Building Brand Recognition with Custom Printed Tape
Do you need a low-cost way to advertise your company and build brand recognition? There are many ways in which you can do this, but we believe choosing a custom printed tape is one of the most economical and effective ways to achieve this.
Here are our 5 top reasons why you should consider a custom printed tape:
Why use a custom printed tape?
- Brand Exposure – Printed tape increases brand exposure. Your brand is visible from the moment it leaves your premises right up until the point of contact with your consumer.
- Professionalism – Printed tape, shows that you have confidence in your products and pay attention to detail. It will create a good first impression.
- Anti-Tamper – Printed tape, reduces the likelihood of your packaging being opened during transit. If the tape seal is broken or re-sealed it will be easily identifiable.
- Traceability – Printed tape can display product information to improve traceability through supplier and batch identification.
- Budget – Printed tape on a plain box is a significantly lower cost way to promote your company compared to a printed box. We have a huge range of stock cartons, which can be purchased in small quantities, giving you further savings on both cost and storage space.
Printed tape options
Tape can be printed from 1 colour up to 4 spot colours on either a clear, white or buff coloured tape. A flood colour can also be printed onto the background with additional colours printed on top. There are options to print onto a coloured tape and fluorescents can be used. Tape types explained - Vinyl v Polypropylene
We generally print on one of the following two types of tape, both of which are ideal for sealing boxes and packages.
Vinyl (PVC) tape
- This type of tape is superior in tack and strength to a polypropylene tape.
- Vinyl tape has the benefit of releasing quietly from the roll.
- It is strong and can be ripped easily by hand from the roll to the desired length.
- This makes it suitable for using with or without a hand-held tape dispenser.
- Vinyl tape has a long-lasting adhesion and can be used on all types of paper or cardboard surfaces.
- If a Vinyl tape is selected, we can offer variants such as heavy duty or low tack tape.
Acrylic (Polypropylene) tape
- This is a great budget alternative to a vinyl tape.
- It is also a strong and efficient packing tape, although noisier when releasing from the roll.
- Polypropylene tape is better used with a hand-held tape dispenser which will cut the tape more efficiently than by hand.
- Tape dispensers can be picked up for as little as £5.35 in our online packing shop.
Size & ordering
It’s quick and easy to order your printed tape, simply get in touch with one of our team for a quote on your requirements.
Tape can be printed on either a 50mm or 75mm width (2 inch or 3 inch) and are 66m length. The minimum order is just 1 box of 72 rolls with discounts on larger order volumes.
An Efficient Branding ToolPackaging has proven, over the years to be a crucial and efficient branding tool as well as a practical way of protecting your product. At the forefront of this is the folding carton market, which is dominant in industries such as food & drink, cosmetics and pharmaceuticals.
Increased growth within the Folding Carton MarketThe increased growth that we are seeing in the folding carton market is due in part to the changes in our shopping preferences and eating habits. The rise of digital folding cartons, within this sector, can be attributed to several factors, including; faster turnaround times, greater flexibility for multiple print designs, and the huge technological advancements seen in digital processes over the last decade improving the overall quality.
The advantages of digitally printed Folding Cartons A key factor supporting the growth of the digital packaging market is the elimination of additional set up and origination charges. This is especially useful when producing packaging for promotional and targeted marketing activities, where shorter runs over several versions can now be more cost effective than ever before.
Digital printing can also be combined with the additional print features synonymous with litho printing such as embossing, spot UV varnishing and foil blocking.
Due to these many advantages, it’s expected that digitally printed folding cartons will continue to increase in volume and maintain a progressive gain in their share of carton the board packaging market.
What are folding cartons?
Folding cartons, also referred to as folding box board packaging (FBB) are made from cellulose fibres that are produced either from wood pulp (from sustainable managed forests) or by using recovered fibre and waste paper. The top layer is often bleached with an optional pigment coating added. In appearance the board is usually a creamy-white with a grey backing. It’s a low-density material with good rigidity, great print-ability and it can be structurally designed into a range of shapes and configurations.
Folding cartons can also be made from a Kraftpak board which is a brown, unbleached, un-coated, high density, high strength board. Kraftpak also maintains excellent strength properties when wet, making it more suitable for food and beverage packaging.
What are the environmental credentials of folding cartons?
Nearly all the material used to make our carton board packaging is PEFC or FSC accredited, meaning it has been made from a sustainable resource. All carton board can be recycled and is completely biodegradable.
If you would like to find out if digitally produced folding cartons are the right choice for your product, please get in touch with our experienced team, for a no obligation quotation.
Credits: Future Market Insights
Jewellery Maker, who are one of the UK’s largest sellers of handmade jewellery supplies through TV advertising, approached Packaging Supplies to provide a packaging solution that needed to meet a particular set of criteria. The packaging had to be suitable for shipping their online orders, promoting their brand and providing detailed customer information.
The client only wanted small to medium volume at the time and a budget which we had to meet. This is how we did it:
First, we have a fantastic, broad range of standard postal box sizes, supplied in either Brown Kraft or White Kraft which we hold in stock. We found two of our sizes fitted their requirements perfectly. Using boxes from our existing die cut range, meant no tooling costs were necessary, and the unit costs were competitive even on the relatively low numbers required. Combined, this meant costs were saved instantly.
