– How important is this to today’s consumers?
Looking at a recent report by Coleman Parkes Research, which
was undertaken on behalf of the packaging industry body Pro Carton, it’s
evident that there is still a growing demand for sustainable packaging. The survey asked more than 7000 shoppers,
from the UK, France, Germany, Italy, Poland, Spain and Turkey, what their views
were on topics from on-pack recycling information to tax breaks for packaging
manufactures directly related to the recycled content in their products.
The survey highlights how much consumers will consider the
product packaging before buying and how this could influence their actual
purchasing decisions. As a nation, we
are calling out for more transparency in relation to the sustainability of
product packaging and we are switching brands if the product packaging does not
appear sufficiently environmentally friendly or recyclable.
What UK consumers want from their packaging
88% of UK’s consumers want
on-pack information relating to packaging sustainability
9 out of 10 shoppers in the UK
want all packaging to be classed as recyclable
8 out of 10 Britons think there
should be a tax on packaging manufacturers who use less than 30% recycled
content in their products.
68% of UK consumers say the
environmental impact of a product’s packaging will affect their purchasing
choice. This rises to 77% amongst German
consumers and 81% for Spanish consumers
92% of Europeans would choose the
plastic free option for a product when offered a choice between cardboard based
or plastic-based packaging for the same item.
With these stats in mind, updating your product packaging
has never been more important and without doubt this will have an impact on
product purchases now and in the future.
We have seen many bold moves from larger corporations paving the way for
more plastic free packaging. There are many cardboard packaging options already
available, making it easy for all businesses, regardless of size to become
In 2018 Sainsbury’s developed a sustainable and airtight
cardboard container for some of their food packaging. This claimed to reduce
plastic content by 85% compared with other widely used alternatives. It was created for meat and poultry distribution,
the carton facilitates the removal of oxygen from inside the pack, thereby
extending the product shelf life and maintaining food freshness. It does still contain a laminated film which
is applied to the cardboard, but significantly reduces the amount of plastic
material used. It can also go straight into the recycling after use.
How can you update
There are many ways in which you can update your packaging,
the most obvious and visible to the consumer is removing any plastic and opting
for cardboard instead. With so many
cardboard materials and strengths available today, cardboard packaging is more
versatile than ever. Cardboard can be
used to house almost any product and is used as a container for distribution as
well as for primary retail packaging.
Complex and innovative designs can produce strong, long lasting
packaging solutions that can hold their own in many different markets.
Cardboard packaging can be minimal and raw in its appearance
or, with the advancements of water-based inks and vegetable-based ink pigments,
can be printed upon to produce a different look and feel, whilst keeping all of
the recycling credentials intact.
Many general packaging consumables can also be swapped for a
more environmentally sound product. Paper nuts in place of polystyrene packing
peanuts, Kraft food trays in place of plastic takeaway packaging containers,
Bio-plastics, cardboard food trays etc. . . the list is extensive.
Get in touch with us today to discuss your new recyclable
packaging solution and receive a no obligation re-design and quotation.
Building Brand Recognition with Custom
Do you need a low-cost way to advertise your company and
build brand recognition? There are many
ways in which you can do this, but we believe choosing a custom printed tape is
one of the most economical and effective ways to achieve this.
are our 5 top reasons why you should consider a custom printed tape:
Why use a custom printed tape?
- Brand Exposure – Printed tape increases brand exposure. Your brand is visible from the moment it
leaves your premises right up until the point of contact with your consumer.
- Professionalism – Printed tape, shows that you have confidence in
your products and pay attention to detail.
It will create a good first impression.
- Anti-Tamper – Printed tape, reduces the likelihood of your
packaging being opened during transit.
If the tape seal is broken or re-sealed it will be easily identifiable.
- Traceability – Printed tape can display product information to improve
traceability through supplier and batch identification.
- Budget – Printed tape on a plain box is a
significantly lower cost way to promote your company compared to a printed
box. We have a huge range of stock
cartons, which can be purchased in small quantities, giving you further savings
on both cost and storage space.
Printed tape options
Tape can be printed from 1 colour up to 4 spot colours on
either a clear, white or buff coloured tape. A flood colour can also be printed
onto the background with additional colours printed on top. There are options to print onto a coloured
tape and fluorescents can be used.
Tape types explained - Vinyl v Polypropylene
We generally print on one of the following two types of
tape, both of which are ideal for sealing boxes and packages.
- This type of tape is superior in tack and strength to a
- Vinyl tape has the benefit of releasing quietly from the
- It is strong and can be ripped easily by hand from the roll to the
- This makes it suitable for using with or without a hand-held tape
- Vinyl tape has a long-lasting adhesion and can be used on all
types of paper or cardboard surfaces.
- If a Vinyl tape is selected, we can offer variants such as heavy
duty or low tack tape.
- This is a great budget alternative to a vinyl tape.
- It is also a strong and efficient packing tape, although noisier
when releasing from the roll.
- Polypropylene tape is better used with a hand-held tape dispenser
which will cut the tape more efficiently than by hand.
- Tape dispensers can be picked up for as little as £5.35 in our
online packing shop.
Size & ordering
quick and easy to order your printed tape, simply get in touch with one of our
team for a quote on your requirements.
Tape can be printed on either a 50mm or 75mm width (2
inch or 3 inch) and are 66m length. The
minimum order is just 1 box of 72 rolls with discounts on larger order volumes.
An Efficient Branding ToolPackaging has proven, over the
years to be a crucial and efficient branding tool as well as a practical way of
protecting your product. At the forefront of this is the folding carton market,
which is dominant in industries such as food & drink, cosmetics and
Increased growth within the Folding Carton MarketThe
increased growth that we are seeing in the folding carton market is due in part
to the changes in our shopping preferences and eating habits. The rise of
digital folding cartons, within this sector, can be attributed to several
factors, including; faster turnaround times, greater flexibility for multiple
print designs, and the huge technological advancements seen in digital
processes over the last decade improving the overall quality.
The advantages of digitally printed Folding Cartons A key factor supporting the growth of the digital packaging market is the elimination of additional set up and origination charges. This is especially useful when producing packaging for promotional and targeted marketing activities, where shorter runs over several versions can now be more cost effective than ever before.
printing can also be combined with the additional print features synonymous
with litho printing such as embossing, spot UV varnishing and foil blocking.
to these many advantages, it’s expected that digitally printed folding cartons
will continue to increase in volume and maintain a progressive gain in their
share of carton the board packaging market.
What are folding
cartons, also referred to as folding box board packaging (FBB) are made from
cellulose fibres that are produced either from wood pulp (from sustainable
managed forests) or by using recovered fibre and waste paper. The top layer is often bleached with an
optional pigment coating added. In
appearance the board is usually a creamy-white with a grey backing. It’s a low-density material with good
rigidity, great print-ability and it can be structurally designed into a range
of shapes and configurations.
cartons can also be made from a Kraftpak board which is a brown, unbleached,
un-coated, high density, high strength board.
Kraftpak also maintains excellent strength properties when wet, making
it more suitable for food and beverage packaging.
What are the
environmental credentials of folding cartons?
all the material used to make our carton board packaging is PEFC or FSC
accredited, meaning it has been made from a sustainable resource. All carton board can be recycled and is
you would like to find out if digitally produced folding cartons are the right
choice for your product, please get in touch with our experienced team, for a
no obligation quotation.
Credits: Future Market Insights