Does your product need Retail Ready or Shelf Ready Packaging?If you are looking to source Retail Ready Packaging (RRP) or Shelf Ready Packaging (SRP), Packaging Supplies have an experience team that can walk you through the process. Here you can find out what qualifies as RRP or SRP and what you need to think about when considering this type of packaging for your retail product.
Retail ready packaging (RRP) or Shelf ready packaging (SRP) is often the secondary packaging for retail consumer products. It forms the outer transit/display box containing the products for sale and is placed directly onto the supermarket or shop shelf. The aim of RRP and SRP packaging is to ensure the products can be displayed without the need to fully unpack them and to ensure ease of movement through the supply chain. The packaging is further optimised through print, promoting brand recognition and product advertising, encouraging sales uplift.
To qualify as Shelf Ready Packaging or Retail Ready Packaging and successfully move your products through the supply chain, the packaging must adhere to the following:
Easy to identify – Product and brand recognised quickly via print and graphics
Easy to open – Perforated for clean opening without damage, clear opening instructions, opening points easy to locate
Easy to replenish – Transferable to the shelf in one step, no tertiary packaging or secondary handling
Easy to shop – Product description clearly visible, customer can remove and return products easily,
Easy to dispose of – Easy separation of materials to allow for maximum recycling, flat pack after use
When designing your SRP or RRP, Packaging Supplies can help ensure these requirements are met.
Printing Retail Ready & Shelf Ready Packaging
The printing of an SRP or RRP is used to identify the product and promote or advertise the brand to both the consumer and retailer. Images, symbols, text, numbers and barcodes can all be shown.
The branding on an SRP or RRP is particularly important, and when used effectively, will maximize visual impact to capture the attention of the shopper and create sales uplift.
Material & board grade
When designing your SRP or RRP, it is essential to ensure that the packaging is “fit for purpose” and effectively protects the stock whilst in transit from damage, it should also be stable when being transferred to the retail shelf. Any defects with the packaging can cause costly delays within the supply chain.
Special considerations should be given if the SRP is going through an automated supply chain and if the temperature conditions required for the product are for it to be chilled or frozen.
Retail Ready Packaging and Shelf Ready Packaging can be made from different packaging materials, including both corrugated and carton board. The material choices will depend on the product, its size, weight and the graphics required.
Packaging Supplies have an experienced team that will be able to advise on the correct materials for your SRP or RRP. Samples will always be supplied prior to the manufactured production run, for you to test fully through the supply chain network.
Shelf Ready & Retail Ready Packaging typesShelf Ready Packaging and Retail Ready Packaging can take several structural forms, depending upon your product. Designs includes trays with cardboard lids, trays that are shrink wrapped and perforated tear off lid cartons.
Shelf Ready & Retail Ready Packaging SizeThere is no standardisation with regards to size, which can cause problems with the speed of re-stocking and how the on-shelf space is utilised. It will be important to check with the intended retailer of any restrictions in pack height, width and depth they may have. Some even have a standard structural design format also. With all this information, we can then design your SRP to fit your products, maximise both the shipping and storage, comply with any specific sizing requirements and make sure your product stands out in their retail environment.
The challenges of e-commerce packagingA few months ago, we blogged about the massive growth within the e-commerce sector and while this has brought many opportunities to businesses both new and existing, this growth has generated new challenges for packaging buyers, so we thought we would explore some of these.
The more popular ecommerce becomes, the more brands are having to try harder to stand out from the competition and be remembered. This has resulted in more personalised packaging with well thought out and eye-catching artwork. Bland or non-personalised packaging can give the impression of a brand being too generic or even cheap.
We know that more consumers are looking to purchase sustainable products supplied in sustainable packaging. As a result of this, e-commerce packaging is constantly coming under more and more scrutiny from the public. The biggest challenge here is making sure you have enough packaging to protect the product to negate damage in transit, whilst avoiding excessive or "over” packaging your product. As an experienced packaging supplier, we will be able to advise on just the right amount and type of packaging required to do the job.
