BRAND IT & MAKE YOUR PACKAGING UNIQUE
Branding is essential for product recognition, brand
reinforcement, repeat sales and for getting noticed by those all important new
It is a well-known fact that people do judge a product by
the packaging containing it, therefore it is important to showcase your
products' through good quality printed packaging.
Step 1: Picking the right material for your Branded Boxes
Folding Carton (Folding Box Board):
Folding cartons are a single layer board that can be printed to a very high standard including additional features such as spot UV, high gloss varnishing, foil blocking and embossing/debossing. Many food products use folding cartons; they are commonly seen in the refrigeration and freezer sections of the supermarket and used as either custom printed boxes or sleeves, which effectively promote the different brands, through printing.
Additionally, folding cartons are used in many other retail settings, due to the high-quality finishes and printing that can be achieved. For example, most cosmetics products are made from a folding boxboard, giving a high-end look to the products.
Corrugated Cardboard Packaging:
Corrugated Cardboard Packaging is generally used for the transit of goods, extremely popular in the food and e-commerce markets. The corrugated cardboard material offers both protection and the option to print, therefore identifying the contents of the box and/or promoting your brand at the same time. Corrugated cardboard packaging can be provided in many thicknesses of board grade and fluting to achieve the desired level of protection to the product.
In terms of packaging design, anything from a standard box,
where you tape the top and bottom flaps shut, to a shelf ready retail box,
right through to a custom designed box with bespoke fittings can be produced.
Paper Covered Rigid Boxes:
Paper covered rigid boxes are used in the high end, luxury and gift markets. These boxes are delivered ‘made up’ and are produced using a thick sturdy board, giving that expensive feel. We offer a wide range of paper colours and textures along with foil blocking, embossing and debossing. We can also print full-colour designs and apply this directly to the rigid box.
Design features such as ribbon pull, and magnetic closures
can be added to further individualize the boxes.
Step 2: Printing Styles
We are lucky to be able to offer an extremely varied choice
of printing techniques, depending on individual budgets and volumes required
and we can advise on the most cost-effective route.
Mainly used for printing corrugated boxes, the number of colours printed
will depend on the quantity being produced. Large or small runs can be printed
using this method.
Lithographic: This printing style is both suits to folding
carton and corrugated cardboard. The printing quality is superior for clarity
and intricate print design. Options include gold or silver foiling, embossing
or debossing, gloss or matt finishes. Litho laminated boxes are suited more to
higher runs, this keeps the unit costs down which off-set the tooling costs, and
you won’t be disappointed with the result.
Screen printing: The size of the production run would need
to be low or medium in length because silk screen printing is quite a slow
process and not efficient for larger runs. It can, however, produce very sharp,
clean text and images, when used as spot colours. You can also silk screen
print 4 colours process.