News - December 2017

12 Days of Christmas Packaging Essentials – Custom Packaging Options

by Admin

One the eleventh day of Christmas, Packaging Supplies gave to me - Custom Packaging 

As well as all of our essential packing items, purchased through our online shop, you can also buy custom boxes and other packaging products.  We can customize packaging in many ways, from a printed mailing bag, to die cut fittings and custom sized and printed boxes.

You can purchase a broad range of custom printed boxes from Packaging Supplies, included branded e-commerce shipping boxes, corrugated shelf-ready boxes and high-end gift and retail packaging.

Get in touch for a quotation on all your custom packaging requirements.

12 Days of Christmas Packaging Essentials – Mailing Bags

by Admin

On the ninth day of Christmas, Packaging Supplies gave to me - Mailing Bags

The waterproof protection of a mailing bag is essential for protecting your smaller parcels from the elements.  We have a budget and a glossy mailing bag range available in lots of sizes.  Mail order bags are ideal for posting or courier despatch.

All our mailing bags are opaque and come with a peel and seal closure.  Fast effective protection that you can’t do without.  Order yours now.

12 Days of Christmas Packaging Essentials – Tape Gun

by Admin

On the eighth day of Christmas, Packaging Supplies gave to me - A Tap Gun

A tape gun will save time on taping up your boxes or parcels. Tape guns are a very low cost way of sealing cardboard boxes quickly and efficiently.  You can order your tape guns here for either 50mm or 75mm tapes.  2” guns will be despatched for next day delivery.

Loud & Proud: 5 ways your branding can generate leads organically

by Admin

The power of product branding can completely transform the marketing efforts of a business. For many businesses the packaging of products is as  important as the product itself. Sometimes it’s the first opportunity to communicate to a customer. The most successful businesses use custom branded packaging to promote a lifestyle or create an emotional connection with a product.

One such company that has nailed this is
 Harley Davidson, who needs little introduction.  It could be argued that there is nothing louder than a Harley Davidson motorbike and nothing prouder than someone riding one.

Now, you're probably thinking that the Harley brand must be the product of a very costly marketing team and highly expensive media campaign over a number of years?

Think again.  It is true that the company is over 100 years old, but that hasn't been without it's bumps in the road, namely its association with terrifying biker gangs.  In reality, for the last 4 years running, Harley Davidson has spent just 15% of it's marketing budget on traditional media.

Identify your audience

Here’s the thing, Harley Davidson isn’t selling motorbikes, they’re selling a lifestyle, an emotional attachment to the freeing and liberating experience of an open road. That’s what they’re marketing to. Bike sales are the byproduct.

John Russell, former MD of Harley Davidson Europe, once said:

Harley Davidson sells to 43-year-old accountants the ability to dress in leather, ride through small towns and have people be afraid of them.”

No mention of engines, brakes, or steering. This is the emotional connection that the company nurtures. The very idea of Harley Davidson, its riders and community transcends way beyond the concept of an automotive manufacturer.

It’s important to recognise who are your customers and ask yourself who you are marketing to? Know their identity and embrace it, represent them and define them through your brand and your packaging.

Make your mark

Once you’ve identified your customer, you can focus your efforts on being noticed. Harley riders know that you don’t just ride a Harley Davidson, you need to dress the part as well, and naturally, only Harley leathers would do. You don’t need to own or even ride a bike to wear a jacket, fashion is open to anyone.

In this way, the brand became iconic.

Consumers form a community and loyalty soon follows. Harley riders embrace the culture as their way of life with wearers of their clothes turning into brand-advocates. How many companies can claim as many branded tattoos as Harley Davidson? If you make your mark, so will your customers.

Find a stage

A captive audience is great. A loyal following is even better. A passionate fan-base who spread their experiences by word-of- mouth, is the pinnacle of brand strength. In order to get to this stage your followers need to have a platform from which to shout to the masses and sing your praises. Harley Davidson recognised this and wanted to channel all the adulation and enjoyment of the Harley lifestyle. In doing so they created the Harley Owners Group (H.O.G.), connecting customers and expanding the network.

In order to fuel the effects of the platform and inspire greater loyalty, the H.O.G. is free to join for the first year and members are offered special promotions.

Crowd source your ideas

Harley Davidson has built such a strong following and trusts their fan-base so much so that they invite their customers to share and create their own stories via a "Fan Machine" app on the company's Facebook page.  This is how they source their creative ideas, and by doing so, they have eradicated the need for a lead agency.  What's more, the customers couldn't be happier that they can engage with the brand on such a direct and personal level.

Harley does use agencies for media and digital projects, but continues to rely on customers for creative ad ideas. As a result the company actually invests less than a million dollars on advertising each year.

Invest in your marketing

Harley Davidson realised that if they focus on their brand and their customers then new business leads would be generated organically. They would also be high quality and founded on a taste for kinsmanship, community, and becoming a feared 43-year- old accountant.

It’s all about understanding the full value of a lifetime customer. Imagine you run a business where the lifetime customer value is £15,000 then you could buy a lead for £4,500.

The cost of the lead might seem high, but you still make lots of money. That’s the mentality of marketing as an investment, not an expense. Teaching yourself to make this shift will help you to evaluate the high return that your investment could achieve.

Remember, the Harley Owners Group is free to join for the first year, so consider the cost of running this self-sustaining network against the potential revenue in motorbike sales. Consider also the cost of producing Harley Davidson leather jackets and associated apparel – a sellable product and a marketing tool.

Get in touch today to find out how could you invest in your marketing to make your brand and packaging work harder for you, for less.

Want to invest in your brand’s packaging? Contact us today for friendly and expert advice.

12 Days of Christmas Packaging Essentials - Bubble Wrap

by Admin

On the Sixth day of Christmas, Packaging Supplies gave to me - Bubble Wrap

One of our most popular products, we supply bubble wrap rolls in large or small bubble diameters and in a variety of roll widths to suit many applications.  The AirCap® bubble rolls have a retention barrier to prevent air loss and maintain longer cushioning.  Get your products properly wrapped and boxed for shipping.

Order your bubble roll today and get it tomorrow!

12 Days of Christmas Packaging Essentials - Loosefill

by Admin

On the fifth day of Christmas, Packaging Supplies gave to me - Loosefill

Not all products will fit snugly into your square or rectangular packing box, and if you have void space, the box could become crushed and the product invariably damaged.  Quickly fill your void space with our biodegradable packing chips.  The packing chips will cushion and protect your items in transit by absorbing impact or juddering.  We can supply our loosefill in a polythene bag or boxed for storing more easily – order here for next day delivery.

12 Days of Christmas Packaging Essentials – Stretch-wrap

by Admin

On the fourth day of Christmas, Packaging Supplies gave to me – Stretch Wrap

Stretch-wrap is essential for all palletised loads or for binding together more than one parcel.  The water-resistant material will protect your consignments from the elements and make your loads safer to ship.  We have clear or black hand applied pallet wrap available today for next day delivery.

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We are certified by BRC Global Standards for the storage of food & non-food grade packaging; the storage of stationery items destined for restaurant groups and the contract packing of singular factored ambient-stable food sachets into retail/wholesaler packs.

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