Amazon just can’t seem to get their packaging quite right, and it’s no wonder really, with over 480 million different products to pack and an average of over 608 million packages to ship each year . . .
Although a very active organisation in trying to improve their carbon foot print, the retail giant has come under fire in recent years for packing small items in needlessly large boxes, but now the tables have turned, they are in the spotlight in the run up to this Christmas for using too little packaging!
Amazon work with manufacturers to box products in Certified "Frustration-Free Packaging", which reduces the overall amount of packing material used. Amazon have claimed that their sustainable packaging initiatives have, to date, eliminated 181,000 tons of packaging material and 307 million shipping boxes, which is pretty remarkable.
However, Amazon’s packaging approach, seems to have caused quite a stir and they have come under fire on social media for not using enough or in some cases, any packaging at all. Christmas presents are not being delivered in the usual brown Amazon box, but instead with just a delivery note attached to the original manufacturers packaging. It has been reported that one customer was ‘absolutely fuming’ after the person who was meant to receive the item as a present, saw what it was upon delivery. She then went on to accuse the company of ‘ruining Christmas”. It seems this lady is not alone, as we see images of Amazon’s lack of packaging shared across social media.
On Amazon’s website they state that their certified Frustration-Free Packages are recyclable and come without excess packaging materials. The product inside is the same, and everything included in the Certified Frustration-Free Packaging is what would have been in the original, manufacturer's packaging.
The website also states that these packages are usually dispatched directly to the consumer, in the original packaging, and to keep the contents of the packaging a surprise, a gift option can be selected during the checkout.
We understand Amazon’s struggle, as will many product manufacturers and online retailers. If you need help to streamline your packaging, please get in touch with us. We will be happy to visit or call you for a full packaging consultation.
On the second day of Christmas, Packaging Supplies gave to me – Book Wrap Boxes
Our corrugated book-wraps are such a great way to send books, CD’s or DVD’s through the post. With variable depth creasing each book-wrap box can be adjusted to suit different depths or even multiple numbers of books. With the peel and seal closure, they couldn’t be easier to use or quicker to pack. Order in packs of 25 for next day delivery.
On the first day of Christmas, Packaging Supplies gave to me - Postal & Mailing Boxes
Postal & mailing boxes are perfect for sending parcels through the post or courier system. These are sturdy and secure boxes, ready for posting, just add some tape or a personalised sticker to make them tamper evident and they are good to go.
We have a great range of postal boxes available in brown or white. Delivery is next day, so don’t delay and order them from us today.
The Brief: Our customer wanted a single solution to enable them to send out all of their beverages, with zero breakages. We were asked to come up with a design solution for a fitting that could securely hold several beer bottles, of differing sizes, or cans in place. This fitting, along with an outer shipping box had to withstand being sent via courier network and effectively protect all of the contents.
The end goals would enable the company to grow their online presence with great customer reviews, whilst finding a solution that was also cost-effective.
The Twist: This one fitting needed to hold different sizes of bottles or cans, holding in place each one, regardless of its size.
The Solution: Our design team came up with a concept, whereby part of the fitting can be folded over and used for smaller bottles or left standing for larger ones. This one cardboard fitting can hold 330ml, 500ml or 600ml bottles or cans.
The fitting itself is supplied flat, for ease of storage and then made up just before use. The cardboard fitting folds into itself to make a sturdy platform structure, ready for bottles or cans to be inserted into the pre-cut apertures.
The Boxes: We also supply a range of custom sized double walled cardboard boxes specifically for these fittings. The boxes can be branded or supplied plain. The shipping boxes can hold a different number of fittings so that individual orders can be fulfilled. Either 1 fitting of 6 bottles, 2 fittings of 12 bottles or 4 fittings with a total of 24 bottles.
This innovative design is great for wholesalers, niche breweries and any online business selling drinks. All of our cardboard boxes are also supplied flat to save on storage.
The Result: Our customer now gets better protection for their goods. Minimal breakages mean reduced costs and more importantly happy customers. With happy customers the business is now able to grow their online presence via positive customer reviews.
