News - Projects

Kellogg’s Joyböl packaging

by Admin

We produced this study corrugated pack, designed to be used as a sales tool, to promote Kellogg’s new Joyböl range of smoothie bowls.

With the “deskfasting” habit already representing 12% of breakfast occasions and the target audience of urban millennials set to be worth 75% of all packaged food by 2025, Kellogg is on the right track to take advantage of both the trend and the long-term predicted behaviours of busy on the go consumers.

The bold and eye-catching colours used in the branding of the Joyböl were screen printed both inside and out, onto this made to measure, corrugated box and divider set to produce a good quality yet visually appealing pack.

So why was Screen Printing the perfect partner for this job?

Our client was looking for a relatively low production run to trial, but they didn’t want to compromise on the print quality, it was important to reflect the brands vibrant colour scheme through its packaging.  Because silk screen printing is a slower production process to say litho printing, it was a more efficient process to use than some of the other methods at our disposal and therefore offered the best price to achieve the desired quality.  A box like this can also be digitally printed for excellent results but on this occasion, the blank size was too large for that to be an option.

As you can see from the image, silk screen printing was the perfect partner for producing the high- quality imagery and accurate colours required for this particular job. Did you know you can also silk screen print 4 colours process with or without specials?

Packaging Tip;

For the best finish when screen printing onto corrugated, a clay coated board will be used, this will allow for a smoother more even surface to print to. Our team can guide you to the correct combinations of material and print.

Custom cardboard fitting perfect for E-commerce beer boxes and retail packaging

by Lisa

The Brief: Our customer wanted a single solution to enable them to send out all of their beverages, with zero breakages.  We were asked to come up with a design solution for a fitting that could securely hold several beer bottles, of differing sizes, or cans in place.  This fitting, along with an outer shipping box had to withstand being sent via courier network and effectively protect all of the contents. 

The end goals would enable the company to grow their online presence with great customer reviews, whilst finding a solution that was also cost-effective.  

The Twist: This one fitting needed to hold different sizes of bottles or cans, holding in place each one, regardless of its size. 

The Solution: Our design team came up with a concept, whereby part of the fitting can be folded over and used for smaller bottles or left standing for larger ones.  This one cardboard fitting can hold 330ml, 500ml or 600ml bottles or cans.   

The fitting itself is supplied flat, for ease of storage and then made up just before use.  The cardboard fitting folds into itself to make a sturdy platform structure, ready for bottles or cans to be inserted into the pre-cut apertures. 

The Boxes: We also supply a range of custom sized double walled cardboard boxes specifically for these fittings.  The boxes can be branded or supplied plain.  The shipping boxes can hold a different number of fittings so that individual orders can be fulfilled.  Either 1 fitting of 6 bottles, 2 fittings of 12 bottles or 4 fittings with a total of 24 bottles.  

This innovative design is great for wholesalers, niche breweries and any online business selling drinks. All of our cardboard boxes are also supplied flat to save on storage. 

The Result: Our customer now gets better protection for their goods.  Minimal breakages mean reduced costs and more importantly happy customers.  With happy customers the business is now able to grow their online presence via positive customer reviews. 

Get in touch: Whatever packaging challenge you are facing, why not get in touch with Packaging Supplies.  Just send us your brief and we’ll do the rest.  We have a knowledgeable design team and a speedy sampling service to ensure you get the packaging your products need. 



Digital Printing opens door to custom and personalised packaging, brands reaping the rewards.

by Adam

Companies that are seeking the same success as Coke cola and Nutella; The desire of creating the must have Christmas Products.

The sky is the limit with digital printing; brands are utilizing it for marketing campaigns based around personalized packaging. This once deemed near impossible feature is now a genuine possibility, “that’s value creation, and it’s all unlocked via digital printing technology” Said Dion Weisler, chief executive of HP Inc., the personal computer and printing company.

Digital printing was first developed in the 90s; it is only very recently it has become economically viable due to the improvements on price and quality. Recent campaigns are hoping to tap into the success that Coca Cola experienced in 2011 using HP Printers.

