We produced this study corrugated pack, designed to be used
as a sales tool, to promote Kellogg’s new Joyböl range of smoothie bowls.
With the “deskfasting” habit already representing 12% of
breakfast occasions and the target audience of urban millennials set to be
worth 75% of all packaged food by 2025, Kellogg is on the right track to take
advantage of both the trend and the long-term predicted behaviours of busy on
the go consumers.
The bold and eye-catching colours used in the branding of
the Joyböl were screen printed both inside
and out, onto this made to measure, corrugated box and divider set to produce a
good quality yet visually appealing pack.
So why was Screen Printing the perfect partner for this job?
Our client was looking for a relatively low production run
to trial, but they didn’t want to compromise on the print quality, it was
important to reflect the brands vibrant colour scheme through its
packaging. Because silk screen printing
is a slower production process to say litho printing, it was a more efficient
process to use than some of the other methods at our disposal and therefore
offered the best price to achieve the desired quality. A box like this can also be digitally printed
for excellent results but on this occasion, the blank size was too large for
that to be an option.
As you can see from the image, silk screen
printing was the perfect partner for producing the high- quality imagery and
accurate colours required for this particular job. Did you know you can also
silk screen print 4 colours process with or without specials?
For the best finish when screen printing onto
corrugated, a clay coated board will be used, this will allow for a smoother
more even surface to print to. Our team can guide you to the correct
combinations of material and print.
The Brief: Our customer wanted a single solution to enable them to send out all of their beverages, with zero breakages. We were asked to come up with a design solution for a fitting that could securely hold several beer bottles, of differing sizes, or cans in place. This fitting, along with an outer shipping box had to withstand being sent via courier network and effectively protect all of the contents.
The end goals would enable the company to grow their online presence with great customer reviews, whilst finding a solution that was also cost-effective.
The Twist: This one fitting needed to hold different sizes of bottles or cans, holding in place each one, regardless of its size.
The Solution: Our design team came up with a concept, whereby part of the fitting can be folded over and used for smaller bottles or left standing for larger ones. This one cardboard fitting can hold 330ml, 500ml or 600ml bottles or cans.
The fitting itself is supplied flat, for ease of storage and then made up just before use. The cardboard fitting folds into itself to make a sturdy platform structure, ready for bottles or cans to be inserted into the pre-cut apertures.
The Boxes: We also supply a range of custom sized double walled cardboard boxes specifically for these fittings. The boxes can be branded or supplied plain. The shipping boxes can hold a different number of fittings so that individual orders can be fulfilled. Either 1 fitting of 6 bottles, 2 fittings of 12 bottles or 4 fittings with a total of 24 bottles.
This innovative design is great for wholesalers, niche breweries and any online business selling drinks. All of our cardboard boxes are also supplied flat to save on storage.
The Result: Our customer now gets better protection for their goods. Minimal breakages mean reduced costs and more importantly happy customers. With happy customers the business is now able to grow their online presence via positive customer reviews.
Get in touch: Whatever packaging challenge you are facing, why not get in touch with Packaging Supplies. Just send us your brief and we’ll do the rest. We have a knowledgeable design team and a speedy sampling service to ensure you get the packaging your products need.
Companies that are seeking the same success
as Coke cola and Nutella; The desire of creating the must have Christmas
The sky is the limit with digital printing;
brands are utilizing it for marketing campaigns based around personalized
packaging. This once deemed near impossible feature is now a genuine
possibility, “that’s value creation, and it’s all unlocked via digital printing
technology” Said Dion Weisler, chief executive of HP Inc., the personal computer
and printing company.
Digital printing was first developed in the
90s; it is only very recently it has become economically viable due to the improvements
on price and quality. Recent campaigns are hoping to tap into the success that
Coca Cola experienced in 2011 using HP Printers.
This has recently been seen by Mondelez ,
the maker of Oreos. Their most recent personalized packaging can be seen in the
picture at the top of the page. This achieved a huge success on their web site,
“Once people arrived at the Oreo website, the purchase conversion was three
times higher than the industry average”. The project is now running in China.
It is China were campaigns like this have
really exploded, with 25% of Chinese Consumers saying they are willing to pay
more for personalised packaging. The Custom and personalised packaging market
is a prime example of new techniques that are being used to engage with the
At the moment, consumers are willing to pay
more for their personalised products. However, the more of this type of product
that are seen in the market place the less special they become.
Among the most effective users has been
Kraft Heinz. The cream of tomato soup costs 50p in a UK Shop, but customers are
happy to pay between £2 to £3 to get a Get well soon version.
To find out more about Digital printing and
see what options are available to your brand? Speak to one of our friendly team
today on 01491 83400 or contact us now
Flexo (Flexography) the content for the
print is placed on a plate made out of rubber, in the packaging industry this
is referred to as a print stereo. The
stereo is ink and subsequently transferred to the printing surface. This
process can be used to print on paper as well as plastic, metals, cellophane
and other materials.
