The importance of good packaging for successful product launches
Report shows the importance of good
packaging for successful product launches:
In an age of social media, it is very
common knowledge how much marketers put into all forms of digital channels for
the launch of any new products. In many projects, the packaging time and time
again seems to be an afterthought.
A new report has shown how important good
packaging design can be for the introduction of a new product. Research firm
Nielsen analyzed 9,900 product launched across Europe for its Breakthrough Innovation
report. Which concluded that packaging design is the least aspect of marketing
that is published yet it was a major factor in the most successful product
launches over the last two years.
Packaging design is the dark horse of the
marketing world. It receives little attention compared to other marketing
decisions, and its impact tends to be vastly underestimated,® Said Ben
Schubert, SVP at Nielsen Innovation Practice.
With consumer marketing nearly 60% of their
product decision at the store shelf, it isn’t hard to imagine, design that will
help you stand out will be important.
At Packaging Supplies we position ourselves
in the market, stressing the importance of all the views above. We offer a step-by-step service in custom and
bespoke packaging projects, for any new products or projects.
Good packaging design is also important in
getting your goods to the shelf not just sitting on them. Through the use of
our online packaging shop, we have invested in a range of postal boxes so you
can send your products in style. These boxes have a hinged lid and are
self-locking making them perfect for any e-commerce company.