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The importance of good packaging for successful product launches

by Admin

Report shows the importance of good packaging for successful product launches:

In an age of social media, it is very common knowledge how much marketers put into all forms of digital channels for the launch of any new products. In many projects, the packaging time and time again seems to be an afterthought.

A new report has shown how important good packaging design can be for the introduction of a new product. Research firm Nielsen analyzed 9,900 product launched across Europe for its Breakthrough Innovation report. Which concluded that packaging design is the least aspect of marketing that is published yet it was a major factor in the most successful product launches over the last two years.

“Packaging design is the dark horse of the marketing world. It receives little attention compared to other marketing decisions, and its impact tends to be vastly underestimated,” Said Ben Schubert, SVP at Nielsen Innovation Practice.

With consumer marketing nearly 60% of their product decision at the store shelf, it isn’t hard to imagine, design that will help you stand out will be important.

At Packaging Supplies we position ourselves in the market, stressing the importance of all the views above.  We offer a step-by-step service in custom and bespoke packaging projects, for any new products or projects.

Good packaging design is also important in getting your goods to the shelf not just sitting on them. Through the use of our online packaging shop, we have invested in a range of postal boxes so you can send your products in style. These boxes have a hinged lid and are self-locking making them perfect for any e-commerce company.


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We are certified by BRC Global Standards for the storage of food & non-food grade packaging; the storage of stationery items destined for restaurant groups and the contract packing of singular factored ambient-stable food sachets into retail/wholesaler packs.

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