Custom Box Printing for Eye-Catching Packaging
Custom box printing is a cost-effective strategy that can give your brand the edge over your competition.
The UK has the most advanced eCommerce market in Europe. That also makes it one of the most competitive markets to operate in as businesses fight to get their brand noticed using a variety of marketing tactics.
After a steep decline in early 2020 due to the COVID-19 pandemic, the retail sector is also making a return in 2021. As lockdowns ease and shops begin to reopen, it’s the perfect opportunity for new and existing businesses to capitalise on the resurgence of high street activity.
With such a volume of competition in two key sectors, it can be a challenge to make your brand stand out. That’s why it’s essential to make sure your products grab the attention of your target audience and generate the sales that keep your business booming.
So how can your business compete in saturated markets? One way to bolster your brand and out-perform your rivals is by creating eye-catching custom packaging that’ll pique consumer interest.
Creative Packaging Design Ideas for Businesses
No matter what kind of products you sell, your packaging is an integral aspect of your overall marketing strategy. Several printing design techniques can be used to enhance your packages, whether they’re going to be solely marketed via digital media for your eCommerce business or in stores if you focus primarily on the retail sector.
Special printing effects can dramatically enhance the aesthetic of your products. This is especially important for high-end products and luxury brands that need to convey the highest quality to their audience. But, these printing techniques are affordable enough to implement for any kind of product and any type of business.
Custom Box Printing Techniques
At Packaging Supplies, we use a variety of techniques to achieve awesome results for your brand’s packaging:
Embossing and Debossing — This can lift (embossing) or recess (debossing) text or images on your packaging, emphasising certain elements of your product to give a textured look and feel. While this is a fairly simple process, it can accentuate your brand’s name, logo and artwork to dramatic effect. By altering the surface of your product’s packaging, it also gives customers a tactile experience when they handle your product.
Foil Blocking — Sometimes referred to as hot stamping or foil stamping, this technique involves adding a high-quality metallic element to your packaging design. It’s a highly popular method among online and in-store retailers due to its versatility; you can highlight large or fine areas to catch the eye of potential customers, foil blocking text and patterns in a variety of reflective finishes.
UV Coating — Offering a glossy sheen, UV (ultra-violet) coating techniques are a great way of highlighting different design features on your packaging. It can subtly attract the consumers’ attention to specific details with glossy printed details contrasted with a matte background. This means that light is reflected in different ways on your packaging’s surface, highlighting the UV coated elements.
Spot Varnish — This technique can be used in a similar way to UV coating, highlighting specific aspects of your product by changing the way light is reflected in your packaging. It can be used to create intricate patterns that add a textured dimension to your packaging — a highly attractive design feature for high-quality products.
Each of these techniques can be used in conjunction with other packaging design ideas — like structural alterations to folding carton packaging — to create a premium finish.
More Packaging Design Inspiration…
All of the printing methods we’ve talked about have their unique advantages. If you need high-quality results with fast turnaround times, we can also offer printing options that deliver an incredible finish within small time frames:
Digital Printing — This method is most similar to how a regular printer works, but they work a lot faster and produce incredibly high-quality results. It’s ideal for smaller runs or limited edition packaging as it’s more simple to set up, meaning we can start printing more quickly.
Litho Printing — If you need a large quantity of high-quality packaging, lithographic printing (typically shortened to “litho printing”) is extremely effective. We can create a high volume of custom printed boxes at speed due to this unique printing method’s large colour block coverage and fast-moving rollers.
Screen printing — For deep, vivid colours, screen printing is one of the most useful printing techniques as you can achieve impressive results even on dark materials. Once a stencil is created, we can easily create a large number of high-quality copies efficiently and at a minimal cost.
Could Your Brand Benefit from Custom Box Printing?
Whether your products are shipped to your customers’ doorsteps or stacked on the shelves of supermarkets and shops, you’ve only got a small window of opportunity to make a lasting impression on your target market. Don’t leave it to chance, give your packaging the all-star treatment your products deserve and become the envy of your rivals.
Not only can custom designs drive sales and increase brand recognition, but they’ll also give you a chance to build a strong relationship with your customers — increasing their loyalty and advocacy for your brand and putting you in a stronger position for long-term business success.
Are you ready to create awesome packaging designs for your brand? Get in touch with our friendly team today for a free design quote and see how much your business could benefit from custom printed packaging.