Last year in late January an agency for Walker’s crisps got
in touch with us to produce a quantity of promotional boxes for their
valentines’ day give away competition.
This project was very time sensitive, we had a short time
frame in which to design the box and manufacture it and of course we had to
make sure the deadline wasn’t exceed so that we could get the boxes delivered ahead
of valentine’s day.
From concept to delivery, this job took under 2 weeks in
total. During this time we carried out a
consultation, sampling, colour swatches and artwork changes and of course the
finished product delivered.
The final design was a huge red flat folding box board box
made to look like a box of chocolates, inside we made dividers to hold in place
and display 16 packets of specially named bags of crisps. Perfect for those of us who are not
Due to our flexible approach to bespoke products we were
able to select the right type of packaging and printing methods to ensure the
deadline was met.
There are so many options open to you for bespoke packaging,
we can help guide you to the right material and methods, all to suit your
individual project and budget.
Get in touch for a quotation
During a time of year when new custom made
packaging lead times are extended, our extensive range Postal & Mailing
boxes make the perfect option during this Christmas rush.
With the festive period in full swing, the
time has come where we can no longer make any new custom made or bespoke boxes
before Christmas, but we have launched our own range of postal boxes, which are
in stock now and ready to go.
If you have been caught out by any increase
in demand and you would like some stock boxes with a custom box feel. This is
the product line for you.
Our Mailing boxes come in 9 difference
sizes in both white and brown, the full list of the sizes are below. With the
size range that we have put together, we
hope you will find the perfect size.
90 x 90 x 50mm (3.5" x 3.5" x 2.0")
145 x 100 x 55mm (5.5" x 4.0" x 2.0")
160 x 160 x 70mm (6.5" x 6.5" x 3.0")
200 x 100 x 100mm (8.0" x 4.0" x 4.0")
210 x 130 x 55mm (8.5" x 5.0" x 2.0")
240 x 160 x 90mm (9.5" x 6.5" x 3.5")
240 x 240 x 80mm (9.5" x 9.5" x 3.0")
310 x 234 x 63mm (12.0" x 9.0" x 2.5")
300 x 250 x 100mm (12.0" x 10.0" x 4.0")
Normally these die cut boxes would require
a cutting forme start up costs, but Packaging Supplies have invested so you
don’t have too.
Report shows the importance of good
packaging for successful product launches:
In an age of social media, it is very
common knowledge how much marketers put into all forms of digital channels for
the launch of any new products. In many projects, the packaging time and time
again seems to be an afterthought.
A new report has shown how important good
packaging design can be for the introduction of a new product. Research firm
Nielsen analyzed 9,900 product launched across Europe for its Breakthrough Innovation
report. Which concluded that packaging design is the least aspect of marketing
that is published yet it was a major factor in the most successful product
launches over the last two years.
“Packaging design is the dark horse of the
marketing world. It receives little attention compared to other marketing
decisions, and its impact tends to be vastly underestimated,” Said Ben
Schubert, SVP at Nielsen Innovation Practice.
With consumer marketing nearly 60% of their
product decision at the store shelf, it isn’t hard to imagine, design that will
help you stand out will be important.
At Packaging Supplies we position ourselves
in the market, stressing the importance of all the views above. We offer a step-by-step service in custom and
bespoke packaging projects, for any new products or projects.
Good packaging design is also important in
getting your goods to the shelf not just sitting on them. Through the use of
our online packaging shop, we have invested in a range of postal boxes so you
can send your products in style. These boxes have a hinged lid and are
self-locking making them perfect for any e-commerce company.
Packaging Supplies offer Postal & Mailing boxes in a choice of brown or white, each of our high quality, presentable Postal &
Mailing boxes have a hinged lid and tuck in flaps, offering a secure mailing
box which is quick to pack and easy to open.
All of Packaging Supplies Postal & Mailing boxes fall
under the Royal Mail PiP of a Small Parcel, helping you to keep your despatch
costs down. We have a variety of sizes suitable for all kinds of
products. The mailing boxes can be padded out if required with our voidfill
or bubble wrap products.
To buy your Postal &
Mailing boxes click here
As well as our Postal & Mailing boxes, we have a variety
of other Postal Packaging products available, such as Postal Tubes,
Feather post Mailers and Book Wrap Boxes along with a huge range
of standard Small & Large Packaging Boxes.
Our range of Beer Boxes and Brewery Packaging should make this
easy. Don’t worry brewers we haven’t forgotten
about you, far from it. We feel we are a perfect fit for your requirements.
First things first let’s talk about the beer carry boxes that are in demand
within this industry.
Without a doubt the most important and
commonly used beer box is the 24-bottle box with dividers. This we carry as a
standard pack. This same style of box and dividers can be used for a variety of
different size bottle packs. With no extra cost it is something that we can customize
Can the Dividers come Assembled?
Let’s face it, nobody wants to stand there
making up dividers all day. There are a lot more important tasks to be
performed during your day. We can supply them assembled, so they just pop open and slot into the outer case.
Please just let us know your requirements.
Can I get my logo printed on these boxes?
The large majority of the breweries that we
look after have a 1 colour flexo print on their boxes, but we have many print options available which you can find more about here. So
the only start up cost is the paying for the printing stereo, which is a first
time only fee, if you want it printed. We normally suggest, get your self up
and running, adding artwork is very simple.
We have covered the transportation aspect
of brewery packaging, Now on to the important stuff, the boxes that are going
to help sell your product making it desirable.
