought we would explore some of these.
The more popular ecommerce becomes, the more brands are
having to try harder to stand out from the competition and be remembered. This has resulted in more personalised
packaging with well thought out and eye-catching artwork. Bland or non-personalised packaging can give
the impression of a brand being too generic or even cheap.
We know that more consumers are looking to purchase
sustainable products supplied in sustainable packaging. As a result of this, e-commerce packaging is
constantly coming under more and more scrutiny from the public. The biggest challenge here is making sure you
have enough packaging to protect the product to negate damage in transit,
whilst avoiding excessive or "over” packaging your product. As an experienced packaging supplier, we will
be able to advise on just the right amount and type of packaging required to do
The needs and desires of the consumer are always changing,
and the packaging design must reflect these.
No-one wants out-dated or dull packaging and keeping on top of current
market trends is important. Producing the right artwork for your packaging can
also be a challenge, getting a good marketing agency on board early on can
really help with promoting your product to the audience it’s intended for.
Using the right sized postal packaging for your product not
only alleviates any negative customer responses to excess packaging, but also
helps to keep your shipping and distribution costs to a minimum. The challenge here is not to be tempted to
cut back too much. Quite often internal
protective packaging is scaled back to reduce the overall size of the package
to be posted. Unfortunately, this can
often be a false economy with damaged product creating an increase in customer
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