Shelf Ready Packaging (SRP)


Printed shelf ready & retail ready packaging

The gondola shelf on which products sit in the supermarkets and other retail outlets is constantly evolving. Retail & shelf ready packaging has become an integral part of the shopper experience for a large and extensive range of product lines.

We live in the era of the marketeer; almost everything can and is branded, with retail ready and shelf ready boxes they carry your branding into the heart of the consumer world. The boxes containing your product, are placed directly into the purchasing environment promoting their contents, improving your brand recognition and ultimately helping you increase sales. When travelling around a supermarket all the brands are looking for every opportunity they can find to interact with their consumers! Therefore, good shelf ready packaging is vitally important.

What is Shelf Ready Packaging (SRP) or Retail Ready Packaging (RRP)

The primary purpose of SRP’s is to ensure that the products they hold are quickly, easily and efficiently placed onto the supermarket or shop shelving display units, without the need for any unpacking, assembly or re-stacking. Shelf ready packaging comes in many designs and covers the entire range of packaging materials found within the retail world.

The secondary purpose of shelf ready or retail ready packaging is to collate and protect your products.

The third purpose of shelf ready or retail ready packaging is to offer the supplier or manufacturer, of the products held within it, the opportunity to promote their brand, advertise their product and interact with the consumer to persuade them to purchase.

To qualify as SRP or RRP packaging the packs must be:

  • Easy to identify
  • Easy to open
  • Easy to dispose of
  • Easy to display on the shelf
  • Allow easy access to the products inside
  • Easy for stock control within the retail outlet

These elements of SRP or RRP all help to successfully move your products through the supply chain.

Effects of Good Retail Ready Packaging in store include:

  • Good merchandising
  • Grow brand recognition and increase consumer communications
  • Less risk on new ranges or new product launches
  • Product selection made easier
  • Faster store replenishment, some leading supermarket won’t accept non SRP/RRP for this reason
  • Sophisticated design enables better visibility, less damages and refunded items
  • Streamlining the “getting to market” process
  • Maximises the amount of product per pallet, which in turn reduces distribution costs as well as reducing the effect on the environment
  • Reduction of product storage space required

The Corrugated industry is continually evolving and through clever pack design, artwork and our experience we can help our customers improve their shelf ready or retail ready packaging platform, enhance their brand, raise consumer awareness of their products and reduce their carbon footprint.

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Expert packaging suppliers for over 40 years, with an emphasis on plastic-free packaging

In the late 1970s, two friends and colleagues, Tim Allen and Stewart Middleton saw a gap in the market for a different type of packaging supplier. At the time, other businesses were selling custom made boxes and stocking packaging consumables, but Tim and Stewart wanted to offer more than that. They wanted to give their clients additional services, such as warehouse storage and the ability to have their packaging delivered as and when it was required. Packaging Supplies was established, and the rest is history.

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