For any e-commerce company, one of the few
direct points of contact with the customer is through the outer shipping
packaging. In recent times where consumers have various platforms to review and
discuss every aspect of your service, the reinforcing of your brand through
packaging has never been more important. It still seems to be a marketing tool
that is under utilized.
The rise of e-commerce packaging is all down
to the protection of the product that the consumer purchases. The customer is
king, thus getting the product they ordered to them in perfect condition is
essential. Like everything else e-commerce has evolved, seeing the increase of
the brand experience going past the relying on the product but the
incorporating of the whole experience.
In a basic sense, through the selection of the right shipping and
packaging materials based around the idea of protection and presenting your
When customers are in a shop there are so
many points of which touch point can be used to reinforce your brand, take
Abercrombie for example using the fragrance within the shop .While it may be
nauseating to some it is done for a reason. The only touch point an e-commerce
merchant has an access to is through packaging, so you have to get it right and
stand out from your competition.
is creating this branded experience so important?
Of course some packaging companies are
going to encourage you to go bespoke when it comes to purchasing packaging,
which can Increasing the cost with artwork, tooling and print stereo charges is
there a benefit to these additional costs?
Branding has the purpose of customers
returning time and time again, but also helping to market potential new
customers. A recent study in America undertaken by Dotcom distribution revealed
that 52 percent of customers are more
likely to make a repeat purchase from a company that have premium packaging.
The same study, by Dotcom discovered that
nearly 4 in 10 customers would discuss and share their experience if they deem
the packaging to be unique.
can you’re packaging be unique?
Box: The most important point for online
retailers is the shipping box, in the packaging world it is called an outer
shipper. White or brown corrugated cardboard boxes, have dominated the material
selection due to being sturdy, cost effective and getting the job done. Boxes
can be made around your product and can have particular branding and features
Tissue paper: Having your products
individually wrapped, gives an air of secrecy to your product, companies
looking to impress can use printed tissue.
Void fill: Tradition void fill can be
Kraft paper, foam insets, bubble wrap and air pillow. Bubble wrap has it
purpose but cannot give a desired effect. In recent time, crinkled paper and
colored Kraft paper have become popular.
Stickers: This is a cheap way, if you are
using plain tissue a sticker used to seal wrappers together can reinforce
branding. It also can be used as a cheaper option to getting your outer box
Tape: Unless you box is a self-sealing
like a postal box. You will need tape to seal it up, why not reinforce seal it
and reinforce it with branded tape. The purpose of this isn’t purely just
atheistic; it acts as a tamper proof seal.
New to stock: Cellophane bags for protecting or displaying a range of items such as T-shirts and other smaller garments as well as artwork & greeting cards.
Made from strong, clear CPP (Cast polypropylene) material.
More sizes due to stock soon! Contact Packaging Supplies for other sizes or customized bags.
Twistlock Book wraps are the perfect way to protect books for
mailing. The design of the book wrap
means that no additional outer packaging is required.
Book Wraps are an incredibly versatile
corrugated cardboard wrap that will take various combinations and sizes of book
Books can be packed quickly and sealed securely
with the peel and seal strip. Book wraps
are the easiest way for mail order book companies or individuals to package and
protect books for mailing.
We stock 2 sizes of book wrap at Packaging
Supplies which can be ordered from our Online Shop. We can also produce
bespoke sizes of book wrap and have them produced with your company logo.
Please contact us at Packaging
Supplies for further
information on printing, bespoke sizes or discounts on large volumes.
Over the last few weeks we have talked about the tapes available
to buy from Packaging Supplies, so this week we will take a look at the tape machines and
dispensers that are
also available online.
Tape machines and dispensers will make the application of taping
more efficient. Depending on the type of tape you are using or the
application you may want to use one of the following:
Hand Held Tape
Gun – Hand held tape
guns are great for quick and efficient sealing of cardboard boxes and other
parcels. They are used with vinyl or
polypropylene tape and can be purchased for use with either a 2” or 3” width
Case Sealer – The
semi-automatic case sealer is for using with machine applied tape. It
will seal the top and the bottom of uniformed sized boxes simultaneously,
speeding up your packing process.
Tape Dispenser – Floor
marking tape dispensers will allow you to clearly mark out walkways or areas of
storage within a warehouse environment. Using a floor marking tape
dispenser will mean areas can be marked out using straight lines quickly and
with minimum effort.
Tape Dispenser – A
tape dispenser specifically designed to use with Bonus tape. The silent
bonus tape dispenser will reduce noise during dispensing. In addition the
tape tension can be increased on release by the adjustable brake.
All of the above can be purchased through our online shop, however
many more items are available by contacting Packaging Supplies Ltd.
Custom made printed tapes, with a company logo are a very popular choice for many business. Parcels arriving with your company logo on is a great tool to promote and re-enforce your company brand and an inexpensive way to get your company name and logo onto your packaging. Tapes can be printed with up to 3 colours on a white or clear background. Printed tapes can be produced with Vinyl, Acrylic, Hot Melt or Solvent.
If you are looking for a bespoke printed tape with your own wording or company logo, please contact Packaging Supplies for prices based on your own design. Alternatively you will find standard popular printed tapes in our online shop.
Packaging Supplies stock a huge range of different types of general packing and warehouse tape which is listed below, to find out more information or to buy these tapes, just click on the links.
