Shelf Ready Packaging | Custom Boxes | Packaging Supplies
The shelf in which produce sit in the supermarkets and other retail
outlets is constantly evolving. Retail
and shelf ready packaging have become part and parcel of the shopper experience
over a large and varied range of industries.
We live in an era of the marketer; everything from strapping to
tape has become branded in the packaging world. Why shouldn’t the boxes supplied
to stores also offer promotion and generate sales. When you’re walking around a
supermarket, brands are looking for any in store touching points they can get!
This is why this style of packaging and marketing departments harmonies so well.
What is Shelf Ready
Packaging (SRP) or Retail Ready Packaging (RRP)?
The primary purpose of SRP is to ensure that products which are
packed in SRP are quickly and easily placed on the supermarket or shop shelf
without the need for any unpacking and re-stacking.
Shelf ready packaging comes in many forms and covers all types
of packaging specifically designed for retail.
Secondary purpose of shelf ready or retail packaging is to
collate and protect your products. To
qualify as SRP the packaging should be:
Easy to identify
Easy to open
Easy to dispose of
Easy to shelf
Easy to shop
These elements of SRP or RRP will help to successfully move your
products through the supply chain.
Effect of Good Retail
Packaging in store include
Branding and increased consumer communication
Less risk on new ranges or products
Product selection made easier
Faster store replenishment, some leading supermarket won’t
accept non RRP for this reason
Effect on Supply Chain
(remember 90% of packaging costs are hidden)
Sophisticated design enables better design, less damages and
Maximum amount of product per pallet, less lorries and better
for the environment
Less storage space needed
The Corrugated industry is continuously evolving and through
clever design and experience we enable companies to drastically save money and
lower their carbon footprint.
Please write an enquiry or call one of our friendly, well trained staff at 01491 834000