Reflecting Brand Identity Through Packaging
When you have a product that is truly natural and made with
healthy non-toxic ingredients, there’s a high chance that natural products and sustainability
are also important to your clients, perhaps even one of the reasons they were
drawn towards you in the first place.
When working with Flora & Curl, it was clear their
packaging needed to reflect not only the vibrancy of their brand but also their
eco-friendly ethos. They believe in the
importance of sustainability and wanted eco-friendly packaging that was
minimalistic, biodegradable, recyclable or reusable.
Choosing a corrugated cardboard postal box, was the perfect
option. Its circular by nature due to
the recycled content, recyclability and biodegradable properties. The addition of water based, non-toxic inks,
coloured with vegetable pigments ensured no part of the packaging was harmful
to the environment.
The box design chosen by our client has an unassuming and
minimalistic appearance on the outside. Through printing on the inside, they
have cleverly managed to make the brand connection and enhance the customer
When the package is opened the customer is immediately
greeted with a burst of colour, instantly recognisable as the Flora & Curl
brand. Additional messages printed
underneath the products, are used to communicate further; a ‘thank you &
enjoy’ and a reminder the packaging is recyclable/biodegradable - underpinning
that all so important eco-friendly ethos.
Using print this way helps to strengthen brand identity and
the emotional connection made with customers.
Although cardboard packaging is both recyclable and one of
the most sustainable packaging materials available, wouldn’t it be good if we
could design more packaging that could be re-used several times, before it’
goes off to be recycled?
This year we worked with Blade & Butler who wanted to
create multi trip packaging for their knife sharpening service, that would do
The packaging was designed, with printed instructions, to be
able to make a maximum of 3 journeys from Blade & Butler to the client and
back again. The box is sent to the
client containing knife protection sleeves and a returns label. The client simply opens the box via the
indicated tear strip, pack their knives and then return the same box back to
Blade & Butler. Blade & Butler can
open the box via the next tear strip to retrieve the knives, keeping the box
intact and ready for its final journey back to the client, complete with
freshly sharpened knives.
This is a simple and practical way of reducing cardboard
packaging waste and it could be tweaked to suit the needs of many online
retailers, particularly where client returns are prevalent, such as within the
Another quite different example of reusable packaging is
H&M’s shopping bag that transforms into a clothes hanger. H&M’s packaging concept uses a paper bag,
that is already produced from recycled material, then, afterwards it can be
folded into a coat hanger and used many times over by the customer for their
It’s a smart idea that not only reuses the original
packaging but transforms it into a completely new and practical product,
lengthening the life span of the shopping bag and reducing waste.
If you have a reusable cardboard packaging idea that you
would like to bring to life, please get in touch.
The Rise of the Subscription Box
Over the last few years, the rise of the subscription box
market has given birth to a corner of the market place for many brands that
have now become household names.
Combining convenience with great branding and social media advertising, means
subscription boxes are perfectly pitched at today’s 25-35-year olds consumer
Approximately a quarter of UK customers have already signed
up to a subscription box service, with 40% of consumers having allegedly said they
will join more subscription schemes in the future. Royal mail has even forecast the subscription
box market will grow exponentially by 2022.
Packaging Supplies have produced many subscription and
delivery boxes for our clients, one such range of subscription boxes were for
The No. 1 Shave Club.
The size and design of these subscription boxes make them
neat and compact which allows them to slide easily through a letterbox. This is great news for not only the consumer,
but it also keeps postage costs to a minimum for the retailer.
No. 1 Shave Club’s mailing boxes are all simply branded on
the outside lid and have a 1 colour print to the inside fitting, this all
contributes to making them stand out a little more than plain packaging and
adding to that all-important “unboxing” experience.
Corrugated boxes within the e-commerce supply chain
With e-commerce growing by 15 – 20% each year, it’s a
popular misconception that the manufacture of corrugated boxes must therefore
be growing at the same pace. However,
this may not necessarily be the case.
There is a vast amount of data being studied to try and
verify how many of the e-commerce packages ordered are being delivered in
corrugated boxes. It’s also entirely
plausible that the boxes we see being delivered are the same boxes that sit on
the store shelf holding the product, meaning that in some cases there is more
re-distribution of the corrugated box, and not necessarily more of them being
used. The public however tend to notice
that more parcels are being delivered in cardboard, which in turns leads to the
mis-conception that a company is excessively using packaging.
Let’s not forget the primary purpose of the e-commerce box
There are lots of social media complaints around the use of
too much packaging within the e-commerce sector, but what is not always
considered, is that retailers choose their packaging primarily to ensure their
product arrives safely and without damage.
It’s possible that in some cases, a larger box is used because a degree
of cushioning is required to ensure the products are fully protected in the
event of the box being dropped in transit.
Our message to packaging buyers
Although consumers complain about seemingly excessive use of
packaging materials, these days brand loyalty can be quickly changed if items
are consistently arriving damaged and in need of a refund or return and
replacement. Consumers will often scour
the product reviews before a purchase, so positive reviews are vital to the successful
growth of any business.
Don’t be afraid to use the right amount of packaging for the
job. We have lots of off-the-shelf
options available for small, one off jobs, but a custom packaging solution will
cut down on excessive packaging and better protect your products in the long
Cardboard is still the most re-used and recycled packaging
option. It’s made from 80% recycled
materials and 20% from sustainable forest sources. It is also completely
Get in touch for a quotation
With the growing concern over the plastic packaging industry and the effect on our environment, we thought it prudent to highlight the environmental benefits of our cardboard boxes and the other cardboard packaging we have available.