Machine Applied Tape
Double Sided Tape
You can buy a variety of tapes from Packaging Supplies through our
online shop, here is a little about our most popular packing / warehouse tapes.
Both vinyl and polypropylene tapes are ideal
for sealing boxes and packages for storage or transportation.
Vinyl (PVC) tape is superior in tack and
strength to polypropylene tape. The vinyl tape also has the benefit of
releasing quietly from the roll. Even though vinyl tape is strong it has
the ability to be ripped easily by hand from the roll to the desired
length. This makes it suitable for using with or without a hand held tape
dispenser. Vinyl tape has a long lasting adhesion and can be used on all
types of paper or cardboard surfaces.
Tape is a great budget
alternative to vinyl. It is also a strong and efficient packing tape,
although noisier when releasing from the roll. Polypropylene tape is also
better used with a hand held tape dispenser which will cut the tape more
efficiently than by hand.
Packaging Supplies also stock a low noise polypropylene
tape. This tape releases with low noise properties similar to vinyl tape
but is lower in cost. It effectively seals most items securely for
If you are looking for a specific brand of tape, do get in touch with us for a quotation.
We are going to give you a quick run-down on the stapling products available to buy through our online shop.
Hand Held Stapling Pliers – Heavy robust Stapling Pliers, ideal for general warehouse or office use. These Hand held stapling pliers are used for stapling in excess of 20 sheets of paper, thicker card, corrugated boxes and even some plastics.
Hand Tackers – Also known as Staple Guns are used for case lining, labelling or display work. The staple gun is a fast and efficient tool used to drive staples through hard objects such as wood and plastics.
Staple Removers – Our staple remover will remove most staples easily from cardboard, wood or furniture.
Manual Carton Top Staplers – A Manual carton top stapler is a hand held stapler used for carton assembly and closing. The staple depth can be adjusted to avoid damage to the packed items.
Pneumatic Carton Top Staplers – A pneumatic carton top stapler will effortlessly staple cartons with speed and efficiency.
Foot Treadle Operated Carton Bottom Stapler – This carton bottom stapler is a robust and durable stapler for stapling the bases of cartons and cardboard boxes before packing.
For more information on any of our products, please contact Packaging Supplies.
Heat Sealers are a popular method for sealing all thicknesses of polythene bag or layflat tubing.
Packaging Supplies have a range of heat sealers
available to buy in our online shop. The heat sealers come with
or without an integral cutter. Using a
heat sealer with an integral cutter will easily create individually sized bags
for packing differently sized products and they are particularly useful for
cutting and sealing layflat tubing.
Packaging Supplies stock a range of popular heat sealers from your
economy impulse heat sealer right though to a heavy duty industrial sealer
which is capable of sealing polythene up to 800 gauge. Heavy duty heat
sealers would be used when there is a requirement for regular daily use.
Alternatively a hand held crimp sealer may be more suitable for
lighter usage, these can also be purchased online here.
If you are unsure of the right heat sealing product to choose or
require a sealer that is not listed in our online shop, please contact Packaging Supplies for further information and prices.
Supplies stock a fairly modest selection of Stretch Wrap online which includes
a range of sizes and grades of Hand Applied Stretch Wrap, Machine Applied
Stretch Wrap and Mini Stretch Film.
Stretch wrap, also known as Pallet Wrap or Stretch Film, is used
to tightly hold together and secure your loads for transportation.
The pallet wrap will give protection against dust and dirt with a
degree of moisture protection and can also help to increase tamper resistance.
We stock and supply pallet wrap in both clear and black film.
addition to the film itself you can also purchase pallet wrapping tools and
dispensers from Packaging Supplies, either via the online shop or by contacting
Mini stretch film is suitable for bundling and securing all kinds of items and
is particularly effective for your smaller consignments. You can buy both the Mini Stretch wrap
dispensing handles plus the refill film packs in our online shop.
we stock just a selection of the most popular products online, there are many
other options of Stretch Wrap / Pallet Wrap and tools available. If you can’t find what you are looking for
online, please contact Packaging Supplies for more information. Trade prices are available if purchasing by
There are lots of
versatile packaging options for protecting your goods in storage or transit,
this week we look at those items that are commonly used as a voidfill.
Loosefill is great
for protecting irregular shaped objects.
The loosefill can be poured around your boxed items and will cushion and
protect against and bumps to the outside packaging. Loosefill will also help to absorb impact
damage from dropping or juddering by holding your product firmly in place.
PaperNuts are a quality
void fill paper that like the loosefill will minimise damage from shock,
vibration and goods migrating within the box.
PaperNuts unique shape means that they interlock with each other to provide
better shock absorption, effective cushioning and protection of the contents of
Tardis Void Fill
Paper is a strong superior void fill paper that offers 50% more void fill than
flat or smooth paper. It is dispensed
through the Tardis Paper Ring Dispenser which can also be purchased at a low
price through our Online shop.
As well as being 100%
recyclable and biodegradable the Tardis Paper is low cost, simple and easy to
Other items available in our Protective Packaging section
are: Pallet Covers loose boxed, Pallet Covers on the Roll, Pallet Top Sheets, Centre Folded Polythene Sheets, Kraft
Paper, Tissue Paper, Corrugated Paper Rolls, Bubble Rolls, and Bubble Bags
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