The needs and desires of the consumer are always changing, and the packaging design must reflect these. No-one wants out-dated or dull packaging and keeping on top of current market trends is important. Producing the right artwork for your packaging can also be a challenge, getting a good marketing agency on board early on can really help with promoting your product to the audience it’s intended for.
Using the right sized postal packaging for your product not only alleviates any negative customer responses to excess packaging, but also helps to keep your shipping and distribution costs to a minimum. The challenge here is not to be tempted to cut back too much. Quite often internal protective packaging is scaled back to reduce the overall size of the package to be posted. Unfortunately, this can often be a false economy with damaged product creating an increase in customer returns.
An Efficient Branding ToolPackaging has proven, over the years to be a crucial and efficient branding tool as well as a practical way of protecting your product. At the forefront of this is the folding carton market, which is dominant in industries such as food & drink, cosmetics and pharmaceuticals.
Increased growth within the Folding Carton MarketThe increased growth that we are seeing in the folding carton market is due in part to the changes in our shopping preferences and eating habits. The rise of digital folding cartons, within this sector, can be attributed to several factors, including; faster turnaround times, greater flexibility for multiple print designs, and the huge technological advancements seen in digital processes over the last decade improving the overall quality.
The advantages of digitally printed Folding Cartons A key factor supporting the growth of the digital packaging market is the elimination of additional set up and origination charges. This is especially useful when producing packaging for promotional and targeted marketing activities, where shorter runs over several versions can now be more cost effective than ever before.
Digital printing can also be combined with the additional print features synonymous with litho printing such as embossing, spot UV varnishing and foil blocking.
Due to these many advantages, it’s expected that digitally printed folding cartons will continue to increase in volume and maintain a progressive gain in their share of carton the board packaging market.
What are folding cartons?
Folding cartons, also referred to as folding box board packaging (FBB) are made from cellulose fibres that are produced either from wood pulp (from sustainable managed forests) or by using recovered fibre and waste paper. The top layer is often bleached with an optional pigment coating added. In appearance the board is usually a creamy-white with a grey backing. It’s a low-density material with good rigidity, great print-ability and it can be structurally designed into a range of shapes and configurations.
Folding cartons can also be made from a Kraftpak board which is a brown, unbleached, un-coated, high density, high strength board. Kraftpak also maintains excellent strength properties when wet, making it more suitable for food and beverage packaging.
What are the environmental credentials of folding cartons?
Nearly all the material used to make our carton board packaging is PEFC or FSC accredited, meaning it has been made from a sustainable resource. All carton board can be recycled and is completely biodegradable.
If you would like to find out if digitally produced folding cartons are the right choice for your product, please get in touch with our experienced team, for a no obligation quotation.
Credits: Future Market Insights
We’ve looked back at the UK Packaging Awards of 2018 and found this innovative flat wine bottle and box worth a mention. The bottle itself was inspired by the “Amazon generation” of shoppers and created to fulfill online orders of wine that can be delivered seamlessly into the home.
Not only is it a new shaped space saving bottle, it’s inventors claim it’s made from 100% recycled PET and is slight and strong enough to be sent by post.
Considering 33 billion bottles are consumed globally per year, the space saving design of this bottle could have an immediate and positive impact on reducing carbon emissions through logistics.
You can see it here packaged into a corrugated postal box with a die cut fitting to hold it perfectly in place.
What’s this go to do with Packaging Supplies?
Well apart from loving the flat wine bottle concept, we produce postal packaging for all types of products that are sent through the post by online retailers. We can make boxes and fittings to perfectly suit your product and we can either supply these branded or left plain Kraft or white.
Get in touch for a quote on your postal packaging.
As we know, packaging design is evolving, particularly within the retail and e-commerce sectors. In store your product needs to stand out. It should reflect your brand personality and what better way to do this than through the product packaging. Online retailers also now recognise the importance of good packaging design and are striving to create a striking first and a positive lasting impression with the unboxing experience. The result in both cases is an enhanced shopping experience for the consumer, which in turn drives product sales upwards.
