News

Display Packaging – An effective marketing tool

by Admin

If you want to increase your products aesthetic value, well designed innovative packaging is key.  Good retail display packaging will eliminate the need to package and repackage for retail use.

One of the market drivers for good display packaging are the cost benefits for retailers. The brand and product type should be easily identified by staff, which will reduce the time taken to sort, open and display products.  Because this increases efficiency of labour it will positively improve the overall performance of the retail outlet.  With a good print design, the display packaging will aid brand recognition and help to increase sales.

Brandon Consultants have recently done just that and aided by their packaging manufacture, launched a new packaging design for BirdsEye Inspirations range.

‘Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. 

Brandon’s work moves away from the rest of the frozen fish category, strengthens the brand and creates an iconic logotype icon reminiscent of restaurant signage to communicate the premium quality of the product’. (Packaging Europe).

Not only does innovatively printed packaging increase brand visibility and allow customers to locate products quickly, if coupled with high quality packaging it increases the in-store retail experience for consumers. 

When a product is presented attractively, coupled with enhanced brand recognition, good display packaging facilitates the product selection, leading to impulsive purchasing.

We work with many marketing consultants to produce new and exciting packaging for manufacturers, get in touch today for a quotation.

« Back to all posts

We are certified by BRC Global Standards for the storage of food & non-food grade packaging; the storage of stationery items destined for restaurant groups and the contract packing of singular factored ambient-stable food sachets into retail/wholesaler packs.

Shopping Cart

0 items in cart

Total cost: £0.00 (Exc. VAT)