Boxing Clever: How to Package Your Products on a Budget
Stop overspending on the packaging. Discover better ways to package your products and improve your bottom line with Packaging Supplies.
Your packaging shouldn’t cost the earth, but if you want to make your products look good on a budget, it’s easy to end up with poorly designed packaging that doesn’t communicate effectively with your audience. Your products might even end up going viral if it’s a serious #PackagingFail.
On the other hand, you can spend a small fortune on expensive, vibrant designs that run the risk of consumer boycotts if your packaging uses non-recyclable plastics, harmful chemicals or non-biodegradable materials. It can feel like you’re walking a tightrope, but Packaging Supplies is here to help you find your balance.
The Most Effective Ways to Design Product Packaging
Simple, high-quality packaging has a place in the hearts of eco-conscious consumers — many of which could be turned into loyal customers — and planet-positive custom packaging can give your brand an eco-friendly boost. So, how can you make your packaging look good on a budget? It’s all about your packaging strategy.
Businesses across different sectors need to meet unique requirements. In eCommerce, packaging needs to protect and impress, while takeaway outlets need their packaging to make your customers’ dining experience one to remember (and for all the right reasons).
Other considerations need to be made too, like your branding and budget, making things tricky if you’ve got high aspirations for your business. No matter your budget or goals, we can help you find your footing and deliver quality that doesn’t compromise your cash flow.
How to Package Your Products on a Budget
Here are a few easy ways to reduce your packaging spend and increase profits:
1. Rethink Your Current Packaging
Is your warehouse laden with faulty or broken customer returns due to damaged deliveries? Are your customers always complaining that their food and drinks packaging always leaks, breaks, or means they can’t enjoy their takeaway? If so, it’s time to minimise returns and put an end to customer complaints with packaging that’s perfectly suited to your unique products.
If you’re not sure how you can make improvements to your packaging, we’re here to help. Whether you’re selling vegan tacos or luxury timepieces, we can advise you on the ideal shipping boxes, hot food containers or eco-friendly bags to improve your customers’ experience and increase profits.
2. Buy Packaging in Bulk
Thinking ahead can pave the way for a better future for your brand. If you haven’t got much capital to play with, or not much space to store a large number of packaging boxes, it’s understandable to tighten the purse strings when considering your options. It’s much less of a risk, especially if your products aren’t selling as well as they could, but this is where buying packaging in bulk can help you map out the next phase for your business. If you’re not ready to make the jump just yet, why not try a packaging sample and see how well your new packaging performs in a real-life context.
3. Keep It Simple with Eco-Friendly Options
Cardboard boxes never looked so good. Our recycled, recyclable and biodegradable postal boxes and bags are ideal for businesses with any budget. They’re high-quality, reliable and cost-effective; plus, they won’t harm the planet. What’s not to like?
It’s been widely reported that consumers much prefer natural packaging over synthetics. Although plastic might be a durable option, it’s not always recyclable — and even when it is, hardly any plastic is recycled anyway — and as consumers become more conscious about their environmental impact, it’s up to you to meet their eco-friendly needs.
4. Double-down with Customised Packaging
Investing in branding is one of the most effective ways to establish customer loyalty. Give your customers an unforgettable experience with your brand by rolling out custom packaging that’ll set you apart from the competition. You’re guaranteed to see the positive effects of better packaging the moment your new product photos go live.
Effective Packaging for Products
Got a hot new product? Introduce a new custom packaging design alongside your product release and watch it fly off the shelves. Have sales slowed down on your most popular offering? It’s time to get creative and give potential buyers more incentive with slicker product images with a fresh, new packaging design.
Replacing your existing packaging can feel like a real burden, making it tempting to simply opt for the cheapest option available. This, however, has a knock-on effect for the rest of your business and could land you in deep water with potential customers if your packaging doesn’t tick all the right boxes.
So, what if your packaging went the extra mile to save you money and win repeat business? That sounds a lot more appealing. Enhance your brand and help protect the environment with our eco-friendly packaging supplies, including our custom designs and our stock products.
Check out our online shop and get free UK mainland delivery on all orders. There’s no minimum order value, so you can get the packaging you need for less. Want more from your packaging? Get a free design quote from our expert in-house design team. Simply give us a call or drop us an email for a no-obligation chat to get the ball rolling.