With so many ways to print your product packaging, combined with a myriad of different substrates to choose from, we have delved into our archives and scoured the web for images of inspiring packaging designs that we think will be on trend for 2018
Driven through nostalgia, old fashioned and retro packaging connects to the shopper seeking the individuality that existed in times of less competition as opposed to the mass-produced market. A product that is hand crafted becomes more authentic and hence more exclusive. Well thought out product packaging like the below allows the shopper a refreshing feeling of integrity with their buying choices.
Product packaging made with textured materials will instantly add a touch of quality to the product. Heavier materials and textured finishes increase perceived quality, even before contact is made with the packaging contents. The sense of touch engages shoppers into a deeper connection with the product.
With so many choices to make, packaging which gives the consumer a clear and succinct message, will get the attention of shoppers looking to make quick decisions. With less noise and excessive information on the box, buying choices are made easier and the consumer knows exactly what they are purchasing.
Established brands that have already identified themselves within a culture and many have embraced the minimalistic look. These brands combine a logo with an elegant classy packaging design, which is simply enough to grab the required attention.
We have never lived in a more environmentally conscious time. Eco-friendly packaging made from sustainable and recycled sources are at the forefront of everyone’s minds, and this will only increase in importance throughout 2018.
Product packaging that depicts an environmentally friendly company will appeal to consumers. It provokes the feel-good factor and allows them to play a part in looking after our planet by purchasing from likeminded environmentally conscious sources.
Furthermore, product packaging that doubles up to provide the consumer an additional function, like this quirky pizza box we found online, is a clever way of making the packaging work harder and leave a longer lasting impression.
Bold & Colourful
In stark contrast to a lot of the packaging trends above, big bold and colourful packaging is making a come-back. This style of packaging design screams fun, individuality, creativeness and deliciousness. When a brand is prepared to shout loud and proud, this tells the customer that they are confident in their product. Clever use of colours throughout the packaging design, particularly in the food sector, can give a sense of the food inside and in turn increase the appetite appeal to the consumer.
Products are now judged by their packaging and the packaging design you decide upon will have an impact upon the end consumer.
Whatever packaging design you go for, it’s all about putting your individuality and personality onto the package to make sure you stand out from the crowd. The packaging of an online retailer must now reflect the consumer expectations of the same brand when bought in-store.
Whichever marketing strategy you decide to go with, get in touch for advice on the best packaging materials and styles to suit and enhance your chosen image. Packaging Supplies can produce product packaging in the form of printed sleeves, display boxes and retail ready packaging. With extensive printing methods to suit your print design and your budget.
The power of product branding can completely transform the marketing efforts of a business. For many businesses the packaging of products is as important as the product itself. Sometimes it’s the first opportunity to communicate to a customer. The most successful businesses use custom branded packaging to promote a lifestyle or create an emotional connection with a product.
One such company that has nailed this is Harley Davidson, who needs little introduction. It could be argued that there is nothing louder than a Harley Davidson motorbike and nothing prouder than someone riding one.
Now, you're probably thinking that the Harley brand must be the product of a very costly marketing team and highly expensive media campaign over a number of years?
Think again. It is true that the company is over 100 years old, but that hasn't been without it's bumps in the road, namely its association with terrifying biker gangs. In reality, for the last 4 years running, Harley Davidson has spent just 15% of it's marketing budget on traditional media.
Identify your audience
Here’s the thing, Harley Davidson isn’t selling motorbikes, they’re selling a lifestyle, an emotional attachment to the freeing and liberating experience of an open road. That’s what they’re marketing to. Bike sales are the byproduct.
John Russell, former MD of Harley Davidson Europe, once said:
“Harley Davidson sells to 43-year-old accountants the ability to dress in leather, ride through small towns and have people be afraid of them.”
No mention of engines, brakes, or steering. This is the emotional connection that the company nurtures. The very idea of Harley Davidson, its riders and community transcends way beyond the concept of an automotive manufacturer.
It’s important to recognise who are your customers and ask yourself who you are marketing to? Know their identity and embrace it, represent them and define them through your brand and your packaging.
Make your mark
Once you’ve identified your customer, you can focus your efforts on being noticed. Harley riders know that you don’t just ride a Harley Davidson, you need to dress the part as well, and naturally, only Harley leathers would do. You don’t need to own or even ride a bike to wear a jacket, fashion is open to anyone.
