Jewellery Maker, who are one of the UK’s largest sellers of
handmade jewellery supplies through TV advertising, approached Packaging
Supplies to provide a packaging solution that needed to meet a particular set
of criteria. The packaging had to be
suitable for shipping their online orders, promoting their brand and providing
detailed customer information.
The client only wanted small to medium volume at the time
and a budget which we had to meet. This
is how we did it:
First, we have a fantastic, broad range of standard postal
box sizes, supplied in either Brown Kraft or White Kraft which we hold in
stock. We found two of our sizes fitted
their requirements perfectly. Using boxes
from our existing die cut range, meant no tooling costs were necessary, and the
unit costs were competitive even on the relatively low numbers required.
Combined, this meant costs were saved instantly.
The second challenge we had to overcome was based around the
number of product and therefore print variations Jewellery Maker required for
each size of box. By offering custom made, digitally printed over sleeves were
able to supply 4-5 different print variations for each size of postal box, at
no extra cost and with no additional print origination costs. This also enabled greater flexibility for
Jewellery Makers’ future orders. On the next production run, they could alter
the individual print run quantities in accordance with their exact requirements
and keep the production costs the same without any extra origination required. If a packaging supplier is limited to just
one print method such as lithographic, you may not have such flexibility, which
in turn could lead to higher unit and set up costs each time the order is run.
Next our client needed printed booklets, this was relatively
straight forward and therefore we produced full colour digitally printed A5
booklets for them, with 16 different print variations to encompass the range of
items they were promoting.
Rather than approaching different suppliers for each element
of their packaging and printing, Jewellery Maker were able to get a smoother
service and continuity on colour and quality by using just Packaging
Supplies. This coupled with the cost
savings we were able to apply through our flexible and wide-ranging solutions,
meant we were the perfect partnership.
Whatever your packaging requirements are, please get in
touch for a comprehensive packaging solution from the one stop packaging
Corrugated boxes within the e-commerce supply chain
With e-commerce growing by 15 – 20% each year, it’s a
popular misconception that the manufacture of corrugated boxes must therefore
be growing at the same pace. However,
this may not necessarily be the case.
There is a vast amount of data being studied to try and
verify how many of the e-commerce packages ordered are being delivered in
corrugated boxes. It’s also entirely
plausible that the boxes we see being delivered are the same boxes that sit on
the store shelf holding the product, meaning that in some cases there is more
re-distribution of the corrugated box, and not necessarily more of them being
used. The public however tend to notice
that more parcels are being delivered in cardboard, which in turns leads to the
mis-conception that a company is excessively using packaging.
Let’s not forget the primary purpose of the e-commerce box
There are lots of social media complaints around the use of
too much packaging within the e-commerce sector, but what is not always
considered, is that retailers choose their packaging primarily to ensure their
product arrives safely and without damage.
It’s possible that in some cases, a larger box is used because a degree
of cushioning is required to ensure the products are fully protected in the
event of the box being dropped in transit.
Our message to packaging buyers
Although consumers complain about seemingly excessive use of
packaging materials, these days brand loyalty can be quickly changed if items
are consistently arriving damaged and in need of a refund or return and
replacement. Consumers will often scour
the product reviews before a purchase, so positive reviews are vital to the successful
growth of any business.
Don’t be afraid to use the right amount of packaging for the
job. We have lots of off-the-shelf
options available for small, one off jobs, but a custom packaging solution will
cut down on excessive packaging and better protect your products in the long
Cardboard is still the most re-used and recycled packaging
option. It’s made from 80% recycled
materials and 20% from sustainable forest sources. It is also completely
Get in touch for a quotation
The Incredible Café made of Cardboard
There’s an extraordinary café in Mumbai, India, which has
been created by the visionary Indian design studio, NUDES. The interior of the café has been cleverly
crafted, using corrugated cardboard, really taking eco-materials to the next
The chairs, light fixtures and tables have been layered
using a strong triple wall corrugated cardboard, which has then been waxed to
protect from heat, humidity and spillages, in order to make it suitable for
In the centre of the café is a mind blowing, undulating wave
wall, made entirely from corrugated cardboard!
Some of the pieces, such as the chairs and a table that juts
out from the wall, have been crafted in such a way they almost look like
hardwood. The layered card walls follow
through the theme but also provide acoustic sound proofing.
This project was completed in approximately 7 months,
including a 4-month period of prototyping and 3 months of construction. It is an excellent example of how versatile this
environmentally friendly material is, and as you can see the sky is the limit
if combined with a huge imagination and practical design know-how.
Gift set packaging for Murdock London
Towards the end of 2018 we worked closely with Murdock
London, to produce a brand-new range of gift set packaging.
Murdock looked back at their brand heritage, which was built
on barbering in Victorian London. They
decided that Charles Dickens’ A Christmas Carol expressed that period and the
Christmas season perfectly and so their 2018 winter gift packaging celebrated
the spirit of the British Christmas with a respectful nod to Dickens’s most
brilliant works, characters and quotes.
The Murdock gift collections were carefully curated to be
useful and thoughtful, keenly priced to suit every gift givers pocket.
The gift box range consisted of seven “drawer” style boxes,
all with identical printed bases but with the inserts and printed over sleeves
changing for each pack. The gift
packaging was finished in a premium high-gloss and the sleeves had a large
clear window to showcase each product range.
A folding box board was used, which worked well in this case
as an alternative to a paper over board wrapped rigid box. Folding box board offers good flexibility
when it comes to design and being supplied flat, it saves dramatically on
storage and transportation costs.
These packs just had to be folded along the scores and
slotted into place and we were happy to produce video tutorials for our
client’s fulfilment house showing how each tray and insert worked.
What is Folding Box
Folding box or carton board is a paperboard substrate which
is made up of multiple layers of chemical and mechanical pulp. It’s a low-density material with good
rigidity, it has a great surface for printing, and it can be structurally
designed into a range of shapes and configurations.
What are Folding
Cartons used for?
Folding cartons are mainly used for lighter weight products,
this includes frozen and chilled foods, confectionary, pharmaceuticals as well
as health or beauty products. They are
used to produce a huge variety of presentation boxes, cartons and sleeves.
Printed box options
The printing options for folding box board are extremely
varied, we can quote on lithographic direct print, screen printing or digital
printing. All of which can be used to
give high quality, eye catching results.
Many special effects can be added such as embossing/debossing, foil
blocking, laminating, UV coating or spot varnish. Get in touch for a quotation
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