Although cardboard packaging is both recyclable and one of the most sustainable packaging materials available, wouldn’t it be good if we could design more packaging that could be re-used several times, before it’ goes off to be recycled?
This year we worked with Blade & Butler who wanted to create multi trip packaging for their knife sharpening service, that would do just that.
The packaging was designed, with printed instructions, to be able to make a maximum of 3 journeys from Blade & Butler to the client and back again. The box is sent to the client containing knife protection sleeves and a returns label. The client simply opens the box via the indicated tear strip, pack their knives and then return the same box back to Blade & Butler. Blade & Butler can open the box via the next tear strip to retrieve the knives, keeping the box intact and ready for its final journey back to the client, complete with freshly sharpened knives.
This is a simple and practical way of reducing cardboard packaging waste and it could be tweaked to suit the needs of many online retailers, particularly where client returns are prevalent, such as within the fashion industry.
Another quite different example of reusable packaging is H&M’s shopping bag that transforms into a clothes hanger. H&M’s packaging concept uses a paper bag, that is already produced from recycled material, then, afterwards it can be folded into a coat hanger and used many times over by the customer for their clothes.
It’s a smart idea that not only reuses the original packaging but transforms it into a completely new and practical product, lengthening the life span of the shopping bag and reducing waste.
If you have a reusable cardboard packaging idea that you would like to bring to life, please get in touch.