- February 19, 2019
Starting a new ecommerce business or launching a new product
is an exciting time, and it won’t be long before your attention will need to turn
to finding the perfect packaging to partner your product and promote your
With so much to consider, we have tried to break it down
into easy to handle chunks to get you started on your journey.
What type(s) of
packaging do you need?
First, let’s look at the main functions of the different
types of packaging you may need. Often
the lines can blur between these types of packaging. The correct solution
depends on your product, where you intend to sell it and how you plan to
deliver it to your customer. You may need just one option or a combination of
them. Consumer/Retail packaging:
This is the primary packaging, the part that
will come in direct contact with your product.
This could be the bottle or can containing a drink or chocolate bar
wrapper protecting the food from contamination.
It could even be the plush box your mobile phone comes in or a fancy
gift box that an expensive piece of clothing or jewellery is presented in.
The main purpose of the primary packaging is to protect, contain and
preserve its contents. It can also
be used to relay important product/nutritional information or to just look
amazing and really showcase the item it contains – it can tell part of a story
and reach out to the consumer.
In some cases where the product will be displayed within
this packaging alone, it will be the primary packaging for the product branding
and the first real direct interaction your customer has with your brand.
The purpose of this can be to
protect the product but also protect the primary packaging in transit.
It all depends on the type of inner product packaging
required and where you are selling your product. The secondary packaging can quite often be
the main vessel for displaying your brand. It can in some cases also double up
and be used for logistical and identification purposes.
The secondary packaging could take the form of an SRP/RRP
(Shelf ready or retail ready packaging).
You could ship 100 of those chocolate bars to a supermarket and the same
packaging can be used to display the bars on the shelf in the store. The secondary packaging could also take the
form of the outer box that your bottles or cans are delivered in. Or where the product already has primary
packaging to contain it, like a candle in a glass jar for example, it can even
be the luxury display or gift box that it’s presented in.
This will be the packaging that is
required to safely ship your products to the consumer or the retailer. This element of packaging is more important
now than ever especially with the increase in e-commerce retailers. It’s now quite often the first physical
touching point you give your customers and therefore needs to deliver not only
on functionality but also in appearance.
The outer packaging will often be a corrugated box, it could
be a die-cut postal box with an integral lid.
It will need to be strong enough to safely ship the product and protect
the inner packaging or product directly.
What is your product?
Yes, we’ll need to know this, to make sure the right
materials are used, we may ask what your product is made from, how big it is,
what shape it is, how much it weighs and if its fragile. You/we will also need to consider the cost of
There are many off-the-shelf options available but,
depending on the answers to the above, a custom solution might be necessary for
you. Fittings can be produced to keep
your product in place and protect from damage during transport. You may also need a more generic void filling
solution between your outer and inner packaging, like biodegradable packing
chips, air pillows or bubble wrap.
How & where is
your product being sold?
This leads us to how you intend to sell your product – this
could be online, in store, on the supermarket shelf or in a small boutique shop
. . . this will help determine the different levels of packaging you need
combined with the best materials. From
corrugated to carton board or rigid covered boxes, we can offer you a
comprehensive range of suitable options.
Moving on to the aesthetics now . . .
Who is your product aimed
The look and feel of your chosen packaging and the materials
used to make it will alter depending on your target audience. Age and gender will need to be carefully considered
when designing your graphics and colour choices.
If it’s a product aimed at the environmentally conscious,
you will want your packaging to reflect this so that it really reaches out to
the right people. You may consider a box
design that is re-usable or has a multi-purpose use, it could be made from
recycled materials or simply fully recyclable. Natural FSC Kraft materials can
be used to showcase to your clients how environmentally conscience your product
Heavier materials and different print finishes are available
for accentuating a luxury or premium product and you may want to accessorize
with ribbons, ties or magnetic closures.
If it’s just for shipping, the box may be plain or printed
with essential product information and branded for instant recognition.
There’s nothing better than a visual
representation or image of what you’re looking for, to help your packaging
manufacture understand your vision. It
pays to do some research and let us know what you like and don’t like.
Your budget is an integral element to your packaging
choices. All too often we come across a
client looking for a low number of luxury boxes to contain a relatively low
value product at the same cost of an off the shelf shipping carton that’s been
produced in large volumes. You must be realistic about budget, not forgetting
how important a factor the packaging will be to the success of your product
launch and in reinforcing your brand identity.
