Gift set packaging for Murdock London
Towards the end of 2018 we worked closely with Murdock London, to produce a brand-new range of gift set packaging.
Murdock looked back at their brand heritage, which was built on barbering in Victorian London. They decided that Charles Dickens’ A Christmas Carol expressed that period and the Christmas season perfectly and so their 2018 winter gift packaging celebrated the spirit of the British Christmas with a respectful nod to Dickens’s most brilliant works, characters and quotes.
The Murdock gift collections were carefully curated to be useful and thoughtful, keenly priced to suit every gift givers pocket.
The gift box range consisted of seven drawer style boxes, all with identical printed bases but with the inserts and printed over sleeves changing for each pack. The gift packaging was finished in a premium high-gloss and the sleeves had a large clear window to showcase each product range.
A folding box board was used, which worked well in this case as an alternative to a paper over board wrapped rigid box. Folding box board offers good flexibility when it comes to design and being supplied flat, it saves dramatically on storage and transportation costs.
These packs just had to be folded along the scores and slotted into place and we were happy to produce video tutorials for our client’s fulfilment house showing how each tray and insert worked.
What is Folding Box Board?
Folding box or carton board is a paperboard substrate which is made up of multiple layers of chemical and mechanical pulp. It’s a low-density material with good rigidity, it has a great surface for printing, and it can be structurally designed into a range of shapes and configurations.
What are Folding Cartons used for?
Folding cartons are mainly used for lighter weight products, this includes frozen and chilled foods, confectionery, pharmaceuticals as well as health or beauty products. They are used to produce a huge variety of presentation boxes, cartons and sleeves.
Printed box options
The printing options for folding box board are extremely varied, we can quote on lithographic direct print, screen printing or digital printing. All of which can be used to give high quality, eye catching results. Many special effects can be added such as embossing/debossing, foil blocking, laminating, UV coating or spot varnish.
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