Retail Packaging for Crabtree & Evelyn
Earlier this year, we worked with a company to produce packaging for Crabtree & Evelyn’s new herbal loose-leaf blend tea; Star Showers Tea with a citrus twist.
The Packaging Brief:
- The product packaging needed to protect its contents; a charming retro style glass bottle with a cork stopper.
- The packaging needed to visually reflect the products natural, herbal properties.
- An outer box requirement to pack and ship 35 inner boxes to stockists throughout the UK & Europe.
After initial consultation, we produced several samples for our client, some of which were in different cardboard materials, illustrating how packaging can have quite a different look and feel, depending on what it’s made from.
The material decided upon, was a strong Kraftpak board, this gave the packaging the raw look that our client wanted. To strengthen this and ensure adequate protection of the glass bottles, we produced a black, 6-sided fluted liner, which is placed inside the Kraftpak box. Liners like this are often used inside perfume and other cosmetic boxes. They are a great way to add protection without compromising on aesthetics.
The chosen style of box was a glued crash-lock base with a tuck in lid; a popular style for many cosmetic and food products.
The tea leaf box was printed with a minimal design, allowing for a printed label to be placed over the box, making it secure and tamper evident, necessary for all consumable goods.
The outer packaging was a simple 0201 style box, made to measure and designed to pack 35 tea boxes ready to be shipped out to Crabtree & Evelyn’s’ stockists.