Kellogg’s Joyb packaging
We produced this study corrugated pack, designed to be used
as a sales tool, to promote Kellogg’s new JoybÌÎA_l range of smoothie bowls.
With the Ì´ÌÕdeskfastingÌ´ÌÒ habit already representing 12% of
breakfast occasions and the target audience of urban millennials set to be
worth 75% of all packaged food by 2025, Kellogg is on the right track to take
advantage of both the trend and the long-term predicted behaviours of busy on
the go consumers.
The bold and eye-catching colours used in the branding of
the JoybÌÎA_l were screen printed both inside
and out, onto this made to measure, corrugated box and divider set to produce a
good quality yet visually appealing pack.
So why was Screen Printing the perfect partner for this job?
Our client was looking for a relatively low production run
to trial, but they didn’t want to compromise on the print quality, it was
important to reflect the brands vibrant colour scheme through its
packaging. Because silk screen printing
is a slower production process to say litho printing, it was a more efficient
process to use than some of the other methods at our disposal and therefore
offered the best price to achieve the desired quality. A box like this can also be digitally printed
for excellent results but on this occasion, the blank size was too large for
that to be an option.
As you can see from the image, silk screen
printing was the perfect partner for producing the high- quality imagery and
accurate colours required for this particular job. Did you know you can also
silk screen print 4 colours process with or without specials?
For the best finish when screen printing onto
corrugated, a clay coated board will be used, this will allow for a smoother
more even surface to print to. Our team can guide you to the correct
combinations of material and print.