How Display Packaging Can Be Used for Your Brand’s Success

Your product rocks, but what about your marketing? Often, in the excitement of product and brand development, one of the key aspects of packaging gets sidelined. 

It’s time to pay attention to the most lucrative and cost-effective marketing tool in the business — display packaging. Imagine your products showcased in vibrant, eye-catching boxes strategically placed in supermarkets, groceries and convenience stores. 

It’s a game-changer that can skyrocket your sales and entice customers to make impulsive purchases. With their attractive designs, informative content and irresistible discounts, colourful display packaging boxes have the power to turn heads and seal the deal. 

Get ready to discover the art of display packaging and unlock the secret to boosting your sales in style!

Related: Can Good Packaging Increase Sales?

What Is Display Packaging? 

You might be wondering, what is display packaging? Well, it’s the packaging used to showcase products in a visually appealing way — often used in retail environments, such as supermarkets, stores and trade shows — to highlight products and enhance their visibility.

Display packaging goes beyond traditional packaging by incorporating elements that attract consumers’ attention to create a memorable visual experience. These packaging solutions are creatively designed, mixing vibrant colours, engaging graphics and promotional messages to entice customers and drive sales. 

Packaging display boxes can come in various forms, including countertop displays, floor displays, endcaps, power wings and more, each offering unique advantages depending on the product and marketing strategy. 

Related: A Guide to Shelf-Ready Packaging: Boosting Sales for Retail Products

Why Does My Display Packaging Matter?

First impressions are everything. In fact, 70% of consumers form an opinion about a brand based purely on its packaging, and 63% consider the packaging just as important as the brand itself. 

Designing innovative display packaging is a superb way to increase your product’s aesthetic value. Well-designed retail display packaging can prevent the hassle of packaging and then repackaging for shelf-ready displays, for example. 

One of the market drivers for good display packaging is the cost benefits for retailers. The brand and product type should be easily identified by staff, which will reduce the time taken to sort, open and display products. Because this increases labour efficiency, it will positively improve the overall performance of the retail outlet. With a good printing design, the display packaging will aid brand recognition and help to increase sales.

Related: A Guide to Shelf-Ready Packaging: Boosting Sales for Retail Products

What about the Environment? 

Eco-friendly display packaging matters now more than ever. With increasing environmental awareness and consumer demand for sustainable choices, businesses must prioritise eco-friendly packaging to stay competitive. 

By opting for eco-friendly materials and practices, you can reduce your carbon footprint, minimise waste and contribute to a healthier planet. But it’s not just about impressing environmentally conscious consumers. Sustainable packaging showcases a brand’s commitment to the environment, fostering customer loyalty and a planet-positive brand image. 

Types of Display Packaging

Display packaging has a glossary of specific terms you might have yet to hear of. It comes in various forms, each serving a specific purpose and catering to different retail environments. That’s why we’ve put this list together for you, so you can navigate the jargon and decide what display packaging type(s) will work best for your products. 

• Counter Top Displays (Point-of-Purchase Displays): These compact displays are designed to sit on countertops or checkout counters, grabbing customers’ attention and encouraging last-minute purchases. 
• Floor Displays: These larger displays are freestanding and placed on the floor, making them ideal for showcasing products in high-traffic areas of retail stores.
• Power Wings: Power wings are vertical displays attached to the sides of store shelving units. They maximise shelf space and create additional opportunities for product visibility.
• Endcaps: Endcaps are displays positioned at the end of store aisles. They offer prime visibility and create a dedicated space for showcasing featured or promotional products.
• Pallet Displays: Pallet displays are large structures made from pallets designed to hold bulk quantities of products. They are commonly used in warehouse club stores or for special promotions.
• Hanging Displays: Hanging displays utilise hooks or hangers to suspend products from retail fixtures, such as pegboards or grid walls. They are ideal for small, lightweight items.
• Window Displays: Window displays are designed to attract attention from outside the store. They feature eye-catching visuals and product arrangements to entice people passing by. 
• High-quality Retail Boxes: Retail boxes, also known as product boxes or packaging boxes, are containers for displaying and selling products in retail environments. These boxes are typically made from sturdy materials such as cardboard, corrugated board or plastic, and they come in various shapes and sizes to accommodate different types of products.

Remember, the type of display packaging you choose depends on factors such as the product size, retail space available, target audience and promotional objectives. Now you know the display packaging lingo, let’s ponder some considerations before designing your packaging. 

Choosing Your Display Packaging 

When choosing or designing display packaging, it’s essential to consider several factors. First, prioritise product visibility to ensure that your product stands out on the shelf and catches the attention of potential customers. Understanding your target audience is crucial in creating packaging that appeals to their preferences and interests.

Additionally, take durability and protection into account to ensure that your product remains intact throughout the supply chain and reaches the consumer in optimal condition. Sustainability is another important consideration, as eco-friendly packaging choices can align with consumer values and contribute to a positive brand image.

Creating a visual impact through attractive design elements and branding is essential for drawing customers towards your product. Balancing this with cost-effectiveness is vital to maximise your return on investment. Be sure to comply with legal requirements and regulations for packaging materials and labelling.

Lastly, consider how your packaging enhances the consumer experience. Easy opening, clear information and engaging connected packaging features can all contribute to a positive interaction with your product. By carefully considering these factors, you can design display packaging that effectively promotes your product and drives sales.

Related: Accessible Packaging and What It Means for Your Customers

Get Your Display Packaging from Us

We know a bit about display packaging — about 40 years’ worth of experience, to say the least. So, you can trust our judgement when choosing the perfect packaging solution for your brand. 

	Point of Sale Display Packaging Choose from our range of bespoke point-of-purchase displays, including FSDUs (Free Standing Display Units), modular displays, standees, pallets and countertop displays. We specialise in custom POS packaging boxes and display stands, including pre-loaded displays and display bins. Our team will collaborate with you and your marketing department to create a captivating point-of-purchase packaging that captures the imagination of your potential customers. Find Out More>
	Shelf-Ready Display Packaging Experience the convenience of our shelf-ready packaging boxes, specifically designed for seamless placement on display units in supermarkets and shops. No unpacking, assembly or restacking is required. We can help you create shelf-ready packaging that efficiently collates and protects your products and serves as a powerful advertisement, setting you apart from your rivals.  Find Out More >
	Folding Carton Display Packaging Stunning display packaging can be crafted from folding cartons, also known as presentation boxes. These versatile and rigid structures, made from Folding Box Board (FBB), provide exceptional protection while offering a prime surface for printing captivating designs. Configuring the packaging into various shapes allows you to create eye-catching displays that showcase your products in all their glory.  Find Out More >

Read more about custom, corrugated cardboard packaging and why it might be right for you

The Display Packaging Experts

Regarding display packaging, Packaging Supplies is your trusted partner in creating custom packaging that can transform your brand and captivate your customers. Our expertise in packaging design allows us to tailor solutions that align with your vision, using eco-friendly and non-toxic inks for a sustainable approach. 

From concept to delivery, our team will guide you through the process, ensuring consistency and quality control with our top-notch printing services. Moreover, our inventory management systems are at your disposal to streamline operations, optimising efficiency at no additional cost. 

Whether you need co-packing or third-party packing, our comprehensive fulfilment services are available for projects of any scale. Choose Packaging Supplies as your go-to supplier for display packaging in the UK, and discover our unparalleled level of service and satisfaction.

Design display packaging that captures hearts and wallets! Discover custom packaging today.