This has recently been seen by Mondelez , the maker of Oreos. Their most recent personalized packaging can be seen in the picture at the top of the page. This achieved a huge success on their web site, “Once people arrived at the Oreo website, the purchase conversion was three times higher than the industry average”. The project is now running in China.

 It is China were campaigns like this have really exploded, with 25% of Chinese Consumers saying they are willing to pay more for personalised packaging. The Custom and personalised packaging market is a prime example of new techniques that are being used to engage with the customer.

At the moment, consumers are willing to pay more for their personalised products. However, the more of this type of product that are seen in the market place the less special they become.


Among the most effective users has been Kraft Heinz. The cream of tomato soup costs 50p in a UK Shop, but customers are happy to pay between £2 to £3 to get a Get well soon version.


To find out more about Digital printing and see what options are available to your brand? Speak to one of our friendly team today on 01491 83400 or contact us now

PS Print Shop | Custom Boxes | Custom Packaging | Packaging Supplies blog

by Adam

Flexographic printing: 

Flexo (Flexography) the content for the print is placed on a plate made out of rubber, in the packaging industry this is referred to as a print stereo.  The stereo is ink and subsequently transferred to the printing surface. This process can be used to print on paper as well as plastic, metals, cellophane and other materials.

This versatile and adaptable printing technology is ideal for large-scale reproduction of images or text onto corrugated boxes. Flexo is an ideal cost effective alternative to more expensive lithographic and gravure printing.


What our expertise includes:

·      Producing in food grade environments (BRC IOP)

·      Help with artwork, origination and high quality print knowledge to help make sure the correct print option is selected for your specific requests

·      HD Flexo

·      8 Colours on a UV Printing offset press 

Lithographic printin:

Litho printing (lithography) is a match made in heaven for high quality volume printing. The image is made of a polymer coating and applied to an aluminum plate. This style of print is beneficial when fine detail is required, hence popular with product with fine details. Or those products that are to gain more attention on the shelves, also providing point of sale displays

What our expertise includes:

·      35 years of experience, selecting the right material if it be corrugated or carton board

·      Point of sale displays, printed sleeves and all other folding box boards

·      Assistance in artwork design and packaging layout

·      Our team is your team

·      Mock up samples where required 

Digital Printing:

In the past this has been the most expensive form of printing. However with technology and machines advancing it is giving screen-printing a run for its money. Due to no stereo costs it is becoming increasingly popular for short run or one of products.

Due to no start up cost and being very quick and effect printing process, the real advantages can be seen in the speeds of which goods can be put to the market. Which is why marketing companies are reaping the rewards of this style of printing.

You only have to look at the success of Coca Cola, Marmite & Nuttella; personalized labeling campaigns. Custom packaging, like this has been made possible by digital printing. A campaign like this is possible now for small company’s, not just multinational cooperation’s


What our expertise includes:

·      Printing using four colour process colours (CMYK)

·      Mock up work for point of sale displays (POS)

·      Maybe you want to choose another print option above, digital print can help you have a fully printed mock up to show investors or partners.

·      Get it right the first time with digital print.


Please enquiry online now or speak to one of our well trained & Friendly staff now on 01491 834000

The Corrugated Box Industry is helping to drive the carbon footprint lower for retailers

by Adam

According to the Confederation of paper industries (CPI), the environmental impact of food waste is 10 times as significant as packaging and well designed packaging is the best possible means to minimize the possibility of food getting spoilt or damaged. 

On top of this it is imperative to select an experienced packaging supplier. Through our expertise and experience with a wide range of industries, we can advise on packaging that will help maximize safe storage and reduce transport costs. As consumers push for sustainable business practices to be at the forefront, the service, advice and knowledge that we offer is welcomed with open arms.


Finally the corrugated industry is constantly developing with the aid of new technology to reduce its own impact on the environment. This is shown by the gradual reduction in average board weights over the last 10 years.


