The importance of good packaging for successful product launches

Report shows the importance of good

packaging for successful product launches:

In an age of social media, it is very

common knowledge how much marketers put into all forms of digital channels for

the launch of any new products. In many projects, the packaging time and time

again seems to be an afterthought.

A new report has shown how important good

packaging design can be for the introduction of a new product. Research firm

Nielsen analyzed 9,900 product launched across Europe for its Breakthrough Innovation

report. Which concluded that packaging design is the least aspect of marketing

that is published yet it was a major factor in the most successful product

launches over the last two years.

Packaging design is the dark horse of the

marketing world. It receives little attention compared to other marketing

decisions, and its impact tends to be vastly underestimated,® Said Ben

Schubert, SVP at Nielsen Innovation Practice.

With consumer marketing nearly 60% of their

product decision at the store shelf, it isn’t hard to imagine, design that will

help you stand out will be important.

At Packaging Supplies we position ourselves

in the market, stressing the importance of all the views above.  We offer a step-by-step service in custom and

bespoke packaging projects, for any new products or projects.

Good packaging design is also important in

getting your goods to the shelf not just sitting on them. Through the use of

our online packaging shop, we have invested in a range of postal boxes so you

can send your products in style. These boxes have a hinged lid and are

self-locking making them perfect for any e-commerce company.

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