Make your Brand Tick!

Some simple Techniques to really make your

Brand Tick! 

With growing customer power on social media, giving them a

platform for online review and the increase level of customer choice out there.

The companies that are the most successful in retaining

customers through brand loyalty simply don’t just offer what the customer want, they go beyond customer

expectation and really make their brand tick.

You might be asking how this relates to packaging.

We believe this is a list all companies should look to tick

to reinforce brand loyalty through packaging.

1, Make sure the

product is delivered in one piece! Nothing more frustrating than waiting

for a parcel to arrive and finding it turns up damaged. It may be the courier

company’s fault, but this will result in a negative effect towards your brand.

2, Don’t Over pack

AÎ_ With growing pressure for companies to be environmentally conscientious this

is an area where companies can let themselves down. This combined with

frustration of being left with the headache of having to dispose of loads of

awkward packaging.

3, Make sure your

product is assessable AÎ_ Having packaging that is hard to open is a thing of

the past. Designs that include tear strips on the box are a simple solution to

this problem, which have no adverse effect on the protection of the product.

4, Branding isn’t

just effective on the outside AÎ_ Not every company want branding on the

outside of their packaging due to postal security issues, if it is a high value

product. So why not reinforce your brand image with print on the inside of the

packaging. This is a key area where companies can go past the expectations of their

customers.

5, Offer returnable

packaging AÎ_ Linking nicely to our first point, when a product is damaged or

the wrong size. Take the initiative, providing returnable packaging.  Solving this annoying inconvenience for the

customer.

We believe that when this list is considered, it shows that companies

are constantly seeking out problems that their customers are experiencing and

coming up with solutions. This goes

a long way to reinforcing your brand and making sure the customer gets the

experience they expect and deserve.

Having worked with a wide range of companies, coming up with

these sorts of solutions for over 35 years. We would like to hear from you so

we can help your company, if you are

just starting out or been trading for years it makes no difference to us.

Please find out more here

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