Driving customer engagement through packaging
Drive engagement with quality packaging
Packaging is often an afterthought; it is
viewed as something that is only necessary to deliver an item. It really makes
a difference when the packaging is a pleasure to open. It can really create a
lasting impression.
It is this impression that drives the
feeling you have towards the item within the package. This is why we are seeing
companies that are requiring us to create a packaging experience on their
behalf.
Value
adding unpacking experience
The rise of e-commerce has created a new
marketing channel that is under-utilized by most companies. Don’t fall into
this bracket.
When a product is brought online there are
very few touching points that you have with the customer to make a lasting
impression. The touching points are much easier to perform face to face which
can make the difference to you standing out from your competitors.
Many companies cut corners and cost on
packaging, what is an important point is that if you are an e-commerce company the
packaging is the next most important item behind the product. This is the
chance to really make an impression and enforce your brand.
Repeat
business survey
A recent study by Dotcom distribution has
shown that a customer is more likely to make repeat purchases from a provider
they deem to have premium packaging.
This same study also revealed that one in
ten young adults would share a photo of an online order if the packaging stood
out to them.
It is this exposure that brands can gain
that is so valuable.
All companies strive to create engagement
and discussion with their customers.
How
to make your company Unique
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Print on the inside on the box,
shows a much greater attention to detail.
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Stickers and Labels: Print is
not always necessary, stickers or labels can be a cost effective solution.
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Tape: Printed tape can be used;
this will reinforce your brand and at the same time provide tamper protection.
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Promotional Products: Companies
are putting vouchers or sweets with the purchased item.
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Re-sealable Packaging:
Packaging that makes it easy for the customer to return an item if it is the
wrong size or is not what was required. This can be a viewed as a very positive
and easy option for the customer.
Contact us at Packaging Supplies to talk about how to improve your packaging
