Why Choose Eco-Friendly E-Commerce Packaging?
How can eco-friendly E-Commerce packaging boost sales and attract new customers? How can it help your business?
Packaging is eco-friendly (or environmentally friendly) when it strives to cause no harm to nature and the environment. In recent years, there has been an increasing awareness of our collective carbon footprints and the impact we’re having on our environment. It’s a serious and growing concern for consumers, so much so that businesses are making great strides and deciding to ditch traditional packaging for eco-friendly E-Commerce packaging. There are many benefits to doing so.
Related: Alternatives to Plastic Packaging
1. You Demonstrate You’re a Conscious Brand
It’s official — consumers are looking to side with environmentally conscious businesses. Individuals are doing more and more in their everyday lives to be greener and to live more ethically and responsibly. Part of this involves looking for and investing in, conscious brands that demonstrate their commitment to the health of the environment. One business decision you can make that will speak volumes is your choice of packaging.
Eco-friendly E-Commerce packaging is biodegradable, meaning it will naturally decompose. You can’t get any greener than that. There is a high demand for eco-friendly packaged products — don’t let your business live in the past.
2. Eco-friendly Packaging Can Expand Your Customer Base
We have already mentioned that people are generally becoming more eco-conscious. Did you know that eco-friendly packaging can actually sway consumers into buying your product? Such factors influence purchasing decisions, and details like packaging can even get your products in front of customers who may have otherwise gone elsewhere.
3. You Remain Ahead of Your Competition
Despite the many reasons to go eco-friendly, not all businesses are keeping pace. Some are lagging behind, which is great news for you — it allows you to stay ahead of the competition. Use your eco-friendly packaging to give your brand an edge and to give customers yet more reasons to support you.
4. Eco-Friendly E-Commerce Packaging Reduces Transportation Costs
Eco-friendly ethics are all very well and good — but they cost you, right? Surely eco-friendly packaging is more pricey than plastic?
The reality is that going eco-friendly with your packaging could do favours for your bottom line. Consider your shipping costs. Eco-friendly E-Commerce packaging can help to reduce your shipping costs. Such packaging is, more often than not, lighter-weight. This results in fewer resources being used to ship the packaging and products, which means less money spent. This is great news for your business, as it means you can use this money to invest in other areas — perhaps to make your business greener.
5. Eco-friendly E-Commerce Packaging Reduces Your Carbon Footprint
Many successful businesses out there are vowing to go carbon neutral. Some companies are going a step further. For example, Microsoft has said they want to be carbon negative by 2030. So as well as off-setting their carbon footprint, they will be making further strides to help the environment by removing carbon dioxide from the atmosphere. This is an admirable goal — but it isn’t just achievable for global conglomerates. Smaller businesses can make strides here, too — and packaging is one step in the right direction.
Using eco-friendly packaging, your business can greatly reduce its carbon footprint. In fact, if the packaging is made from natural products, such as cardboard or bamboo, the growth of such material draws carbon out of the environment. This shows your business in an extremely favourable light and demonstrates your brand is forward-focussed and committed to doing the right thing.