The Unboxing Experience
Packaging is becoming a lot more than just a means to keep your products safe during transit. Creating a lasting impression with the unboxing experience, is an important marketing tool and is becoming increasingly popular across many sectors.
The mobile phone market is a good example of this. They have really utilised the power of packaging, and over the years we have seen an increase in design complexity, as well as the overall quality and finish.
Why is the Unboxing Experience so important?
For ecommerce companies, the first physical point of contact you make with your customer is when the package arrives with them. Therefore, it makes perfect sense to give a good first impression of your brand or product, and a positive lasting impression, through well designed and well-presented packaging.
A co-founder of Innocent Smoothies commented at a business funding show that he believed Packaging is the most important aspect of marketing, particularly for a Fast-Moving Consumer Goods range. He has been quoted saying “I think realistically, for most FMCG products, the packaging is more important than the product. It is how you get noticed and create desire, inputting what you stand for”.
How does the Unboxing Experience Work?
In a nutshell, it’s all about adding perceived value to your product. When a customer receives their goods in packaging that gives a sense of quality, they feel its good value for money, it makes people happy and keen to tell their friends, often through social media.
A study by dotcom distribution revealed that 1 in 10 young adults will share a photo of an online order, if the packaging stood out to them, and you only have to look at YouTube to see the numerous videos showing personal unboxing experiences.
The same study by dotcom, proved that a customer is more likely to make repeat purchases from a provider they deem to have premium packaging.
How can I improve my packaging quality and design?
If you would like to improve your customer's unboxing experience, through quality product packaging and good quality printing, please get in touch with us.
We can guide you on the packaging materials and print process that most suits your individual requirements.