5 Fun and Effective Christmas Packaging Ideas for 2021

Fun and Effective Christmas Packaging Ideas

Find out how to make the most of Christmas by giving your customers festive eco-friendly packaging that spreads the seasonal cheer.

It’s that time of year again. Christmas is right around the corner, and shoppers are looking for the perfect gifts for their friends, family, colleagues, and loved ones. Every year presents a different set of challenges, but one persistent task is making your Christmas packaging stand out. So how can you make the best of the busiest period for retail and eCommerce businesses?

Why Invest in Christmas Packaging?

Shoppers spent over one hundred billion on Christmas gifts last year, making it a crucial time for businesses across the retail and eCommerce sectors. 

You can generously increase sales merely by repackaging your existing products while producing limited-edition lines can greatly benefit your marketing channels over the festive season.

Fun Christmas Packaging Ideas for Your Brand

If you’re lacking inspiration for Christmas packaging or looking for an effective way to implement your ideas, read below to find out how you can make your packaging all the more festive:

1. Use the Colours of Christmas

Red and green are ultimately the colours of Christmas. Changing your brand’s colour scheme to match the most prominent colours of the festive season can be impactful for your marketing and advertising campaigns. 

For high-end brands after a luxury aesthetic, black with gold can give your products a premium finish while keeping Christmas classy. Repeating patterns can also be incorporated to great effects, like snowflakes, Christmas lights or reindeer. With a range of printing options available, you can get a fast turnaround on Christmas packaging for limited runs of different coloured packaging.

2. Go for a Rustic Aesthetic

If you’ve got an eco-friendly product, opt for a design that shows restraint by sticking to paper-based packaging like cardboard postal boxes and Kraft paper sheets. This is a cost-effective approach that needs little customisation to achieve a minimal, rustic feel. If possible, keep to two colours, like brown and white or black, to enhance your ‘home-made’ design.

Consumers prefer natural packaging over plastic, making this kind of packaging appealing to most potential customers. Stick to earthy tones and keep your designs simple; just be sure to include your logo to keep your branding consistent.

3. Improve Your Internal Packaging

Keeping the majority of your packaging the same is fine if you’re on a strict budget. Simply changing one aspect of your packaging, such as the tissue paper, can make your packaging that much more appealing during the holiday season. It’ll also make a great unboxing experience too, making your products feel more like a personal gift that fits the festive season.

4. Include a Personal Christmas Note

A brief, personal note can spread the festive cheer. Include your message as a business card and add a small token of gratitude like a discount code on their next order to promote brand loyalty. Alternatively, you could include your message printed on the inside of the box with our custom packaging options, making the unboxing experience even more special.

5. Add Some Final Festive Touches

It’s the thought that counts, so go the extra mile at Christmas to let your customers know you care. For retailers, hand over your Christmassy products in printed bags to add another dimension to your packaging. You’ll benefit from some additional marketing as your customers carry around your products in bags that feature your logo or brand name.

Ordering Festive Packaging for Christmas

Whichever direction you choose to take with your Christmas packaging, remember to keep it eco-friendly. Over 100,000 tonnes of plastic packaging will be thrown away this Christmas, so make sure your brand is doing its bit to protect the environment over the festive season.

Ready for Christmas? Check out our online shop and discover a range of eco-friendly packaging or get in touch for a free design quote for branded packaging this Christmas.