Make your Brand Tick!
Some simple Techniques to really make your
With growing customer power on social media, giving them a
platform for online review and the increase level of customer choice out there.
The companies that are the most successful in retaining
customers through brand loyalty simply don’t just offer what the customer want, they go beyond customer
expectation and really make their brand tick.
You might be asking how this relates to packaging.
We believe this is a list all companies should look to tick
to reinforce brand loyalty through packaging.
1, Make sure the
product is delivered in one piece! Nothing more frustrating than waiting
for a parcel to arrive and finding it turns up damaged. It may be the courier
company’s fault, but this will result in a negative effect towards your brand.
2, Don’t Over pack
AÎ_ With growing pressure for companies to be environmentally conscientious this
is an area where companies can let themselves down. This combined with
frustration of being left with the headache of having to dispose of loads of
3, Make sure your
product is assessable AÎ_ Having packaging that is hard to open is a thing of
the past. Designs that include tear strips on the box are a simple solution to
this problem, which have no adverse effect on the protection of the product.
4, Branding isn’t
just effective on the outside AÎ_ Not every company want branding on the
outside of their packaging due to postal security issues, if it is a high value
product. So why not reinforce your brand image with print on the inside of the
packaging. This is a key area where companies can go past the expectations of their
5, Offer returnable
packaging AÎ_ Linking nicely to our first point, when a product is damaged or
the wrong size. Take the initiative, providing returnable packaging. Solving this annoying inconvenience for the
We believe that when this list is considered, it shows that companies
are constantly seeking out problems that their customers are experiencing and
coming up with solutions. This goes
a long way to reinforcing your brand and making sure the customer gets the
experience they expect and deserve.
Having worked with a wide range of companies, coming up with
these sorts of solutions for over 35 years. We would like to hear from you so
we can help your company, if you are
just starting out or been trading for years it makes no difference to us.