As we know, packaging design is evolving, particularly within the retail and e-commerce sectors. In store your product needs to stand out. It should reflect your brand personality and what better way to do this than through the product packaging. Online retailers also now recognise the importance of good packaging design and are striving to create a striking first and a positive lasting impression with the unboxing experience. The result in both cases is an enhanced shopping experience for the consumer, which in turn drives product sales upwards.
With so many ways to print your product packaging, combined with a myriad of different substrates to choose from, we have delved into our archives and scoured the web for images of inspiring packaging designs that we think will be on trend for 2018
Driven through nostalgia, old fashioned and retro packaging connects to the shopper seeking the individuality that existed in times of less competition as opposed to the mass-produced market. A product that is hand crafted becomes more authentic and hence more exclusive. Well thought out product packaging like the below allows the shopper a refreshing feeling of integrity with their buying choices.
Product packaging made with textured materials will instantly add a touch of quality to the product. Heavier materials and textured finishes increase perceived quality, even before contact is made with the packaging contents. The sense of touch engages shoppers into a deeper connection with the product.
With so many choices to make, packaging which gives the consumer a clear and succinct message, will get the attention of shoppers looking to make quick decisions. With less noise and excessive information on the box, buying choices are made easier and the consumer knows exactly what they are purchasing.
Established brands that have already identified themselves within a culture and many have embraced the minimalistic look. These brands combine a logo with an elegant classy packaging design, which is simply enough to grab the required attention.
We have never lived in a more environmentally conscious time. Eco-friendly packaging made from sustainable and recycled sources are at the forefront of everyone’s minds, and this will only increase in importance throughout 2018.
Product packaging that depicts an environmentally friendly company will appeal to consumers. It provokes the feel-good factor and allows them to play a part in looking after our planet by purchasing from likeminded environmentally conscious sources.
Furthermore, product packaging that doubles up to provide the consumer an additional function, like this quirky pizza box we found online, is a clever way of making the packaging work harder and leave a longer lasting impression.
Bold & Colourful
In stark contrast to a lot of the packaging trends above, big bold and colourful packaging is making a come-back. This style of packaging design screams fun, individuality, creativeness and deliciousness. When a brand is prepared to shout loud and proud, this tells the customer that they are confident in their product. Clever use of colours throughout the packaging design, particularly in the food sector, can give a sense of the food inside and in turn increase the appetite appeal to the consumer.
Products are now judged by their packaging and the packaging design you decide upon will have an impact upon the end consumer.
Whatever packaging design you go for, it’s all about putting your individuality and personality onto the package to make sure you stand out from the crowd. The packaging of an online retailer must now reflect the consumer expectations of the same brand when bought in-store.
Whichever marketing strategy you decide to go with, get in touch for advice on the best packaging materials and styles to suit and enhance your chosen image. Packaging Supplies can produce product packaging in the form of printed sleeves, display boxes and retail ready packaging. With extensive printing methods to suit your print design and your budget.
Packaging is becoming a lot more than just a means to keep
your products safe during transit. Creating a lasting impression with the
unboxing experience, is an important marketing tool and is becoming increasingly
popular across many sectors.
The mobile phone market is a good example of this. They have
really utilised the power of packaging, and over the years we have seen an
increase in design complexity, as well as the overall quality and finish.
Why is the Unboxing
Experience so important?
For ecommerce companies, the first physical point of contact
you make with your customer is when the package arrives with them. Therefore, it makes perfect sense to give a
good first impression of your brand or product, and a positive lasting
impression, through well designed and well-presented packaging.
A co-founder of Innocent Smoothies commented at a business
funding show that he believed Packaging is the most important aspect of
marketing, particularly for a Fast-Moving Consumer Goods range. He has been quoted saying “I think realistically, for most FMCG products,
the packaging is more important than the product. It is how you get noticed and
create desire, inputting what you stand for”.
How does the Unboxing
In a nutshell, it’s all about adding perceived value to your
product. When a customer receives their
goods in packaging that gives a sense of quality, they feel its good value for
money, it makes people happy and keen to tell their friends, often through
A study by dotcom distribution revealed that 1 in 10 young
adults will share a photo of an online order, if the packaging stood out to
them, and you only have to look at YouTube to see the numerous videos showing
personal unboxing experiences.
The same study by dotcom, proved that a customer is more
likely to make repeat purchases from a provider they deem to have premium
How can I improve my
packaging quality and design?
If you would like to improve your customer's unboxing
experience, through quality product packaging and good quality printing, please
get in touch with us.
We can guide you on the packaging materials and print
process that most suits your individual requirements.
If you want to
increase your products aesthetic value, well designed innovative packaging is
key. Good retail display packaging will
eliminate the need to package and repackage for retail use.
One of the market
drivers for good display packaging are the cost benefits for retailers. The
brand and product type should be easily identified by staff, which will reduce
the time taken to sort, open and display products. Because this increases efficiency of labour
it will positively improve the overall performance of the retail outlet. With a good print design, the display
packaging will aid brand recognition and help to increase sales.
Consultants have recently done just that and aided by their packaging
manufacture, launched a new packaging design for BirdsEye Inspirations range.
‘Brandon’s design uses
mouth-watering images of food on the front of pack, inspired by the editorial
style of food photography currently seen in food and lifestyle
Brandon’s work moves away from
the rest of the frozen fish category, strengthens the brand and creates an
iconic logotype icon reminiscent of restaurant signage to communicate the
premium quality of the product’. (Packaging Europe).
