As we know, packaging design is evolving, particularly within the retail and e-commerce sectors. In store your product needs to stand out. It should reflect your brand personality and what better way to do this than through the product packaging. Online retailers also now recognise the importance of good packaging design and are striving to create a striking first and a positive lasting impression with the unboxing experience. The result in both cases is an enhanced shopping experience for the consumer, which in turn drives product sales upwards.
With so many ways to print your product packaging, combined with a myriad of different substrates to choose from, we have delved into our archives and scoured the web for images of inspiring packaging designs that we think will be on trend for 2018
Driven through nostalgia, old fashioned and retro packaging connects to the shopper seeking the individuality that existed in times of less competition as opposed to the mass-produced market. A product that is hand crafted becomes more authentic and hence more exclusive. Well thought out product packaging like the below allows the shopper a refreshing feeling of integrity with their buying choices.
Product packaging made with textured materials will instantly add a touch of quality to the product. Heavier materials and textured finishes increase perceived quality, even before contact is made with the packaging contents. The sense of touch engages shoppers into a deeper connection with the product.
With so many choices to make, packaging which gives the consumer a clear and succinct message, will get the attention of shoppers looking to make quick decisions. With less noise and excessive information on the box, buying choices are made easier and the consumer knows exactly what they are purchasing.
Established brands that have already identified themselves within a culture and many have embraced the minimalistic look. These brands combine a logo with an elegant classy packaging design, which is simply enough to grab the required attention.
We have never lived in a more environmentally conscious time. Eco-friendly packaging made from sustainable and recycled sources are at the forefront of everyone’s minds, and this will only increase in importance throughout 2018.
Product packaging that depicts an environmentally friendly company will appeal to consumers. It provokes the feel-good factor and allows them to play a part in looking after our planet by purchasing from likeminded environmentally conscious sources.
Furthermore, product packaging that doubles up to provide the consumer an additional function, like this quirky pizza box we found online, is a clever way of making the packaging work harder and leave a longer lasting impression.
Bold & Colourful
In stark contrast to a lot of the packaging trends above, big bold and colourful packaging is making a come-back. This style of packaging design screams fun, individuality, creativeness and deliciousness. When a brand is prepared to shout loud and proud, this tells the customer that they are confident in their product. Clever use of colours throughout the packaging design, particularly in the food sector, can give a sense of the food inside and in turn increase the appetite appeal to the consumer.
Products are now judged by their packaging and the packaging design you decide upon will have an impact upon the end consumer.
Whatever packaging design you go for, it’s all about putting your individuality and personality onto the package to make sure you stand out from the crowd. The packaging of an online retailer must now reflect the consumer expectations of the same brand when bought in-store.
Whichever marketing strategy you decide to go with, get in touch for advice on the best packaging materials and styles to suit and enhance your chosen image. Packaging Supplies can produce product packaging in the form of printed sleeves, display boxes and retail ready packaging. With extensive printing methods to suit your print design and your budget.
Contract Packing & Custom Packaging – All in One place
Looking to reduce operational costs and free up valuable time and work space?
If so, outsourcing to a contract packer or fulfilment house, could be the right decision for your business.
Packaging is no longer seen as just having a perfunctory role. It has been recognised as being far more important and a significant component of any marketing strategy. This has made contract packing increase in popularity, especially among small to mediums sized businesses. Analysts at Technavio have predicted that by the year 2020 the global contract packaging market will record a CAGR close to 11%.
By outsourcing part or all your packaging processes, you can decrease your overall operational costs. Not only will this be evident in staff wages, but other associated costs will also minimize. This includes those connected with storage and office space. By outsourcing to a contract packer, staff facilities, equipment and materials will all be supplied. This makes short term, seasonal packaging jobs ideally suited to contract packaging.
Using a contract packing service, such as Packaging Supplies Ltd, will free up your valuable time and energy, enabling you to concentrate on the more core areas of your business.
Value Added Services
Unlike other contract packers, we are not limited to contract packaging services alone, as experts in producing custom packaging, retail packaging and shipping boxes, we are able to offer extensive advice and competitive pricing for the packaging itself.
Having a dedicated building for contract packing and fulfilment, allows us to focus on each one of our clients' as individuals. We aim to cultivate a relationship that enables you to use Packaging Supplies as an extension of your business.
Being certified by BRC Global Standards for the storage and distribution of food & non-food grade packaging, means we can safely handle and store stationery items destined for restaurant groups and are certified for contract packing of food sachets into retail/wholesale packs.
Our contract packing and fulfilment operation cover all aspects of pick, pack and despatch. Our Co-packers are equipped to deal with large or small packaging projects and offer many supplementary services such as Collating & Mailing, Gluing & Labelling, Hand Finishing, Assembly, Shrink Wrapping, Stock Management & Storage, as well as onward delivery.
Get in touch for a quotation on your contract packing and fulfilment requirements.
On the ninth day of Christmas, Packaging Supplies gave to me - Mailing BagsThe waterproof protection of a mailing bag is essential for
protecting your smaller parcels from the elements. We have a budget and a glossy mailing bag
range available in lots of sizes. Mail
order bags are ideal for posting or courier despatch.
