News - March 2019

Immediate Media T/A Jewellery Maker - Case Study

by Admin

Jewellery Maker, who are one of the UK’s largest sellers of handmade jewellery supplies through TV advertising, approached Packaging Supplies to provide a packaging solution that needed to meet a particular set of criteria.  The packaging had to be suitable for shipping their online orders, promoting their brand and providing detailed customer information.


The client only wanted small to medium volume at the time and a budget which we had to meet.  This is how we did it:

First, we have a fantastic, broad range of standard postal box sizes, supplied in either Brown Kraft or White Kraft which we hold in stock.  We found two of our sizes fitted their requirements perfectly.  Using boxes from our existing die cut range, meant no tooling costs were necessary, and the unit costs were competitive even on the relatively low numbers required. Combined, this meant costs were saved instantly.

The second challenge we had to overcome was based around the number of product and therefore print variations Jewellery Maker required for each size of box. By offering custom made, digitally printed over sleeves were able to supply 4-5 different print variations for each size of postal box, at no extra cost and with no additional print origination costs.  This also enabled greater flexibility for Jewellery Makers’ future orders. On the next production run, they could alter the individual print run quantities in accordance with their exact requirements and keep the production costs the same without any extra origination required.  If a packaging supplier is limited to just one print method such as lithographic, you may not have such flexibility, which in turn could lead to higher unit and set up costs each time the order is run.

Next our client needed printed booklets, this was relatively straight forward and therefore we produced full colour digitally printed A5 booklets for them, with 16 different print variations to encompass the range of items they were promoting.

Rather than approaching different suppliers for each element of their packaging and printing, Jewellery Maker were able to get a smoother service and continuity on colour and quality by using just Packaging Supplies.  This coupled with the cost savings we were able to apply through our flexible and wide-ranging solutions, meant we were the perfect partnership.

Whatever your packaging requirements are, please get in touch for a comprehensive packaging solution from the one stop packaging supplier.

Corrugated boxes within the e-commerce supply chain

by Admin

Corrugated boxes within the e-commerce supply chain

With e-commerce growing by 15 – 20% each year, it’s a popular misconception that the manufacture of corrugated boxes must therefore be growing at the same pace.  However, this may not necessarily be the case.

There is a vast amount of data being studied to try and verify how many of the e-commerce packages ordered are being delivered in corrugated boxes.  It’s also entirely plausible that the boxes we see being delivered are the same boxes that sit on the store shelf holding the product, meaning that in some cases there is more re-distribution of the corrugated box, and not necessarily more of them being used.  The public however tend to notice that more parcels are being delivered in cardboard, which in turns leads to the mis-conception that a company is excessively using packaging.


Let’s not forget the primary purpose of the e-commerce box

There are lots of social media complaints around the use of too much packaging within the e-commerce sector, but what is not always considered, is that retailers choose their packaging primarily to ensure their product arrives safely and without damage.  It’s possible that in some cases, a larger box is used because a degree of cushioning is required to ensure the products are fully protected in the event of the box being dropped in transit.

Our message to packaging buyers

Although consumers complain about seemingly excessive use of packaging materials, these days brand loyalty can be quickly changed if items are consistently arriving damaged and in need of a refund or return and replacement.  Consumers will often scour the product reviews before a purchase, so positive reviews are vital to the successful growth of any business.

Don’t be afraid to use the right amount of packaging for the job.  We have lots of off-the-shelf options available for small, one off jobs, but a custom packaging solution will cut down on excessive packaging and better protect your products in the long run.

Cardboard is still the most re-used and recycled packaging option.  It’s made from 80% recycled materials and 20% from sustainable forest sources. It is also completely biodegradable.

Get in touch for a quotation


The Incredible Café made of Cardboard

by Admin

  •   March 11, 2019
  •   News

The Incredible Café made of Cardboard

There’s an extraordinary café in Mumbai, India, which has been created by the visionary Indian design studio, NUDES.  The interior of the café has been cleverly crafted, using corrugated cardboard, really taking eco-materials to the next level.

The chairs, light fixtures and tables have been layered using a strong triple wall corrugated cardboard, which has then been waxed to protect from heat, humidity and spillages, in order to make it suitable for café use.

In the centre of the café is a mind blowing, undulating wave wall, made entirely from corrugated cardboard!


Some of the pieces, such as the chairs and a table that juts out from the wall, have been crafted in such a way they almost look like hardwood.  The layered card walls follow through the theme but also provide acoustic sound proofing.


This project was completed in approximately 7 months, including a 4-month period of prototyping and 3 months of construction.  It is an excellent example of how versatile this environmentally friendly material is, and as you can see the sky is the limit if combined with a huge imagination and practical design know-how.


Gift set packaging for Murdock London

by Admin

Gift set packaging for Murdock London

Towards the end of 2018 we worked closely with Murdock London, to produce a brand-new range of gift set packaging. 

Murdock looked back at their brand heritage, which was built on barbering in Victorian London.  They decided that Charles Dickens’ A Christmas Carol expressed that period and the Christmas season perfectly and so their 2018 winter gift packaging celebrated the spirit of the British Christmas with a respectful nod to Dickens’s most brilliant works, characters and quotes.


The Murdock gift collections were carefully curated to be useful and thoughtful, keenly priced to suit every gift givers pocket.

The gift box range consisted of seven “drawer” style boxes, all with identical printed bases but with the inserts and printed over sleeves changing for each pack.  The gift packaging was finished in a premium high-gloss and the sleeves had a large clear window to showcase each product range.

A folding box board was used, which worked well in this case as an alternative to a paper over board wrapped rigid box.  Folding box board offers good flexibility when it comes to design and being supplied flat, it saves dramatically on storage and transportation costs.

These packs just had to be folded along the scores and slotted into place and we were happy to produce video tutorials for our client’s fulfilment house showing how each tray and insert worked.


What is Folding Box Board?

Folding box or carton board is a paperboard substrate which is made up of multiple layers of chemical and mechanical pulp.  It’s a low-density material with good rigidity, it has a great surface for printing, and it can be structurally designed into a range of shapes and configurations.

What are Folding Cartons used for?

Folding cartons are mainly used for lighter weight products, this includes frozen and chilled foods, confectionary, pharmaceuticals as well as health or beauty products.  They are used to produce a huge variety of presentation boxes, cartons and sleeves.

Printed box options

The printing options for folding box board are extremely varied, we can quote on lithographic direct print, screen printing or digital printing.  All of which can be used to give high quality, eye catching results.  Many special effects can be added such as embossing/debossing, foil blocking, laminating, UV coating or spot varnish.

Get in touch for a quotation

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We are certified by BRC Global Standards for the storage of food & non-food grade packaging; the storage of stationery items destined for restaurant groups and the contract packing of singular factored ambient-stable food sachets into retail/wholesaler packs.

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