Considering the cost of the product and the retail price is
a good place to start when putting a packaging budget together. Think about where the packaging will be
stored also. We offer a stock-holding
and call of service for volume orders. This is a great way to keep your storage
costs to a minimum while taking advantage of a lower unit price for producing
Packaging set up
costs & unit costs:
There are different types of set up and origination costs
involved too. These fall under one off
set up costs and are in addition to your individual box unit price. Your first order of a custom-made pack will
often include one off charges for a die cutting tool and a printing stereo or
plate. However, with digital print and
finishing becoming a viable option for more and more substrates, we can often
eliminate some of these set up costs on smaller production runs, which can
really help with start-up brands that need to get to market quickly and have a
Get in touch with our team for a quotation or further
- February 11, 2019
As a nation, we are more concerned than ever about our
environmental choices, with packaging being one of the largest areas of concern
for nearly 3 million Britons. This has
resulted in many retailers re-thinking their packaging policies and work
towards reducing their packaging waste and make up.
Many big chain supermarkets have already committed to reduce
materials such as plastic and polystyrene, along with other unnecessary
packaging. Most are working towards using only packaging that can be 100%
recycled by 2025.
With all the bad press around packaging, it’s easy to forget
that not all packaging is the same and not all packaging deserves such a bad
reputation. Cardboard packaging is one
of the most sustainable forms of packaging available. The paper to produce corrugated cardboard
comes from renewable sources and responsibly managed forests. In many cases it
is made from a high percentage of recycled material as well. The paper sourced
to produce cardboard in the UK is never sourced from tropical rainforests or
other non-renewable supplies.
Corrugated cardboard is also recyclable. A typical box is manufactured from 80%
recycled materials and 20% wood pulp from sustainable forest sources. In fact, corrugated cardboard is the most
widely recycled type of packaging!
All cardboard is biodegradable, so although without
question, recycling is the best option, for any that does end up in landfill,
it is totally biodegradable. This
includes all corrugated, carton board, rigid paper over board boxes and
Environmentally friendly printing
There have been great advances in using more environmentally
friendly, vegetable pigment based, printing inks for branding the packaging.
Until recently packaging printing was dominated by
solvent-based inks, but now many are produced without such toxins. Water is being used to replace the solvent carrier element within the inks.
Get in touch with Packaging Supplies for a quotation on your
environmentally friendly packaging.
- February 21, 2018
Did you know that as part of our service to you, we can provide a free of charge report on the packaging you have purchased from us in the last year? Our report contains all the details and information you will need to be able to complete your packaging waste report.
There is now a legal obligation on all UK businesses, that produce or use packaging, to ensure that a percentage of their packaging is recycled. More than 10 million tonnes of packaging waste is generated each year in the UK, 6 million tonnes of which can be potentially recycled.
‘Producer Responsibility Law’ is in place to make sure that businesses who manufacture, import or sell products are responsible for them once they become waste. This law encourages minimisation and recycling of all waste.
If your company has an annual turnover of more than £2 million and handles more than 50 tonnes of packaging a year, you must meet the producer obligations under the packaging regulations. Your business also has an obligation to recycle if you own the packaging and supply it to others, or if you import packaging.
If you are a manufacturer or seller who uses packaging in large volumes, you must get to know the legal position on recycling, you could be prosecuted and fined for non-compliance.
- November 08, 2017
Why our BRC
Accreditation is a crucial element of our service
BRC, which stands for British Retail Consortium, is the number
one global market leading GFSI (Global Food Safety Initiative) scheme. Our BRC
Accreditation allows us to store food & non-food grade packaging and
stationery items destined for restaurants, food retailers, hotels or any other
business that handles food, or where products come in to contact with food.
This accreditation means that we follow strict working
guidelines to ensure the supply chain meets industry standards and that our
products are manufactured to industry quality standards and are stored in a
clean controlled environment.
Why BRC is important
to us ……………..
- BRC is a mark of good working practice
- All products manufactured by Packaging Supplies are
subjected to vigorous quality checks
- Every item that is manufactured, stored and
distributed by Packaging Supplies has full traceability
Why BRC is important
to our customers……………
- Customer are assured that their goods are
manufactured to European Environmental Standards
- Products are stored in secure and hygienic
- Products are handled and distributed with full
Our customers are safe in the knowledge that they are
dealing with a business that reaches high levels of competence, in all critical
View our certificate here
- September 14, 2016
big packaging mistakes that will see failure in the Peak season
It sounds incredibly sad however the peak
season, the lead up to Christmas will be soon upon us. Within this period
planning and forecasting is everything. Which is why you need to start now.
Failure to Plan: We think this is a very
good place to start, plan exactly what is required for the packaging of each
product. Before the busy season starts you should know exactly the average time
that it takes to pack each product, once you know this you can experiment with
packaging machines or other packing equipment to decide whether this will
assist in speeding up this process. This will then give you valued information
for the forecasting for the dispatching of orders and lead times of future orders.
See our Packaging Machines here.