This versatile and adaptable printing
technology is ideal for large-scale reproduction of images or text onto
corrugated boxes. Flexo is an ideal cost effective alternative to more
expensive lithographic and gravure printing.
What our expertise includes:
Producing in food grade
environments (BRC IOP)
Help with artwork, origination
and high quality print knowledge to help make sure the correct print option is
selected for your specific requests
8 Colours on a UV Printing
Litho printing (lithography) is a match
made in heaven for high quality volume printing. The image is made of a polymer
coating and applied to an aluminum plate. This style of print is beneficial
when fine detail is required, hence popular with product with fine details. Or
those products that are to gain more attention on the shelves, also providing
point of sale displays
What our expertise includes:
35 years of experience,
selecting the right material if it be corrugated or carton board
Point of sale displays, printed
sleeves and all other folding box boards
Assistance in artwork design
and packaging layout
Our team is your team
Mock up samples where required
In the past this has been the most
expensive form of printing. However with technology and machines advancing it
is giving screen-printing a run for its money. Due to no stereo costs it is becoming
increasingly popular for short run or one of products.
Due to no start up cost and being very quick
and effect printing process, the real advantages can be seen in the speeds of
which goods can be put to the market. Which is why marketing companies are
reaping the rewards of this style of printing.
You only have to look at the success of
Coca Cola, Marmite & Nuttella; personalized labeling campaigns. Custom
packaging, like this has been made possible by digital printing. A campaign like
this is possible now for small company’s, not just multinational cooperation’s
What our expertise includes:
Printing using four colour
process colours (CMYK)
Mock up work for point of sale
Maybe you want to choose
another print option above, digital print can help you have a fully printed mock
up to show investors or partners.
Get it right the first time
with digital print.
Please enquiry online now or speak to one of our well trained & Friendly staff now on 01491 834000
According to the Confederation of paper
industries (CPI), the environmental impact of food waste is 10 times as
significant as packaging and well designed packaging is the best possible means
to minimize the possibility of food getting spoilt or damaged.
On top of this it is imperative to select an
experienced packaging supplier. Through our expertise and experience with a
wide range of industries, we can advise on packaging that will help maximize safe
storage and reduce transport costs. As consumers push for sustainable business
practices to be at the forefront, the service, advice and knowledge that we offer
is welcomed with open arms.
Finally the corrugated industry is
constantly developing with the aid of new technology to reduce its own impact
on the environment. This is shown by the gradual reduction in average board
weights over the last 10 years.
Average corrugated board weights at the
start of 2015 was 464gsm, a reduction of 12% compared to 2005
There is more to just thinking inside the
box, our knowledge is hard earned. Let us pass it on; our reps are specially
trained in all aspects, logistics, transport and individual packaging requirements.
Don’t hesitate to arrange for one of our representatives to evaluate your
operation and requirements.
engagement with quality packaging
Packaging is often an afterthought; it is
viewed as something that is only necessary to deliver an item. It really makes
a difference when the packaging is a pleasure to open. It can really create a
It is this impression that drives the
feeling you have towards the item within the package. This is why we are seeing
companies that are requiring us to create a packaging experience on their
adding unpacking experience
The rise of e-commerce has created a new
marketing channel that is under-utilized by most companies. Don’t fall into
When a product is brought online there are
very few touching points that you have with the customer to make a lasting
impression. The touching points are much easier to perform face to face which
can make the difference to you standing out from your competitors.
Many companies cut corners and cost on
packaging, what is an important point is that if you are an e-commerce company the
packaging is the next most important item behind the product. This is the
chance to really make an impression and enforce your brand.
A recent study by Dotcom distribution has
shown that a customer is more likely to make repeat purchases from a provider
they deem to have premium packaging.
This same study also revealed that one in
ten young adults would share a photo of an online order if the packaging stood
out to them.
It is this exposure that brands can gain
that is so valuable.
All companies strive to create engagement
and discussion with their customers.
to make your company Unique
Print on the inside on the box,
shows a much greater attention to detail.
Stickers and Labels: Print is
not always necessary, stickers or labels can be a cost effective solution.
Tape: Printed tape can be used;
this will reinforce your brand and at the same time provide tamper protection.
Promotional Products: Companies
are putting vouchers or sweets with the purchased item.
Packaging that makes it easy for the customer to return an item if it is the
wrong size or is not what was required. This can be a viewed as a very positive
and easy option for the customer.
Contact us at Packaging Supplies to talk about how to improve your packaging
World Book day at Packaging Supplies Ltd (Wallingford)
A bit of fun in the office for world book
Our favourite book has to be the FEFCO box
Style guide, which we use throughout the sales team.
Meaning our favourite character has to be
How did we do?
We understand how important our customers are
to us, but most importantly how those customers vary massively from company to
company or person-to-person. This provides us with a challenge of creating a
service that is flexible and accessible for all clients’ requirements.
External sales force (our feet on the
There is nothing new here within the
packaging industries, to have an external sales team used to be common practice.