Get in touch: Whatever packaging challenge you are facing, why not get in touch with Packaging Supplies. Just send us your brief and we’ll do the rest. We have a knowledgeable design team and a speedy sampling service to ensure you get the packaging your products need.
The Unboxing Experience
Packaging is becoming a lot more than just a means to keep your products safe during transit. Creating a lasting impression with the unboxing experience, is an important marketing tool and is becoming increasingly popular across many sectors.
The mobile phone market is a good example of this. They have really utilised the power of packaging, and over the years we have seen an increase in design complexity, as well as the overall quality and finish.
Why is the Unboxing Experience so important?
For ecommerce companies, the first physical point of contact you make with your customer is when the package arrives with them. Therefore, it makes perfect sense to give a good first impression of your brand or product, and a positive lasting impression, through well designed and well-presented packaging.
A co-founder of Innocent Smoothies commented at a business funding show that he believed Packaging is the most important aspect of marketing, particularly for a Fast-Moving Consumer Goods range. He has been quoted saying “I think realistically, for most FMCG products, the packaging is more important than the product. It is how you get noticed and create desire, inputting what you stand for”.
How does the Unboxing Experience Work?
In a nutshell, it’s all about adding perceived value to your product. When a customer receives their goods in packaging that gives a sense of quality, they feel its good value for money, it makes people happy and keen to tell their friends, often through social media.
A study by dotcom distribution revealed that 1 in 10 young adults will share a photo of an online order, if the packaging stood out to them, and you only have to look at YouTube to see the numerous videos showing personal unboxing experiences.
The same study by dotcom, proved that a customer is more likely to make repeat purchases from a provider they deem to have premium packaging.
How can I improve my packaging quality and design?
If you would like to improve your customer's unboxing experience, through quality product packaging and good quality printing, please get in touch with us.
We can guide you on the packaging materials and print process that most suits your individual requirements.
- November 08, 2017
Why our BRC Accreditation is a crucial element of our service
BRC, which stands for British Retail Consortium, is the number one global market leading GFSI (Global Food Safety Initiative) scheme. Our BRC Accreditation allows us to store food & non-food grade packaging and stationery items destined for restaurants, food retailers, hotels or any other business that handles food, or where products come in to contact with food.
This accreditation means that we follow strict working guidelines to ensure the supply chain meets industry standards and that our products are manufactured to industry quality standards and are stored in a clean controlled environment.
Why BRC is important to us ……………..
- BRC is a mark of good working practice
- All products manufactured by Packaging Supplies are subjected to vigorous quality checks
- Every item that is manufactured, stored and distributed by Packaging Supplies has full traceability
Why BRC is important to our customers……………
- Customer are assured that their goods are manufactured to European Environmental Standards
- Products are stored in secure and hygienic environment
- Products are handled and distributed with full traceability
Our customers are safe in the knowledge that they are dealing with a business that reaches high levels of competence, in all critical areas.
View our certificate here
If you want to increase your products aesthetic value, well designed innovative packaging is key. Good retail display packaging will eliminate the need to package and repackage for retail use.
One of the market drivers for good display packaging are the cost benefits for retailers. The brand and product type should be easily identified by staff, which will reduce the time taken to sort, open and display products. Because this increases efficiency of labour it will positively improve the overall performance of the retail outlet. With a good print design, the display packaging will aid brand recognition and help to increase sales.
Brandon Consultants have recently done just that and aided by their packaging manufacture, launched a new packaging design for BirdsEye Inspirations range.
‘Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications.
Brandon’s work moves away from the rest of the frozen fish category, strengthens the brand and creates an iconic logotype icon reminiscent of restaurant signage to communicate the premium quality of the product’. (Packaging Europe).
Not only does innovatively printed packaging increase brand visibility and allow customers to locate products quickly, if coupled with high quality packaging it increases the in-store retail experience for consumers.
When a product is presented attractively, coupled with enhanced brand recognition, good display packaging facilitates the product selection, leading to impulsive purchasing.
We work with many marketing consultants to produce new and exciting packaging for manufacturers, get in touch today for a quotation.
« Back to all posts