As well as offering cost effective packaging solutions to many industries for storage, distribution and shelf ready packaging, the environmental benefits stem from a use of recycled materials and recyclable content.
At Packaging Supplies our cardboard is made from 80% recycled materials and 20% wood pulp from sustainable forest sources.
As well as the cardboard material being environmentally beneficial, we like our factories to minimise wastage by cutting all our cardboard boxes, trays and packs in the best way possible, so as to ensure waste is kept to a minimum.
When printing flexographically, an environmentally friendly water-based ink is used to add text, logo’s and images to your cardboard boxes.
Furthermore, when packaging is designed specifically around your product, it usually negates the need to add extra protective packaging, such as bubble wrap or packing chips. Therefore, cutting down on the landfill waste even more.
If you would like a quotation on bespoke cardboard packaging whether it be cardboard boxes, shipping boxes, cardboard dividers or fittings, postal boxes or cardboard trays, please get in touch with us.
Alternatively, you can follow this link for our stock packaging lines available through our online shop.
The end user also has a responsibility to dispose of all cardboard materials and recycle them in the appropriate way. Companies that produce a large amount of packaging waste will need to follow the government regulations. To find out if this applies to you please see follow link https://www.gov.uk/guidance/packaging-producer-responsibilities
Corrugated Box Price Increases 2018
What’s it all about, why are my corrugated packaging costs increasing and what will happen during 2018?
After a challenging 18 months, which has seen the price of paper rise at an unprecedented rate, we had hoped by now that the market would see some price stability. However, the corrugated industry, is still struggling with the supply of all containerboards.
What’s causing this?
The UK corrugated market has seen unparalleled growth during 2017, from the uncertainty over post Brexit supply combined with the 15% fall in sterling since Brexit. This has prompted UK manufacturing, which is currently booming, to reassess their supply chain and buy more packaging from within the UK. This upsurge in demand has impacted on the cost of the raw materials for the entire corrugated box making industry.
Because there is currently no planned investment for new Kraft paper mills, the demand is outstripping the supply of raw materials, meaning that box making factories are being let down on material delivery and are having to pay increased prices for the paper that they can source. Furthermore, orders are being cut short with only a percentage of requirements being fulfilled without prior notice.
The huge growth in demand for corrugated boxes added to the peak Christmas period means that lead times are extended as you can only produce a certain amount from a machine on a daily basis. Running machines at high speeds for lengthy periods of time means they become more prone to problems and breakdowns despite a programme of planned maintenance throughout the year.
What’s the solution?
Initially many customers looked to move to recycled papers such as TL2, but this increase in demand has also restricted the supply of such papers and has consequently led to an increase in price for these papers too. Ultimately those seeking to buy the raw materials for the manufacture of corrugated boxes are almost powerless to negotiate on price, if they want to continue to get supply.
Stocks of pulp and paper are very low. The usual q1 slump is not expected so we do not see any improvement in supply or pricing on the horizon.
What changes will we see in 2018?
There are several new recycled paper mills across Europe being commissioned during 2018 but this will only affect supply in the medium to long term. There is currently no planned growth in the production of Kraft papers anywhere.
Consequently, we are heading for some quite substantial increases in price for corrugated boxes in early 2018.
Whilst Packaging Supplies have made every effort to mitigate, absorb and delay this latest increase and fully appreciate the impact on your business, we must however be able to operate a sustainable business whilst maintaining security of supply. Every factory large or small has been affected by these shortages in material supply and will have no option but to review their pricing.
We remain committed to helping our customers deliver cost take out, through product re-engineering and smart use of raw materials and are available to explore these options with you.
The shelf in which produce sit in the supermarkets and other retail
outlets is constantly evolving. Retail
and shelf ready packaging have become part and parcel of the shopper experience
over a large and varied range of industries.
We live in an era of the marketer; everything from strapping to
tape has become branded in the packaging world. Why shouldn’t the boxes supplied
to stores also offer promotion and generate sales. When you’re walking around a
supermarket, brands are looking for any in store touching points they can get!
This is why this style of packaging and marketing departments harmonies so well.
What is Shelf Ready
Packaging (SRP) or Retail Ready Packaging (RRP)?
The primary purpose of SRP is to ensure that products which are
packed in SRP are quickly and easily placed on the supermarket or shop shelf
without the need for any unpacking and re-stacking.
Shelf ready packaging comes in many forms and covers all types
of packaging specifically designed for retail.
Secondary purpose of shelf ready or retail packaging is to
collate and protect your products. To
qualify as SRP the packaging should be:
Easy to identify
Easy to open
Easy to dispose of
Easy to shelf
Easy to shop
These elements of SRP or RRP will help to successfully move your
products through the supply chain.
Effect of Good Retail
Packaging in store include
Branding and increased consumer communication
Less risk on new ranges or products
Product selection made easier
Faster store replenishment, some leading supermarket won’t
accept non RRP for this reason
Effect on Supply Chain
(remember 90% of packaging costs are hidden)
Sophisticated design enables better design, less damages and
Maximum amount of product per pallet, less lorries and better
for the environment
Less storage space needed
The Corrugated industry is continuously evolving and through
clever design and experience we enable companies to drastically save money and
lower their carbon footprint.
Please write an enquiry or call one of our friendly, well trained staff at 01491 834000
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