Food Packaging Case Study
WHAT MAKES US THE COMPLETE PACKAGING COMPANY?
Packaging Supplies USP is encompassed in the diversity that we offer within our custom-made packaging solutions and our first-class stock and call off service. Not limited to just one type of packaging material or printing technique, means that the right packaging is produced for each of our clients, without having to shoehorn anyone down a route that will put manufacturing capability above client needs.
To give an example of this, one of our local buyers, White Rabbit Pizza Co. uses a variety of boxes and packaging for their fresh gourmet pizza range. For each part of the packaging a different type of cardboard material is needed to do the job and varied printing processes applied to get the appropriate results.
THE PACKAGING WE PRODUCE FOR WHITE RABBIT PIZZA CO.
Here’s an overview of the packaging we supply for just one of our clients that uses multiple packaging types:
Corrugated Pizza Discs
The White Rabbit Pizza Co. will sit their freshly made pizza’s directly on top of these, ready for wrapping and packing. We can supply discs in any size or fluting, including a semi-chem flute that is suitable for fridge/freezer use. White Rabbit have chosen to brand these, with a 1 colour flexographic print.
Machine Erect Retail Boxes
When you’re producing large numbers, boxes that are made to be machine erect are a must. We can produce these in either corrugated or carton board material. For White Rabbit we have used a carton board material that is food safe and suitable for the fridge/freezer, making them perfect for food packaging in a retail environment.
All White Rabbit pizza boxes are printed to a high standard with their branding and product information. We can utilize the many printing techniques at our disposal to suit run quantities and client budget. In this case a high quality litho print was the most suitable solution.
Corrugated Shelf Ready Packaging
SRP’s are essential for products going to supermarket chains. They ensure the goods are shipped safely and can quickly be displayed onto the supermarket shelf, negating the need to un-pack and re-stack.
SRP’s can be customised just as any other packaging, by size and print and by the way the box opens. White Rabbit have a front opening box that will display the retail pizza boxes, giving the consumer great visibility of their product.
TYPES OF PACKAGING EXPLAINED
Below we explain further the many types of packaging to consider, such as primary, secondary and tertiary packaging, each having its own important role to play. Let’s look at examples of these:
Primary Packaging – Also known as Consumer/Retail Packaging. This is the part that will come into direct contact with the product. Its main purpose is to protect and/or preserve and relay important information such as nutritional data.
Example: For White Rabbit, the primary packaging is the pizza disc and wrap. It comes into direct contact with the pizza, protects and preserves it.
Secondary Packaging – This can be used to protect the primary packaging in transit, it can be what the product is displayed in on the shelf and is often the main vessel for branding and product information.
Example: Our pizza client places their wrapped pizza into a retail box. This box is branded and printed with important information such as nutritional data, storage and cooking instructions. This is typically how you will see a pizza displayed in a supermarket.
Tertiary Packaging – This is the outermost packaging and will facilitate the protection during transportation of a collation of units of either primary or secondary packaging. For some product journeys this will not be seen by the consumer, but often plays an important role in merchandise identification.
Example: In our case study, White Rabbit uses SRP (Shelf Ready Packaging), to hold several of the boxed pizzas’ being sent to the retailer. The print on the SRP clearly identifies the products to the store. The SRP can then be adjusted by tearing off the front and top of the box making it ready to display the pizzas in store.
The type of packaging required will depend hugely on the product, where it’s being sold and the journey it takes to the end user.
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