The second challenge we had to overcome was based around the number of product and therefore print variations Jewellery Maker required for each size of box. By offering custom made, digitally printed over sleeves were able to supply 4-5 different print variations for each size of postal box, at no extra cost and with no additional print origination costs. This also enabled greater flexibility for Jewellery Makers’ future orders. On the next production run, they could alter the individual print run quantities in accordance with their exact requirements and keep the production costs the same without any extra origination required. If a packaging supplier is limited to just one print method such as lithographic, you may not have such flexibility, which in turn could lead to higher unit and set up costs each time the order is run.
Next our client needed printed booklets, this was relatively straight forward and therefore we produced full colour digitally printed A5 booklets for them, with 16 different print variations to encompass the range of items they were promoting.
Rather than approaching different suppliers for each element of their packaging and printing, Jewellery Maker were able to get a smoother service and continuity on colour and quality by using just Packaging Supplies. This coupled with the cost savings we were able to apply through our flexible and wide-ranging solutions, meant we were the perfect partnership.
Whatever your packaging requirements are, please get in touch for a comprehensive packaging solution from the one stop packaging supplier.
Corrugated boxes within the e-commerce supply chain
With e-commerce growing by 15 – 20% each year, it’s a popular misconception that the manufacture of corrugated boxes must therefore be growing at the same pace. However, this may not necessarily be the case.
There is a vast amount of data being studied to try and verify how many of the e-commerce packages ordered are being delivered in corrugated boxes. It’s also entirely plausible that the boxes we see being delivered are the same boxes that sit on the store shelf holding the product, meaning that in some cases there is more re-distribution of the corrugated box, and not necessarily more of them being used. The public however tend to notice that more parcels are being delivered in cardboard, which in turns leads to the mis-conception that a company is excessively using packaging.
Let’s not forget the primary purpose of the e-commerce box
There are lots of social media complaints around the use of too much packaging within the e-commerce sector, but what is not always considered, is that retailers choose their packaging primarily to ensure their product arrives safely and without damage. It’s possible that in some cases, a larger box is used because a degree of cushioning is required to ensure the products are fully protected in the event of the box being dropped in transit.
Our message to packaging buyers
Although consumers complain about seemingly excessive use of packaging materials, these days brand loyalty can be quickly changed if items are consistently arriving damaged and in need of a refund or return and replacement. Consumers will often scour the product reviews before a purchase, so positive reviews are vital to the successful growth of any business.
Don’t be afraid to use the right amount of packaging for the job. We have lots of off-the-shelf options available for small, one off jobs, but a custom packaging solution will cut down on excessive packaging and better protect your products in the long run.
Cardboard is still the most re-used and recycled packaging option. It’s made from 80% recycled materials and 20% from sustainable forest sources. It is also completely biodegradable.
Get in touch for a quotation
The Incredible Café made of Cardboard
There’s an extraordinary café in Mumbai, India, which has been created by the visionary Indian design studio, NUDES. The interior of the café has been cleverly crafted, using corrugated cardboard, really taking eco-materials to the next level.
The chairs, light fixtures and tables have been layered using a strong triple wall corrugated cardboard, which has then been waxed to protect from heat, humidity and spillages, in order to make it suitable for café use.
In the centre of the café is a mind blowing, undulating wave wall, made entirely from corrugated cardboard!
Some of the pieces, such as the chairs and a table that juts out from the wall, have been crafted in such a way they almost look like hardwood. The layered card walls follow through the theme but also provide acoustic sound proofing.
This project was completed in approximately 7 months, including a 4-month period of prototyping and 3 months of construction. It is an excellent example of how versatile this environmentally friendly material is, and as you can see the sky is the limit if combined with a huge imagination and practical design know-how.
Gift set packaging for Murdock London
Towards the end of 2018 we worked closely with Murdock London, to produce a brand-new range of gift set packaging.
Murdock looked back at their brand heritage, which was built on barbering in Victorian London. They decided that Charles Dickens’ A Christmas Carol expressed that period and the Christmas season perfectly and so their 2018 winter gift packaging celebrated the spirit of the British Christmas with a respectful nod to Dickens’s most brilliant works, characters and quotes.
The Murdock gift collections were carefully curated to be useful and thoughtful, keenly priced to suit every gift givers pocket.
The gift box range consisted of seven “drawer” style boxes, all with identical printed bases but with the inserts and printed over sleeves changing for each pack. The gift packaging was finished in a premium high-gloss and the sleeves had a large clear window to showcase each product range.
A folding box board was used, which worked well in this case as an alternative to a paper over board wrapped rigid box. Folding box board offers good flexibility when it comes to design and being supplied flat, it saves dramatically on storage and transportation costs.
These packs just had to be folded along the scores and slotted into place and we were happy to produce video tutorials for our client’s fulfilment house showing how each tray and insert worked.
What is Folding Box Board?
