Immediate Media T/A Jewellery Maker – Case Study
Jewellery Maker, who are one of the UK’s largest sellers of handmade jewellery supplies through TV advertising, approached Packaging Supplies to provide a packaging solution that needed to meet a particular set of criteria. The packaging had to be suitable for shipping their online orders, promoting their brand and providing detailed customer information.
The client only wanted small to medium volume at the time and a budget which we had to meet. This is how we did it:
First, we have a fantastic, broad range of standard postal box sizes, supplied in either Brown Kraft or White Kraft which we hold in stock. We found two of our sizes fitted their requirements perfectly. Using boxes from our existing die cut range, meant no tooling costs were necessary, and the unit costs were competitive even on the relatively low numbers required.
Combined, this meant costs were saved instantly. The second challenge we had to overcome was based around the number of product and therefore print variations Jewellery Maker required for each size of box. By offering custom made, digitally printed over sleeves were able to supply 4-5 different print variations for each size of postal box, at no extra cost and with no additional print origination costs. This also enabled greater flexibility for Jewellery Makers’ future orders. On the next production run, they could alter the individual print run quantities in accordance with their exact requirements and keep the production costs the same without any extra origination required. If a packaging supplier is limited to just one print method such as lithographic, you may not have such flexibility, which in turn could lead to higher unit and set up costs each time the order is run.
Next our client needed printed booklets, this was relatively straight forward and therefore we produced full colour digitally printed A5 booklets for them, with 16 different print variations to encompass the range of items they were promoting. Rather than approaching different suppliers for each element of their packaging and printing, Jewellery Maker were able to get a smoother service and continuity on colour and quality by using just Packaging Supplies. This coupled with the cost savings we were able to apply through our flexible and wide-ranging solutions, meant we were the perfect partnership.
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