Average corrugated board weights at the start of 2015 was 464gsm, a reduction of 12% compared to 2005

There is more to just thinking inside the box, our knowledge is hard earned. Let us pass it on; our reps are specially trained in all aspects, logistics, transport and individual packaging requirements. Don’t hesitate to arrange for one of our representatives to evaluate your operation and requirements.

Quality Packaging; driving customer engagement by creating a packaging experience

by Adam

Drive engagement with quality packaging

Packaging is often an afterthought; it is viewed as something that is only necessary to deliver an item. It really makes a difference when the packaging is a pleasure to open. It can really create a lasting impression.

It is this impression that drives the feeling you have towards the item within the package. This is why we are seeing companies that are requiring us to create a packaging experience on their behalf.

Value adding unpacking experience

The rise of e-commerce has created a new marketing channel that is under-utilized by most companies. Don’t fall into this bracket.

When a product is brought online there are very few touching points that you have with the customer to make a lasting impression. The touching points are much easier to perform face to face which can make the difference to you standing out from your competitors.

Many companies cut corners and cost on packaging, what is an important point is that if you are an e-commerce company the packaging is the next most important item behind the product. This is the chance to really make an impression and enforce your brand.

Repeat business survey  

A recent study by Dotcom distribution has shown that a customer is more likely to make repeat purchases from a provider they deem to have premium packaging.

This same study also revealed that one in ten young adults would share a photo of an online order if the packaging stood out to them.

It is this exposure that brands can gain that is so valuable.

All companies strive to create engagement and discussion with their customers.

How to make your company Unique

·       Print on the inside on the box, shows a much greater attention to detail.

·       Stickers and Labels: Print is not always necessary, stickers or labels can be a cost effective solution.

·       Tape: Printed tape can be used; this will reinforce your brand and at the same time provide tamper protection.

·       Promotional Products: Companies are putting vouchers or sweets with the purchased item.

·       Re-sealable Packaging: Packaging that makes it easy for the customer to return an item if it is the wrong size or is not what was required. This can be a viewed as a very positive and easy option for the customer.

Contact us at Packaging Supplies to talk about how to improve your packaging





World Book day at Packaging Supplies Ltd (Wallingford)

by Adam

World Book day at Packaging Supplies Ltd (Wallingford)



A bit of fun in the office for world book day

Our favourite book has to be the FEFCO box Style guide, which we use throughout the sales team.

Meaning our favourite character has to be Mr Corrugated?

How did we do?

The Perfect Package: Feet on the ground and the World Wide Web

by Adam

We understand how important our customers are to us, but most importantly how those customers vary massively from company to company or person-to-person. This provides us with a challenge of creating a service that is flexible and accessible for all clients’ requirements.


External sales force (our feet on the ground)


There is nothing new here within the packaging industries, to have an external sales team used to be common practice. These days, with a lot of the online packaging companies, they rely solely on their online shops, and their internet traffic for their sales. We at Packaging Supplies encourage and train our external and internal sales team to forge long-term relationships with our customers. Striving to asses and advise on specific customer requirements.  Driving a successful and long-term partnership which when developed correctly would be very hard to break.


Shaking It up


Packaging sales representatives can be very hard to come by which is why we take a different approach with training and finding our sales team. We prefer to find employees with little or no packaging experience. We see it as a clean slate to train and educate in our way of doing things. We have two simple objectives,


1)   You share our views of the level of customer service and professionalism that is required

2)   Your have a hunger to learn and be a key player in your field


This investment in youth, partnered with the wise owls we have with bags of experience, is at the fore-front of what we are striving to achieve as a company.


Online Service (Our feet on the web)


We are more than aware we are part of a new digital world and times are changing. The way we offer our services must develop along with these changes. In some cases the way customers shop can be at the click of a button.

Some of our customers like it to be simple and order online which is why we have integrated our online shop for all our stock packaging and utilities.

This service is backed up with our reliable distribution network via our own fleet of vehicles or our courier service. This can all be provided on a next day delivery basis. All orders over £50 are inclusive of delivery charge!