In this way, the brand became iconic.
Consumers form a community and loyalty soon follows. Harley riders embrace the culture as their way of life with wearers of their clothes turning into brand-advocates. How many companies can claim as many branded tattoos as Harley Davidson? If you make your mark, so will your customers.
Find a stage
A captive audience is great. A loyal following is even better. A passionate fan-base who spread their experiences by word-of- mouth, is the pinnacle of brand strength. In order to get to this stage your followers need to have a platform from which to shout to the masses and sing your praises. Harley Davidson recognised this and wanted to channel all the adulation and enjoyment of the Harley lifestyle. In doing so they created the Harley Owners Group (H.O.G.), connecting customers and expanding the network.
In order to fuel the effects of the platform and inspire greater loyalty, the H.O.G. is free to join for the first year and members are offered special promotions.
Crowd source your ideasHarley Davidson has built such a strong following and trusts their fan-base so much so that they invite their customers to share and create their own stories via a "Fan Machine" app on the company's Facebook page. This is how they source their creative ideas, and by doing so, they have eradicated the need for a lead agency. What's more, the customers couldn't be happier that they can engage with the brand on such a direct and personal level.
Harley does use agencies for media and digital projects, but continues to rely on customers for creative ad ideas. As a result the company actually invests less than a million dollars on advertising each year.
Invest in your marketing
Harley Davidson realised that if they focus on their brand and their customers then new business leads would be generated organically. They would also be high quality and founded on a taste for kinsmanship, community, and becoming a feared 43-year- old accountant.
It’s all about understanding the full value of a lifetime customer. Imagine you run a business where the lifetime customer value is £15,000 then you could buy a lead for £4,500.
The cost of the lead might seem high, but you still make lots of money. That’s the mentality of marketing as an investment, not an expense. Teaching yourself to make this shift will help you to evaluate the high return that your investment could achieve.
Remember, the Harley Owners Group is free to join for the first year, so consider the cost of running this self-sustaining network against the potential revenue in motorbike sales. Consider also the cost of producing Harley Davidson leather jackets and associated apparel – a sellable product and a marketing tool.
Get in touch today to find out how could you invest in your marketing to make your brand and packaging work harder for you, for less.
Want to invest in your brand’s packaging? Contact us today for friendly and expert advice.
Amazon just can’t seem to get their packaging quite right, and it’s no wonder really, with over 480 million different products to pack and an average of over 608 million packages to ship each year . . .
Although a very active organisation in trying to improve their carbon foot print, the retail giant has come under fire in recent years for packing small items in needlessly large boxes, but now the tables have turned, they are in the spotlight in the run up to this Christmas for using too little packaging!
Amazon work with manufacturers to box products in Certified "Frustration-Free Packaging", which reduces the overall amount of packing material used. Amazon have claimed that their sustainable packaging initiatives have, to date, eliminated 181,000 tons of packaging material and 307 million shipping boxes, which is pretty remarkable.
However, Amazon’s packaging approach, seems to have caused quite a stir and they have come under fire on social media for not using enough or in some cases, any packaging at all. Christmas presents are not being delivered in the usual brown Amazon box, but instead with just a delivery note attached to the original manufacturers packaging. It has been reported that one customer was ‘absolutely fuming’ after the person who was meant to receive the item as a present, saw what it was upon delivery. She then went on to accuse the company of ‘ruining Christmas”. It seems this lady is not alone, as we see images of Amazon’s lack of packaging shared across social media.
On Amazon’s website they state that their certified Frustration-Free Packages are recyclable and come without excess packaging materials. The product inside is the same, and everything included in the Certified Frustration-Free Packaging is what would have been in the original, manufacturer's packaging.
The website also states that these packages are usually dispatched directly to the consumer, in the original packaging, and to keep the contents of the packaging a surprise, a gift option can be selected during the checkout.
We understand Amazon’s struggle, as will many product manufacturers and online retailers. If you need help to streamline your packaging, please get in touch with us. We will be happy to visit or call you for a full packaging consultation.
The Unboxing Experience
Packaging is becoming a lot more than just a means to keep your products safe during transit. Creating a lasting impression with the unboxing experience, is an important marketing tool and is becoming increasingly popular across many sectors.
