Building Brand Recognition with Custom Printed Tape

by Admin

Building Brand Recognition with Custom Printed Tape

Do you need a low-cost way to advertise your company and build brand recognition?  There are many ways in which you can do this, but we believe choosing a custom printed tape is one of the most economical and effective ways to achieve this.

Here are our 5 top reasons why you should consider a custom printed tape:

Why use a custom printed tape?

  1. Brand Exposure – Printed tape increases brand exposure.  Your brand is visible from the moment it leaves your premises right up until the point of contact with your consumer.
  2. Professionalism – Printed tape, shows that you have confidence in your products and pay attention to detail.  It will create a good first impression.
  3. Anti-Tamper – Printed tape, reduces the likelihood of your packaging being opened during transit.  If the tape seal is broken or re-sealed it will be easily identifiable.
  4. Traceability – Printed tape can display product information to improve traceability through supplier and batch identification.
  5. Budget – Printed tape on a plain box is a significantly lower cost way to promote your company compared to a printed box.  We have a huge range of stock cartons, which can be purchased in small quantities, giving you further savings on both cost and storage space.

Printed tape options

Tape can be printed from 1 colour up to 4 spot colours on either a clear, white or buff coloured tape. A flood colour can also be printed onto the background with additional colours printed on top.  There are options to print onto a coloured tape and fluorescents can be used.

Tape types explained - Vinyl v Polypropylene

We generally print on one of the following two types of tape, both of which are ideal for sealing boxes and packages.

Vinyl (PVC) tape

  • This type of tape is superior in tack and strength to a polypropylene tape. 
  • Vinyl tape has the benefit of releasing quietly from the roll. 
  • It is strong and can be ripped easily by hand from the roll to the desired length. 
  • This makes it suitable for using with or without a hand-held tape dispenser. 
  • Vinyl tape has a long-lasting adhesion and can be used on all types of paper or cardboard surfaces.
  • If a Vinyl tape is selected, we can offer variants such as heavy duty or low tack tape.

Acrylic (Polypropylene) tape 

  • This is a great budget alternative to a vinyl tape. 
  • It is also a strong and efficient packing tape, although noisier when releasing from the roll. 
  • Polypropylene tape is better used with a hand-held tape dispenser which will cut the tape more efficiently than by hand. 
  • Tape dispensers can be picked up for as little as £5.35 in our online packing shop.

Size & ordering

It’s quick and easy to order your printed tape, simply get in touch with one of our team for a quote on your requirements.

Tape can be printed on either a 50mm or 75mm width (2 inch or 3 inch) and are 66m length.  The minimum order is just 1 box of 72 rolls with discounts on larger order volumes.

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We are certified by BRC Global Standards for the storage of food & non-food grade packaging; the storage of stationery items destined for restaurant groups and the contract packing of singular factored ambient-stable food sachets into retail/wholesaler packs.

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