Reflecting Brand Identity Through Packaging
When you have a product that is truly natural and made with healthy non-toxic ingredients, there’s a high chance that natural products and sustainability are also important to your clients, perhaps even one of the reasons they were drawn towards you in the first place.
When working with Flora & Curl, it was clear their packaging needed to reflect not only the vibrancy of their brand but also their eco-friendly ethos. They believe in the importance of sustainability and wanted eco-friendly packaging that was minimalistic, biodegradable, recyclable or reusable.
Choosing a corrugated cardboard postal box, was the perfect option. Its circular by nature due to the recycled content, recyclability and biodegradable properties. The addition of water based, non-toxic inks, coloured with vegetable pigments ensured no part of the packaging was harmful to the environment.
The box design chosen by our client has an unassuming and minimalistic appearance on the outside. Through printing on the inside, they have cleverly managed to make the brand connection and enhance the customer experience.
When the package is opened the customer is immediately greeted with a burst of colour, instantly recognisable as the Flora & Curl brand. Additional messages printed underneath the products, are used to communicate further; a ‘thank you & enjoy’ and a reminder the packaging is recyclable/biodegradable - underpinning that all so important eco-friendly ethos.
Using print this way helps to strengthen brand identity and the emotional connection made with customers.