The challenges of e-commerce packaging
A few months ago, we blogged about the massive growth within the e-commerce sector and while this has brought many opportunities to businesses both new and existing, this growth has generated new challenges for packaging buyers, so we thought we would explore some of these.
The more popular ecommerce becomes, the more brands are having to try harder to stand out from the competition and be remembered. This has resulted in more personalised packaging with well thought out and eye-catching artwork. Bland or non-personalised packaging can give the impression of a brand being too generic or even cheap.
We know that more consumers are looking to purchase sustainable products supplied in sustainable packaging. As a result of this, e-commerce packaging is constantly coming under more and more scrutiny from the public. The biggest challenge here is making sure you have enough packaging to protect the product to negate damage in transit, whilst avoiding excessive or “over packaging your product. As an experienced packaging supplier, we will be able to advise on just the right amount and type of packaging required to do the job.
The needs and desires of the consumer are always changing, and the packaging design must reflect these. No-one wants out-dated or dull packaging and keeping on top of current market trends is important. Producing the right artwork for your packaging can also be a challenge, getting a good marketing agency on board early on can really help with promoting your product to the audience it’s intended for.
Using the right sized postal packaging for your product not only alleviates any negative customer responses to excess packaging, but also helps to keep your shipping and distribution costs to a minimum. The challenge here is not to be tempted to cut back too much. Quite often internal protective packaging is scaled back to reduce the overall size of the package to be posted. Unfortunately, this can often be a false economy with damaged product creating an increase in customer returns.