5 Chocolate Box Packaging Ideas for Easter

The days are getting longer and brighter, Easter is just around the corner and people everywhere are buying chocolate. Here are some beautiful chocolate box packaging ideas to inspire you

Easter is a time for celebration, for rebirth, for celebration. Of course, it’s also a time for chocolate! We don’t know quite how chocolate has become such an integral part of this religious holiday, but it has. In fact, more people buy chocolate at Easter than they do for Valentine’s Day!

We at Packaging Supplies have a love for chocolate — and a love for creative packaging. So we wanted to share our favourite chocolate box packaging ideas to inspire and motivate you.

Whatever you do, avoid these ridiculous packaging fails when designing your chocolate box packaging!

1. Go Classic with Your Chocolate Box Packaging

Godiva chocolate gift box packaging.

We can do so much with packaging these days, but sometimes the best packaging ideas are the classic ones — the ones that have stood the test of time. Godiva understands this concept. Their packaging is simple and understated. It’s also packaged in a way that makes the chocolates feel like a gift from a loved one — it’s a combination of the colours used and the ribbon across the top of the box.

2. Remember the Power of Elegance and Sophistication

Coco Chocolatier’s Love is Simple’s truffle collection packaging.

Coco Chocolatier’s Love is Simple’s truffle collection is a chocolate box and also a work of art, designed by Scottish artist Thomas Payne. The design is elegant and sophisticated, reflecting the taste of the soft, velvety truffles inside. The chocolate box design has a retro 20s-style vibe — whoever receives these chocolates will feel they’re getting far more than twenty chocolates. They’re getting a luxury experience.

Check out these fun and creative, fast food packaging ideas

3. Minimalism and Authenticity Can Take You Far

Utopick minimalist chocolate packaging.

Sometimes less is more. Utopick uses its packaging to express their values and what their company is about — authenticity. The packaging is simple but distinctive. What’s more, it’s wrapped in paper — an environmentally-friendly packaging option. This matters more and more these days. According to one source, 80% of participants feel it’s “important or extremely important” for companies to design environmentally conscious products.

Related: Learn more about brand marketing and how custom packaging tells a story

4. Customers Love Chocolate Box Packaging They Can Reuse

Cadbury Roses chocolate packaging.

Cadbury Roses are a staple in the UK, especially during the festive season. Not only are they delicious, but the packaging is stable and durable. What’s more, people can (and do) keep the packaging and reuse it. This packaging lasts years and lingers in people’s kitchens and living rooms, acting as an ever-present advert and reminder of the delicious chocolate.

5. Get Inspired by History — Tell a Story

Caramela Chocolate Boutique packaging design.

It’s great when companies put real thought into their packaging, and Caramela has clearly done just that. This chocolate boutique is located in Monterrey, Mexico, a city with a prominent position in the steel manufacturing industry — earning it the nickname of the industrial capital of Mexico. As part of this company’s packaging concept, these historical roots and values were considered. You can see how they have drawn inspiration from industrial packaging systems, using adhesive stickers and identification codes. The company had fun with the colour, too, picking hot pink labels to make their chocolate boxes distinctive.

Remember — no matter how delicious your chocolate is — nobody is going to find them if they’re not packaged just right — you need to catch the eye of your target customer, you need to gain their trust and you need to build up your brand. A lot of thought and deliberation goes into the packaging of successful chocolate box packaging. To help you make the right decisions, get in touch with Packaging Supplies — we’ll help you take your business from strength to strength.

Packaging Supplies offer custom boxes, packaging materials and bespoke design and packaging solutions. Contact us today for a packaging quote.