The Future


We don’t plan to stop here, improving our level of service is always under development. The next stage is for customers to be able to view their order history and make it easy for them to place repeat orders, having access to all there information through a secure log on facility.  

How involved we are? This is for you to decide.  Our web site is there for your one click orders, or our sales team can be there to assist you every step of the way.

To find our more please don't hesitate to contact us

Hamburg, Germany is try to lead the way to help better shape the future of our environment

by Adam

The city has become the first in the world to ban single-use coffee pods and other disposable products from all government run buildings to help control environmental waste.

It is the capsules used in single use coffee pods that are particularly hard to recycle as they are made from a mixture of plastic and aluminum. It is 6 grams of coffee in 3 grams of packaging. 

There is a statement being circulated, that if you line up the pods produced from the market leader there would be enough to circle the globe12 times.

Where it all started?

Ever since 2013, Nestle who own Nespresso have had a patent revoked related to their low cost pixie brewer range.  Since this time, even though their machines have had 1,500 patents in existence, they haven’t been able to stem the flow of less expensive copycat capsules. 

Last year, more than £112m worth of coffee pods were sold in the UK, up by a third on 2014 according to the ‘Grocer’. This trend is predicted to grow even further, trebling by 2020. At which point the coffee pod will overtake the traditional tea bag.


Consumer opinion.

According to a survey undertaken by the ‘Grocer’, around 10 per cent of Britons polled believe the pods to be extremely bad for the environment. However, 22 percent of those asked said they owned a machine.


Will other cities follow suit?

This is an example of a city government taking the first step. If more cities across Europe follow this example it could lead to more pressure being placed on the industry? Or will customer convenience override the environmental effects?

Successful business’s and brands understand the importance of seeing packaging as a key attribute to their products

by Adam

Why is it so important? Richard Reed the co-founder of the Innocent believes it is the most important aspect of marketing a Fast Moving Consumer goods range (FMCG)

Speaking at the business funding show he went on to say, “I think realistically for most FMCG products the packaging is more important than the product” Stated reed. “It is how you get noticed and create desire, and input what it is that you stand for”.

Reed highlights the importance of brands getting the packaging 100% right before investing in any marketing.

As a company we much prefer to be included the whole way through the design process, clients can tap into our constructional and design knowledge.


Reed see’s Innocent’s first attempt in entering the orange juice market is the most compelling example of this.


Innocent’s first attempt resulted in failure with the supermarkets, due to them only achieving sales of £4m. As a result of this the supermarkets delisted them. However, when they tried for the second time they had achieved a turnover of £80m in the second year.

 Over the two attempts the product itself did not change, nor the price or the brand. What changed was the packaging, putting the product into a plastic bottle and calling it a ‘carafe’.

 The changes in Revenue are staggering. Reed believed that the consumer did not know the products existed at their first attempt as it looked the same as all there competition.

 This case study example really shows the importance of getting the packaging right and creating the right looks in your market for your products.


Where do you stop with packaging? Is seasonal packaging necessary?


Keeping the trend on the importance of packaging for the FMCG, should this be developed further, changing seasonally to align with the important yearly holidays?

65% feel holiday candy should have seasonal packaging (NCA 2015), this stat alone shows there is customer expectation involved in this decision.  

The problems that arise with providing this service when you get it wrong it can be very costly. Having to offer price reductions to get rid of left over seasonal candy can affect profit margins. A lot of consumers look out for price-reduced candy for the obvious price advantages.

Hershey’s in America came up with a simple solution to extend the shelf life of their seasonal products over Halloween. They used autumn themes and colours instead of using ghosts and witches. Could this cause confusion?

It seems to us, seasonal packaging does work, but you have to handle it with care, it speak volumes if the largest brands in the market place are very selective with how they go about their seasonal branding and packaging.

We have been acquiring expertise in packaging solutions for 35 years, feel free to tap into our hard earned knowledge! Contact us now

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We are certified by BRC Global Standards for the storage of food & non-food grade packaging; the storage of stationery items destined for restaurant groups and the contract packing of singular factored ambient-stable food sachets into retail/wholesaler packs.

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