Gift set packaging for Murdock London

Gift set packaging for Murdock London

Towards the end of 2018 we worked closely with Murdock

London, to produce a brand-new range of gift set packaging. 

Murdock looked back at their brand heritage, which was built

on barbering in Victorian London.  They

decided that Charles DickensŒÍ A Christmas Carol expressed that period and the

Christmas season perfectly and so their 2018 winter gift packaging celebrated

the spirit of the British Christmas with a respectful nod to DickensŒÍs most

brilliant works, characters and quotes.

The Murdock gift collections were carefully curated to be

useful and thoughtful, keenly priced to suit every gift givers pocket.

The gift box range consisted of seven ΖdrawerΔ style boxes,

all with identical printed bases but with the inserts and printed over sleeves

changing for each pack.  The gift

packaging was finished in a premium high-gloss and the sleeves had a large

clear window to showcase each product range.

A folding box board was used, which worked well in this case

as an alternative to a paper over board wrapped rigid box.  Folding box board offers good flexibility

when it comes to design and being supplied flat, it saves dramatically on

storage and transportation costs.

These packs just had to be folded along the scores and

slotted into place and we were happy to produce video tutorials for our

clientŒÍs fulfilment house showing how each tray and insert worked.

What is Folding Box

Board?

Folding box or carton board is a paperboard substrate which

is made up of multiple layers of chemical and mechanical pulp.  ItŒÍs a low-density material with good

rigidity, it has a great surface for printing, and it can be structurally

designed into a range of shapes and configurations.

What are Folding

Cartons used for?

Folding cartons are mainly used for lighter weight products,

this includes frozen and chilled foods, confectionary, pharmaceuticals as well

as health or beauty products.  They are

used to produce a huge variety of presentation boxes, cartons and sleeves.

Printed box options

The printing options for folding box board are extremely

varied, we can quote on lithographic direct print, screen printing or digital

printing.  All of which can be used to

give high quality, eye catching results. 

Many special effects can be added such as embossing/debossing, foil

blocking, laminating, UV coating or spot varnish.

Get in touch for a quotation

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