The Unboxing Experience
Packaging is becoming a lot more than just a means to keep
your products safe during transit. Creating a lasting impression with the
unboxing experience, is an important marketing tool and is becoming increasingly
popular across many sectors.
The mobile phone market is a good example of this. They have
really utilised the power of packaging, and over the years we have seen an
increase in design complexity, as well as the overall quality and finish.
Why is the Unboxing
Experience so important?
For ecommerce companies, the first physical point of contact
you make with your customer is when the package arrives with them. Therefore, it makes perfect sense to give a
good first impression of your brand or product, and a positive lasting
impression, through well designed and well-presented packaging.
A co-founder of Innocent Smoothies commented at a business
funding show that he believed Packaging is the most important aspect of
marketing, particularly for a Fast-Moving Consumer Goods range. He has been quoted saying I think realistically, for most FMCG products,
the packaging is more important than the product. It is how you get noticed and
create desire, inputting what you stand for®.
How does the Unboxing
In a nutshell, it’s all about adding perceived value to your
product. When a customer receives their
goods in packaging that gives a sense of quality, they feel its good value for
money, it makes people happy and keen to tell their friends, often through
A study by dotcom distribution revealed that 1 in 10 young
adults will share a photo of an online order, if the packaging stood out to
them, and you only have to look at YouTube to see the numerous videos showing
personal unboxing experiences.
The same study by dotcom, proved that a customer is more
likely to make repeat purchases from a provider they deem to have premium
How can I improve my
packaging quality and design?
If you would like to improve your customer’s unboxing
experience, through quality product packaging and good quality printing, please
get in touch with us.
We can guide you on the packaging materials and print
process that most suits your individual requirements.