The mobile phone market is a good example of this. They have really utilised the power of packaging, and over the years we have seen an increase in design complexity, as well as the overall quality and finish.
Why is the Unboxing Experience so important?
For ecommerce companies, the first physical point of contact you make with your customer is when the package arrives with them. Therefore, it makes perfect sense to give a good first impression of your brand or product, and a positive lasting impression, through well designed and well-presented packaging.
A co-founder of Innocent Smoothies commented at a business funding show that he believed Packaging is the most important aspect of marketing, particularly for a Fast-Moving Consumer Goods range. He has been quoted saying “I think realistically, for most FMCG products, the packaging is more important than the product. It is how you get noticed and create desire, inputting what you stand for”.
How does the Unboxing Experience Work?
In a nutshell, it’s all about adding perceived value to your product. When a customer receives their goods in packaging that gives a sense of quality, they feel its good value for money, it makes people happy and keen to tell their friends, often through social media.
A study by dotcom distribution revealed that 1 in 10 young adults will share a photo of an online order, if the packaging stood out to them, and you only have to look at YouTube to see the numerous videos showing personal unboxing experiences.
The same study by dotcom, proved that a customer is more likely to make repeat purchases from a provider they deem to have premium packaging.
How can I improve my packaging quality and design?
If you would like to improve your customer's unboxing experience, through quality product packaging and good quality printing, please get in touch with us.
We can guide you on the packaging materials and print process that most suits your individual requirements.
If you want to increase your products aesthetic value, well designed innovative packaging is key. Good retail display packaging will eliminate the need to package and repackage for retail use.
One of the market drivers for good display packaging are the cost benefits for retailers. The brand and product type should be easily identified by staff, which will reduce the time taken to sort, open and display products. Because this increases efficiency of labour it will positively improve the overall performance of the retail outlet. With a good print design, the display packaging will aid brand recognition and help to increase sales.
Brandon Consultants have recently done just that and aided by their packaging manufacture, launched a new packaging design for BirdsEye Inspirations range.
‘Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications.
Brandon’s work moves away from the rest of the frozen fish category, strengthens the brand and creates an iconic logotype icon reminiscent of restaurant signage to communicate the premium quality of the product’. (Packaging Europe).
Not only does innovatively printed packaging increase brand visibility and allow customers to locate products quickly, if coupled with high quality packaging it increases the in-store retail experience for consumers.
When a product is presented attractively, coupled with enhanced brand recognition, good display packaging facilitates the product selection, leading to impulsive purchasing.
We work with many marketing consultants to produce new and exciting packaging for manufacturers, get in touch today for a quotation.
Whether you are looking for your printed packaging in corrugated cardboard, folding box board or rigid covered boxes, you will find there is a huge variation of printing techniques available. Not only do you have to find the right material to print on, the volume is also a key factor in finding the right material and printing method for you.
Recent research suggests, one of the biggest challenges buyers face in sourcing packaging is the difficulty in identifying the most effective printing techniques to ask for when looking for a quotation, and this can slow the whole process down.
At Packaging Supplies, we offer printing methods such as flexographic, digital, litho laminating & screen printing, which is not unlike many other packaging suppliers and manufactures. However, if the correct printing techniques are not used on your packaging it can lead to unnecessary additional costs and quality issues.
How do Packaging Supplies over-come this?
Our well-informed sales team are adept at finding out consumer needs and requirements. We engage in consultation to enable us to advise packaging buyers on the most suitable printing technique that is available. Factors that drive which methods we advise, will have taken into consideration things like quantity, budget and the result the buyer is striving to achieve.
Depending on your needs and wishes, we can adapt our services to suit you. We have an external sales team that are well equipped to come to you and meet in person or an internal sales team that can handle your enquiry over email and/or telephone. We have a large range of portfolio images that we can send you as examples, which can speed up the consultation process on a tight deadline.
As a packaging company, we’ve grown with the needs of our customers over the last 35 years and adjusted to new printed packaging methods when appropriate.
To find out more or to get a quotation on your printed packaging, please get in touch.
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