Not only does innovatively
printed packaging increase brand visibility and allow customers to locate
products quickly, if coupled with high quality packaging it increases the
in-store retail experience for consumers.
When a product is presented
attractively, coupled with enhanced brand recognition, good display packaging
facilitates the product selection, leading to impulsive purchasing.
We work with many marketing consultants
to produce new and exciting packaging for manufacturers, get in touch today for
Whether you are looking for your printed
packaging in corrugated cardboard, folding box board or rigid covered boxes,
you will find there is a huge variation of printing techniques available. Not
only do you have to find the right material to print on, the volume is also a
key factor in finding the right material and printing method for you.
Recent research suggests, one of the
biggest challenges buyers face in sourcing packaging is the difficulty in identifying
the most effective printing techniques to ask for when looking for a quotation,
and this can slow the whole process down.
At Packaging Supplies, we offer printing
methods such as flexographic, digital, litho laminating & screen printing,
which is not unlike many other packaging suppliers and manufactures. However, if the correct printing techniques are
not used on your packaging it can lead to unnecessary additional costs and
How do Packaging Supplies over-come
Our well-informed sales team are
adept at finding out consumer needs and requirements. We engage in consultation to enable us to
advise packaging buyers on the most suitable printing technique that is
available. Factors that drive which
methods we advise, will have taken into consideration things like quantity, budget
and the result the buyer is striving to achieve.
Depending on your needs and wishes,
we can adapt our services to suit you. We have an external sales team that are
well equipped to come to you and meet in person or an internal sales team that can
handle your enquiry over email and/or telephone. We have a large range of portfolio images that
we can send you as examples, which can speed up the consultation process on a
As a packaging company, we’ve grown
with the needs of our customers over the last 35 years and adjusted to new
printed packaging methods when appropriate.
To find out more or to get a quotation
on your printed packaging, please get in touch.
If you are looking for high end, presentation boxes or
bespoke boxes, but don’t have the volume or budget for a premium box such as a rigid
paper covered box, we offer some great alternatives that will make your
products stand out and give the look and feel of quality packaging.
Folding cartons can be manufacture with all manner of design
features and the printing options offer even further choice, for all budgets:
Digitally printed folding boxes – great for multiple print
variations or smaller runs, we can produce exceptional quality from our digital
printers and apply gloss or matt finishes.
The shorter lead times for digitally printed boxes also add to this
being a very attractive option.
Litho laminated folding boxes – superior quality and clarity
for intricate print design, options include gold or silver foiling, embossing
or debossing, gloss or matt finishes.
Litho laminated boxes are suited more to higher runs, this keeps the
unit costs down which off-set the tooling costs, and you won’t be disappointed
with the end result.
All folding carton boxes, whatever the design will be
supplied flat which saves on storage. They
can be easily ‘made up’ with a few simple folds of the board.
Variation in Design - Ideas
Depending on the overall design and function of the box, we
can offer variations to the design to make your life easier and speed up your
processes. For example, with a
self-locking box and lid, we can supply completely unglued for you to fold and
lock into place or we can supply these with a glued side wall option, meaning that
only two ends need making up and the whole process is much less time consuming.
To find out more or to get a quotation, just get in touch.
A London advertising agency asked us to produce a couple of
promotional cartons for Ferrari’s 70th Anniversary celebrations.
Ferrari were looking for a chip carton to hold
some polenta chips and also mini burger box to take
These cartons were digitally printed to the highest standard on a 500micron folding box board.
We can supply folding display cartons in both standard and
food grade materials and we are BRC
certified for the storage of food & non-food grade packaging. In this
case the cartons were to be lined with grease proof paper, which we can also
provide in plain or printed with the clients
This job was produced to a very
tight deadline with dates that could
not be moved due to the cartons being required
at a specific event. In many cases advertising agencies work with short lead times
for their projects. In these cases we will always do everything in our
power to meet these deadlines, delivering your boxes on time, every time.
We had the artwork guidelines and the Ferrari logo’s sent to
us and for a small additional fee we created a
number of artwork and colour variations
for Ferrari to choose from.
Within 7 days these promotional printed cartons were designed, die cut, printed, hand glued and
delivered in time for the event. All thanks to the expert knowledge and
flexibility of our digital manufacturing unit.
Last year in late January an agency for Walker’s crisps got
in touch with us to produce a quantity of promotional boxes for their
valentines’ day give away competition.
This project was very time sensitive, we had a short time
frame in which to design the box and manufacture it and of course we had to
make sure the deadline wasn’t exceed so that we could get the boxes delivered ahead
of valentine’s day.
From concept to delivery, this job took under 2 weeks in
total. During this time we carried out a
consultation, sampling, colour swatches and artwork changes and of course the
finished product delivered.
The final design was a huge red flat folding box board box
made to look like a box of chocolates, inside we made dividers to hold in place
and display 16 packets of specially named bags of crisps. Perfect for those of us who are not
Due to our flexible approach to bespoke products we were
able to select the right type of packaging and printing methods to ensure the
deadline was met.
There are so many options open to you for bespoke packaging,
we can help guide you to the right material and methods, all to suit your
individual project and budget.
Get in touch for a quotation
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