Display Packaging _ An effective marketing tool
If you want to
increase your products aesthetic value, well designed innovative packaging is
key. Good retail display packaging will
eliminate the need to package and repackage for retail use.
One of the market
drivers for good display packaging are the cost benefits for retailers. The
brand and product type should be easily identified by staff, which will reduce
the time taken to sort, open and display products. Because this increases efficiency of labour
it will positively improve the overall performance of the retail outlet. With a good print design, the display
packaging will aid brand recognition and help to increase sales.
Consultants have recently done just that and aided by their packaging
manufacture, launched a new packaging design for BirdsEye Inspirations range.
ïBrandonÍs design uses
mouth-watering images of food on the front of pack, inspired by the editorial
style of food photography currently seen in food and lifestyle
BrandonÍs work moves away from
the rest of the frozen fish category, strengthens the brand and creates an
iconic logotype icon reminiscent of restaurant signage to communicate the
premium quality of the productÍ. (Packaging Europe).
Not only does innovatively
printed packaging increase brand visibility and allow customers to locate
products quickly, if coupled with high quality packaging it increases the
in-store retail experience for consumers.
When a product is presented
attractively, coupled with enhanced brand recognition, good display packaging
facilitates the product selection, leading to impulsive purchasing.
We work with many marketing consultants
to produce new and exciting packaging for manufacturers, get in touch today for