Understanding your demand: This goes
hand in hand with planning, this is somewhere where even the largest of large
companies can come unstuck. Review you figures from the same quarter the
previous year with any expectations of growth or reductions this will help to
give you an understanding of what will be required.
3. Innovate where possible: The
Packaging Industry is so large, whether you are a
manufacturer, importer or have an online presence there will be a requirement
for packaging in some form. However,
there are very few packaging companies out there that are actually innovating.
The biggest reason for this is that it is cheaper to have a one size fit all
packaging. Take Korrvu packaging for example, we have standard sizes to fit
phones, iPad’s and many other products. We work hard to develop our online
range, so you know exactly what is out there, a snapshot into new products.
4. Be smart and respectful about
Packaging: The biggest mistake that is being made
at the moment is that packaging is only being considered within companies for
just their own benefit i.e. the one size fits all situations. The largest
retailer in the world has been guilty of this, Amazon are under more pressure
to reduce their packaging size and waste. How can you be respectful to
packaging? The respect comes when considering if the packaging is the right
size for the product and how easy it is for your customer to discard the
packaging. We have all been there trying to stuff empty pizza boxes into bins,
it isn’t enjoyable.
5. Be prepared for all
Outcomes: This is where Packaging Supplies comes
into its own. You need to see our warehouse as an extension of your own. Stock
and call off is so essential at this point once we have it in stock, we can dispatch
it to you on a next day delivery basis (on orders received before 3pm). It gets
even easier with your own customer log in, giving you instant stock checks and an
online ordering platform through the back office of our website.
5 mistakes are just the beginning, with over 35 years in business in this
industry we can help to save you time and money. So please feel free to catch up with one of
our friendly team today on 01491834000.
We have made huge price reductions across our entire range of Featherpost Mailers. These bubble lined envelopes are strong, lightweight, water resistant mailers, suitable for posting all kinds of items. They can be used for jewellery, electrical components, CD's or other small to medium sized products. An essential for any postal packaging, look no further for very competitive pricing
- November 05, 2015
Some simple Techniques to really make your
With growing customer power on social media, giving them a
platform for online review and the increase level of customer choice out there.
The companies that are the most successful in retaining
customers through brand loyalty simply don’t just offer what the customer want, they go beyond customer
expectation and really make their brand tick.
You might be asking how this relates to packaging.
We believe this is a list all companies should look to tick
to reinforce brand loyalty through packaging.
1, Make sure the
product is delivered in one piece! Nothing more frustrating than waiting
for a parcel to arrive and finding it turns up damaged. It may be the courier
company’s fault, but this will result in a negative effect towards your brand.
2, Don’t Over pack
– With growing pressure for companies to be environmentally conscientious this
is an area where companies can let themselves down. This combined with
frustration of being left with the headache of having to dispose of loads of
3, Make sure your
product is assessable – Having packaging that is hard to open is a thing of
the past. Designs that include tear strips on the box are a simple solution to
this problem, which have no adverse effect on the protection of the product.
4, Branding isn’t
just effective on the outside – Not every company want branding on the
outside of their packaging due to postal security issues, if it is a high value
product. So why not reinforce your brand image with print on the inside of the
packaging. This is a key area where companies can go past the expectations of their
5, Offer returnable
packaging – Linking nicely to our first point, when a product is damaged or
the wrong size. Take the initiative, providing returnable packaging. Solving this annoying inconvenience for the
We believe that when this list is considered, it shows that companies
are constantly seeking out problems that their customers are experiencing and
coming up with solutions. This goes
a long way to reinforcing your brand and making sure the customer gets the
experience they expect and deserve.
Having worked with a wide range of companies, coming up with
these sorts of solutions for over 35 years. We would like to hear from you so
we can help your company, if you are
just starting out or been trading for years it makes no difference to us.
- October 29, 2015
"Packaging Supplies have a passion to enhance customer perception of products over a varied and large range of industries. To achieve this we focus our effort on three priorities, innovative design, product protection advice and adding perceived customer value. Aspiring to offer the complete packaging experience" (2015)
Packaging supplies thought it was time to update our mission statement, we believe this update best states who we help, how we do it and what our aims are for the future.
Click here for more information on Bespoke Packaging
- September 02, 2015
A new line of Black Polypropylene Hand Strapping has been added to our stock line. Order today for Free Fast Delivery on all orders over £50.
You can also buy all your Strapping Tools and Dispensers online or by contacting Packaging Supplies.
- August 13, 2015
Did you know that Packaging Supplies now over FREE delivery on online orders over £50?
Visit our online shop for a complete range of Packaging Supplies including a vast range of Cardboard Boxes, Bags, Postal & Mailing, Protective Packaging, Pallets, Polythene, Voidfill, Heat Sealers, Glue Guns, Stretch Wrap, Strapping, Machinery, Despensers & Accessories
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