An Efficient Branding ToolPackaging has proven, over the years to be a crucial and efficient branding tool as well as a practical way of protecting your product. At the forefront of this is the folding carton market, which is dominant in industries such as food & drink, cosmetics and pharmaceuticals.
Increased growth within the Folding Carton MarketThe increased growth that we are seeing in the folding carton market is due in part to the changes in our shopping preferences and eating habits. The rise of digital folding cartons, within this sector, can be attributed to several factors, including; faster turnaround times, greater flexibility for multiple print designs, and the huge technological advancements seen in digital processes over the last decade improving the overall quality.
The advantages of digitally printed Folding CartonsA key factor supporting the growth of the digital packaging market is the elimination of additional set up and origination charges. This is especially useful when producing packaging for promotional and targeted marketing activities, where shorter runs over several versions can now be more cost effective than ever before.
Digital printing can also be combined with the additional print features synonymous with litho printing such as embossing, spot UV varnishing and foil blocking.
Due to these many advantages, it’s expected that digitally printed folding cartons will continue to increase in volume and maintain a progressive gain in their share of carton the board packaging market.
What are folding cartons?
Folding cartons, also referred to as folding box board packaging (FBB) are made from cellulose fibres that are produced either from wood pulp (from sustainable managed forests) or by using recovered fibre and waste paper. The top layer is often bleached with an optional pigment coating added. In appearance the board is usually a creamy-white with a grey backing. It’s a low-density material with good rigidity, great print-ability and it can be structurally designed into a range of shapes and configurations.
Folding cartons can also be made from a Kraftpak board which is a brown, unbleached, un-coated, high density, high strength board. Kraftpak also maintains excellent strength properties when wet, making it more suitable for food and beverage packaging.
What are the environmental credentials of folding cartons?
Nearly all the material used to make our carton board packaging is PEFC or FSC accredited, meaning it has been made from a sustainable resource. All carton board can be recycled and is completely biodegradable.
If you would like to find out if digitally produced folding cartons are the right choice for your product, please get in touch with our experienced team, for a no obligation quotation.
Credits: Future Market Insights