Die cut boxes are made for this sort of
packaging, making the boxes in these styles mean additional features can be
added. Like a carry handle or a cut out on the front of the box to show your
fancy bottle labels. The feel can be altered depending on your product; it can
be brown or white Kraft outer finish with various different printing options
depending on your budget and usage.
Get in touch with our packaging team to find out your options.
- September 14, 2016
big packaging mistakes that will see failure in the Peak season
It sounds incredibly sad however the peak
season, the lead up to Christmas will be soon upon us. Within this period
planning and forecasting is everything. Which is why you need to start now.
Failure to Plan: We think this is a very
good place to start, plan exactly what is required for the packaging of each
product. Before the busy season starts you should know exactly the average time
that it takes to pack each product, once you know this you can experiment with
packaging machines or other packing equipment to decide whether this will
assist in speeding up this process. This will then give you valued information
for the forecasting for the dispatching of orders and lead times of future orders.
See our Packaging Machines here.
Understanding your demand: This goes
hand in hand with planning, this is somewhere where even the largest of large
companies can come unstuck. Review you figures from the same quarter the
previous year with any expectations of growth or reductions this will help to
give you an understanding of what will be required.
3. Innovate where possible: The
Packaging Industry is so large, whether you are a
manufacturer, importer or have an online presence there will be a requirement
for packaging in some form. However,
there are very few packaging companies out there that are actually innovating.
The biggest reason for this is that it is cheaper to have a one size fit all
packaging. Take Korrvu packaging for example, we have standard sizes to fit
phones, iPad’s and many other products. We work hard to develop our online
range, so you know exactly what is out there, a snapshot into new products.
4. Be smart and respectful about
Packaging: The biggest mistake that is being made
at the moment is that packaging is only being considered within companies for
just their own benefit i.e. the one size fits all situations. The largest
retailer in the world has been guilty of this, Amazon are under more pressure
to reduce their packaging size and waste. How can you be respectful to
packaging? The respect comes when considering if the packaging is the right
size for the product and how easy it is for your customer to discard the
packaging. We have all been there trying to stuff empty pizza boxes into bins,
it isn’t enjoyable.
5. Be prepared for all
Outcomes: This is where Packaging Supplies comes
into its own. You need to see our warehouse as an extension of your own. Stock
and call off is so essential at this point once we have it in stock, we can dispatch
it to you on a next day delivery basis (on orders received before 3pm). It gets
even easier with your own customer log in, giving you instant stock checks and an
online ordering platform through the back office of our website.
5 mistakes are just the beginning, with over 35 years in business in this
industry we can help to save you time and money. So please feel free to catch up with one of
our friendly team today on 01491834000.
New lines of cardboard bakery tray added to our online Packaging shop. Shop Now!
These sturdy cardboard bakery trays are suitable for all kinds of bread or bakery items. The corrugated trays are stackable and easy to move around with the integral hand holes.
If you would like a custom sized tray or a custom printed cardboard tray, please get in touch.
We have made huge price reductions across our entire range of Featherpost Mailers. These bubble lined envelopes are strong, lightweight, water resistant mailers, suitable for posting all kinds of items. They can be used for jewellery, electrical components, CD's or other small to medium sized products. An essential for any postal packaging, look no further for very competitive pricing
Packaging Supplies have a great range of cardboard bakery
trays available to purchase online, with fast UK delivery.
All cardboard tray orders placed online over £100 will be delivered free of charge.
All of our bakery trays are stackable and suitable for all kinds of breads, pastries and other food items. Hand holes make it easy for these bakery trays to be packed, stacked and moved around.
If you are looking for a specific size and strength of cardboard bakery tray and you can't find this in our online shop range, why not get in touch to discuss the possibility of a custom made cardboard tray?
In addition to the brown cardboard trays, Packaging Supplies also stock a white cardboard tray which has a removable front
panel and hand holes. These white cardboard trays make
good counter display trays too and can also be manufactured to make a particular custom sized tray or be printed to your own artwork.
Get in touch for further details or buy now online
Companies that are seeking the same success
as Coke cola and Nutella; The desire of creating the must have Christmas
The sky is the limit with digital printing;
brands are utilizing it for marketing campaigns based around personalized
packaging. This once deemed near impossible feature is now a genuine
possibility, “that’s value creation, and it’s all unlocked via digital printing
technology” Said Dion Weisler, chief executive of HP Inc., the personal computer
and printing company.
Digital printing was first developed in the
90s; it is only very recently it has become economically viable due to the improvements
on price and quality. Recent campaigns are hoping to tap into the success that
Coca Cola experienced in 2011 using HP Printers.
This has recently been seen by Mondelez ,
the maker of Oreos. Their most recent personalized packaging can be seen in the
picture at the top of the page. This achieved a huge success on their web site,
“Once people arrived at the Oreo website, the purchase conversion was three
times higher than the industry average”. The project is now running in China.
It is China were campaigns like this have
really exploded, with 25% of Chinese Consumers saying they are willing to pay
more for personalised packaging. The Custom and personalised packaging market
is a prime example of new techniques that are being used to engage with the
At the moment, consumers are willing to pay
more for their personalised products. However, the more of this type of product
that are seen in the market place the less special they become.
Among the most effective users has been
Kraft Heinz. The cream of tomato soup costs 50p in a UK Shop, but customers are
happy to pay between £2 to £3 to get a Get well soon version.
To find out more about Digital printing and
see what options are available to your brand? Speak to one of our friendly team
today on 01491 83400 or contact us now