The time of cigarette packaging as we know it will change forever, the new tobacco directive will mean warning text, photos and information will cover 65% of the back and front of the cigarette packs. Companies have 12 months to sell all over stock and 4 years to sell all menthol cigarettes, which have been banned all together.
“This was a devastating defeat for big tobacco,” said Deborah Arnott, chief executive of Action on Smoking and Health, whose evidence submitted to the court was also shared with MPs before they debated the introduction of the regulation. “First Australia, now the UK and France, have gone ahead with removing all branding, except the name in a standard-size font. Coming up fast behind are Ireland, Hungary, Norway, Canada and New Zealand, with others soon to follow. Before too long, glitzy, brightly coloured and highly branded tobacco packs will be a relic of the past, which children born today will never see.”*
The reason for this blog is to introduce folding carton board as a packaging material perfect for gift packaging or retail packaging. The cigarette packaging is the most famous and iconic use of folding cartons within packaging.
What is Folding Carton Packaging?
The major end users of folding cartons or folding boxboard are within the frozen, chilled, food, confectioners, pharmaceuticals and health & beauty industries. This is always changing as other industries are seeing the importance of creating unique packaging that stands out. Folding carton packaging is made out of paperboard which is cut, folded, laminated and can be printed.
Benefits from the use Paper Board
“75% of consumer decision are made at point of sale in less than ten seconds”
* Stand out
* Structure and features; The structure of the material allows curved shapes
* Print versatility: Inside and Out
* Special Effects: Foil blocking, acetate windows
This is the packaging material to stand out from the crowd, let us help you with your custom box requirements.