All our mailing bags are opaque and come with a peel and
seal closure. Fast effective protection
that you can’t do without. Order yours
On the eighth day of Christmas, Packaging Supplies gave to me - A Tap Gun
A tape gun will save time on taping up your boxes or parcels.
Tape guns are a very low cost way of sealing cardboard boxes quickly and
efficiently. You can order your tape
guns here for either 50mm or 75mm tapes.
2” guns will be despatched for next day delivery.
- December 13, 2017
The power of product branding can completely transform the marketing efforts of a business. For many businesses the packaging of products is as important as the product itself. Sometimes it’s the first opportunity to communicate to a customer. The most successful businesses use custom branded packaging to promote a lifestyle or create an emotional connection with a product.
One such company that has nailed this is Harley Davidson, who needs little introduction. It could be argued that there is nothing louder than a Harley Davidson motorbike and nothing prouder than someone riding one.
Now, you're probably thinking that the Harley brand must be the product of a very costly marketing team and highly expensive media campaign over a number of years?
Think again. It is true that the company is over 100 years old, but that hasn't been without it's bumps in the road, namely its association with terrifying biker gangs. In reality, for the last 4 years running, Harley Davidson has spent just 15% of it's marketing budget on traditional media.
Identify your audience
Here’s the thing, Harley Davidson isn’t selling motorbikes, they’re selling a lifestyle, an emotional attachment to the freeing and liberating experience of an open road. That’s what they’re marketing to. Bike sales are the byproduct.
John Russell, former MD of Harley Davidson Europe, once said:
“Harley Davidson sells to 43-year-old accountants the ability to dress in leather, ride through small towns and have people be afraid of them.”
No mention of engines, brakes, or steering. This is the emotional connection that the company nurtures. The very idea of Harley Davidson, its riders and community transcends way beyond the concept of an automotive manufacturer.
It’s important to recognise who are your customers and ask yourself who you are marketing to? Know their identity and embrace it, represent them and define them through your brand and your packaging.
Make your mark
Once you’ve identified your customer, you can focus your efforts on being noticed. Harley riders know that you don’t just ride a Harley Davidson, you need to dress the part as well, and naturally, only Harley leathers would do. You don’t need to own or even ride a bike to wear a jacket, fashion is open to anyone.
In this way, the brand became iconic.
Consumers form a community and loyalty soon follows. Harley riders embrace the culture as their way of life with wearers of their clothes turning into brand-advocates. How many companies can claim as many branded tattoos as Harley Davidson? If you make your mark, so will your customers.
Find a stage
A captive audience is great. A loyal following is even better. A passionate fan-base who spread their experiences by word-of- mouth, is the pinnacle of brand strength. In order to get to this stage your followers need to have a platform from which to shout to the masses and sing your praises. Harley Davidson recognised this and wanted to channel all the adulation and enjoyment of the Harley lifestyle. In doing so they created the Harley Owners Group (H.O.G.), connecting customers and expanding the network.
In order to fuel the effects of the platform and inspire greater loyalty, the H.O.G. is free to join for the first year and members are offered special promotions.
Crowd source your ideasHarley Davidson has built such a strong following and trusts their fan-base so much so that they invite their customers to share and create their own stories via a "Fan Machine" app on the company's Facebook page. This is how they source their creative ideas, and by doing so, they have eradicated the need for a lead agency. What's more, the customers couldn't be happier that they can engage with the brand on such a direct and personal level.
Harley does use agencies for media and digital projects, but continues to rely on customers for creative ad ideas. As a result the company actually invests less than a million dollars on advertising each year.
Invest in your marketing
Harley Davidson realised that if they focus on their brand and their customers then new business leads would be generated organically. They would also be high quality and founded on a taste for kinsmanship, community, and becoming a feared 43-year- old accountant.
It’s all about understanding the full value of a lifetime customer. Imagine you run a business where the lifetime customer value is £15,000 then you could buy a lead for £4,500.
The cost of the lead might seem high, but you still make lots of money. That’s the mentality of marketing as an investment, not an expense. Teaching yourself to make this shift will help you to evaluate the high return that your investment could achieve.
Remember, the Harley Owners Group is free to join for the first year, so consider the cost of running this self-sustaining network against the potential revenue in motorbike sales. Consider also the cost of producing Harley Davidson leather jackets and associated apparel – a sellable product and a marketing tool.
Get in touch today to find out how could you invest in your marketing to make your brand and packaging work harder for you, for less.
Want to invest in your brand’s packaging? Contact us today for friendly and expert advice.
On the fifth day of Christmas, Packaging Supplies gave to me - Loosefill
Not all products will fit snugly into your square or rectangular packing box, and if you have void space, the box could become crushed and the product invariably damaged. Quickly fill your void space with our biodegradable packing chips. The packing chips will cushion and protect your items in transit by absorbing impact or juddering. We can supply our loosefill in a polythene bag or boxed for storing more easily – order here for next day delivery.