These days, with a lot of the online packaging companies, they rely solely on
their online shops, and their internet traffic for their sales. We at Packaging
Supplies encourage and train our external and internal sales team to forge
long-term relationships with our customers. Striving to asses and advise on
specific customer requirements. Driving
a successful and long-term partnership which when developed correctly would be
very hard to break.
Shaking It up
Packaging sales representatives can be very
hard to come by which is why we take a different approach with training and finding
our sales team. We prefer to find employees with little or no packaging
experience. We see it as a clean slate to train and educate in our way of doing
things. We have two simple objectives,
You share our views of the
level of customer service and professionalism that is required
Your have a hunger to learn and
be a key player in your field
This investment in youth, partnered with
the wise owls we have with bags of experience, is at the fore-front of what we
are striving to achieve as a company.
Online Service (Our feet on the web)
We are more than aware we are part of a new
digital world and times are changing. The way we offer our services must develop
along with these changes. In some cases the way customers shop can be at the
click of a button.
Some of our customers like it to be simple
and order online which is why we have integrated our online shop for all our
stock packaging and utilities.
This service is backed up with our reliable distribution network via our own
fleet of vehicles or our courier service. This can all be provided on a next
day delivery basis. All orders over £50 are inclusive of delivery charge!
We don’t plan to stop here, improving our
level of service is always under development. The next stage is for customers
to be able to view their order history and make it easy for them to place
repeat orders, having access to all there information through a secure log on facility.
How involved we are? This is for you to decide. Our web site is there for your one click
orders, or our sales team can be there to assist you every step of the way.
To find our more please don't hesitate to contact us
The city has become the first in the world
to ban single-use coffee pods and other disposable products from all government
run buildings to help control environmental waste.
It is the capsules used in single use
coffee pods that are particularly hard to recycle as they are made from a
mixture of plastic and aluminum. It is 6 grams of coffee in 3 grams of
There is a statement being circulated, that
if you line up the pods produced from the market leader there would be enough
to circle the globe12 times.
Where it all started?
Ever since 2013, Nestle who own Nespresso
have had a patent revoked related to their low cost pixie brewer range. Since this time, even though their machines
have had 1,500 patents in existence, they haven’t been able to stem the flow of
less expensive copycat capsules.
Last year, more than £112m worth of coffee
pods were sold in the UK, up by a third on 2014 according to the ‘Grocer’. This
trend is predicted to grow even further, trebling by 2020. At which point the
coffee pod will overtake the traditional tea bag.
According to a survey undertaken by the
‘Grocer’, around 10 per cent of Britons polled believe the pods to be extremely
bad for the environment. However, 22 percent of those asked said they owned a
Will other cities follow suit?
This is an example of a city government taking
the first step. If more cities across Europe follow this example it could lead
to more pressure being placed on the industry? Or will customer convenience
override the environmental effects?
Why is it so important? Richard Reed the
co-founder of the Innocent believes it is the most important
aspect of marketing a Fast Moving Consumer goods range (FMCG)
Speaking at the business funding show he
went on to say, “I think realistically for most FMCG products the packaging is
more important than the product” Stated reed. “It is how you get noticed and
create desire, and input what it is that you stand for”.
Reed highlights the importance of brands
getting the packaging 100% right before investing in any marketing.
As a company we much prefer to be included
the whole way through the design process, clients can tap into our
constructional and design knowledge.
see’s Innocent’s first attempt in entering the orange juice market is the most
compelling example of this.
Innocent’s first attempt resulted in failure
with the supermarkets, due to them only achieving sales of £4m. As a result of
this the supermarkets delisted them. However, when they tried for the second
time they had achieved a turnover of £80m in the second year.
Over the two attempts the product itself
did not change, nor the price or the brand. What changed was the packaging,
putting the product into a plastic bottle and calling it a ‘carafe’.
The changes in Revenue are staggering. Reed
believed that the consumer did not know the products existed at their first
attempt as it looked the same as all there competition.
This case study example really shows the
importance of getting the packaging right and creating the right looks in your
market for your products.
do you stop with packaging? Is seasonal packaging necessary?
Keeping the trend on the importance of
packaging for the FMCG, should this be developed further, changing seasonally
to align with the important yearly holidays?
65% feel holiday candy should have seasonal
packaging (NCA 2015), this stat alone shows there is customer expectation
involved in this decision.
The problems that arise with providing this
service when you get it wrong it can be very costly. Having to offer price
reductions to get rid of left over seasonal candy can affect profit margins. A
lot of consumers look out for price-reduced candy for the obvious price
Hershey’s in America came up with a simple
solution to extend the shelf life of their seasonal products over Halloween.
They used autumn themes and colours instead of using ghosts and witches. Could
this cause confusion?
It seems to us, seasonal packaging does
work, but you have to handle it with care, it speak volumes if the largest
brands in the market place are very selective with how they go about their
seasonal branding and packaging.
We have been acquiring expertise in packaging solutions for 35 years, feel free to tap into our hard earned knowledge! Contact us now
« Back to all posts