The Best eCommerce Packaging for Black Friday
Give your customers an awesome experience with your brand for Black Friday and Cyber Monday.
Black Friday is one of the biggest days for sales on the calendar. Last year, Britons spent six billion pounds on heavily discounted goods, with many deferring their purchases to nab one-off deals in November. How can the right eCommerce packaging help you capitalise this time around?
Is Black Friday Still a Big Deal?
While retail spending decreased in 2020, online spending continues to rise. The eCommerce space is now ferociously competitive, and when you factor in events like Cyber Monday and last-minute Christmas shopping — plus a few Boxing Day deals to boot — there’s no better time to invest in packaging that will protect your products and give your customers a fantastic experience with your brand.
How to Prepare for Black Friday (as an eCommerce Business)
Competition is high, but generating sales relies on more than offering good deals. Your marketing strategy needs to effectively promote your business and your eCommerce packaging needs to protect your products effectively. It also needs to be a good representation of your brand. Subsequently, a lot of your success on Black Friday and other important dates is about your planning and preparation.
The packaging you choose to ship your products needs to:
- Prevent Damage and Minimise Customer Returns
Take steps to prevent products from becoming damaged in transit. This will inevitably result in customer disappointment and returns. Use void fill to occupy the space between your products and your packaging, shielding them from the elements during shipping.
- Maximise Fulfilment Efficiency
Fulfilment is a vital aspect of your business, especially when the orders are flooding in the lead up to Black Friday and Christmas. Your packaging should be easy to pack and seal to make your packaging operation as effective as possible, so opt for self-seal postal boxes to keep everything running smoothly.
- Encourage Repeat Purchases
Including a discount code in each of your packages will encourage customers to make repeat purchases. You take this a step further by including a referral code that customers can pass onto their friends and loved ones, promoting your business as a result.
- Boost Your Online Presence
Encourage customers to share their experiences with your brand via social media to promote your business. Include a unique hashtag that consumers can use to help you track online engagements and reshare user-generated content.
If you’re understaffed or likely to feel the pinch over the coming months, we offer a flexible and scalable fulfilment service to help you at peak periods. No matter the size of your operation, we can help with a standard pick, pack and despatch service or something more specialised.
The Best eCommerce Packaging for Black Friday
Consumers are more focused on how products are packaged, citing that they’d rather spend more and buy products that use eco-friendly packaging. Marketing to these consumers is key.
There are two main routes you can take, depending on your budget and timescales:
1. Eco-Friendly Packaging for eCommerce
Replacing non-recyclable packaging is a great way to protect your parcels and the planet too. We’re the UK’s first plastic-free packaging supplier, offering versatile packaging in bulk. Our stock packaging can be dispatched with next-day delivery, so you’re always stocked up and ready to fulfil your customers’ orders.
If you’re after a versatile solution to package a variety of products, opt for our postal boxes and mailers. They’re available in various sizes and styles and have all the right eco-friendly credentials to make your eCommerce business a green, mean fulfilment machine.
Recycled void fill is also a great addition to your packaging operation, offering protection to your products while keeping your packaging green. Made from recycled and recyclable materials, they’re easy for your customers to dispose of at home without any hassle.
2. Custom Packaging for eCommerce
Going bespoke offers a greater return on investment but takes longer to design, create and ship. Our custom packaging has a variety of benefits, like reducing the number of materials required to package each individual product — saving you money on excess packaging — and further optimising the efficiency of your packaging operation.
Custom-made packaging solutions can be created to offer greater protection for your products. Custom inserts can hold your products in place while mitigating the need to use void fill. This is especially useful for premium, high-value products. Branding options increase exposure — our branded eCommerce boxes make the perfect selection for small to medium-sized products if you’re looking for a branded solution on a budget.
Ordering Packaging for Black Friday
Make sure you aren’t caught short when Black Friday rolls around. Our stock packaging is cost-efficient, convenient, and can be delivered quickly. It’ll also help you slash your company’s carbon footprint since it’s recyclable, biodegradable and compostable. If you’re looking for a custom packaging solution, we offer various digital printing options to get branded packaging in time for Black Friday and beyond.