Folding box or carton board is a paperboard substrate which is made up of multiple layers of chemical and mechanical pulp. It’s a low-density material with good rigidity, it has a great surface for printing, and it can be structurally designed into a range of shapes and configurations.
What are Folding Cartons used for?
Folding cartons are mainly used for lighter weight products, this includes frozen and chilled foods, confectionary, pharmaceuticals as well as health or beauty products. They are used to produce a huge variety of presentation boxes, cartons and sleeves.
Printed box options
The printing options for folding box board are extremely varied, we can quote on lithographic direct print, screen printing or digital printing. All of which can be used to give high quality, eye catching results. Many special effects can be added such as embossing/debossing, foil blocking, laminating, UV coating or spot varnish. Get in touch for a quotation
- February 19, 2019
Starting a new ecommerce business or launching a new product is an exciting time, and it won’t be long before your attention will need to turn to finding the perfect packaging to partner your product and promote your brand.
With so much to consider, we have tried to break it down into easy to handle chunks to get you started on your journey.
What type(s) of packaging do you need?
First, let’s look at the main functions of the different types of packaging you may need. Often the lines can blur between these types of packaging. The correct solution depends on your product, where you intend to sell it and how you plan to deliver it to your customer. You may need just one option or a combination of them. Consumer/Retail packaging:
This is the primary packaging, the part that will come in direct contact with your product. This could be the bottle or can containing a drink or chocolate bar wrapper protecting the food from contamination. It could even be the plush box your mobile phone comes in or a fancy gift box that an expensive piece of clothing or jewellery is presented in.
The main purpose of the primary packaging is to protect, contain and preserve its contents. It can also be used to relay important product/nutritional information or to just look amazing and really showcase the item it contains – it can tell part of a story and reach out to the consumer.
In some cases where the product will be displayed within this packaging alone, it will be the primary packaging for the product branding and the first real direct interaction your customer has with your brand.
The purpose of this can be to protect the product but also protect the primary packaging in transit.
It all depends on the type of inner product packaging required and where you are selling your product. The secondary packaging can quite often be the main vessel for displaying your brand. It can in some cases also double up and be used for logistical and identification purposes.
The secondary packaging could take the form of an SRP/RRP (Shelf ready or retail ready packaging). You could ship 100 of those chocolate bars to a supermarket and the same packaging can be used to display the bars on the shelf in the store. The secondary packaging could also take the form of the outer box that your bottles or cans are delivered in. Or where the product already has primary packaging to contain it, like a candle in a glass jar for example, it can even be the luxury display or gift box that it’s presented in.
This will be the packaging that is required to safely ship your products to the consumer or the retailer. This element of packaging is more important now than ever especially with the increase in e-commerce retailers. It’s now quite often the first physical touching point you give your customers and therefore needs to deliver not only on functionality but also in appearance.
The outer packaging will often be a corrugated box, it could be a die-cut postal box with an integral lid. It will need to be strong enough to safely ship the product and protect the inner packaging or product directly.
What is your product?
Yes, we’ll need to know this, to make sure the right materials are used, we may ask what your product is made from, how big it is, what shape it is, how much it weighs and if its fragile. You/we will also need to consider the cost of it.
There are many off-the-shelf options available but, depending on the answers to the above, a custom solution might be necessary for you. Fittings can be produced to keep your product in place and protect from damage during transport. You may also need a more generic void filling solution between your outer and inner packaging, like biodegradable packing chips, air pillows or bubble wrap.
How & where is your product being sold?
This leads us to how you intend to sell your product – this could be online, in store, on the supermarket shelf or in a small boutique shop . . . this will help determine the different levels of packaging you need combined with the best materials. From corrugated to carton board or rigid covered boxes, we can offer you a comprehensive range of suitable options.
Moving on to the aesthetics now . . .
Who is your product aimed at?
The look and feel of your chosen packaging and the materials used to make it will alter depending on your target audience. Age and gender will need to be carefully considered when designing your graphics and colour choices.
If it’s a product aimed at the environmentally conscious, you will want your packaging to reflect this so that it really reaches out to the right people. You may consider a box design that is re-usable or has a multi-purpose use, it could be made from recycled materials or simply fully recyclable. Natural FSC Kraft materials can be used to showcase to your clients how environmentally conscience your product is.
Heavier materials and different print finishes are available for accentuating a luxury or premium product and you may want to accessorize with ribbons, ties or magnetic closures.
If it’s just for shipping, the box may be plain or printed with essential product information and branded for instant recognition.
There’s nothing better than a visual representation or image of what you’re looking for, to help your packaging manufacture understand your vision. It pays to do some research and let us know what you like and don’t like.
Your budget is an integral element to your packaging choices. All too often we come across a client looking for a low number of luxury boxes to contain a relatively low value product at the same cost of an off the shelf shipping carton that’s been produced in large volumes. You must be realistic about budget, not forgetting how important a factor the packaging will be to the success of your product launch and in reinforcing your brand identity.
Considering the cost of the product and the retail price is a good place to start when putting a packaging budget together. Think about where the packaging will be stored also. We offer a stock-holding and call of service for volume orders. This is a great way to keep your storage costs to a minimum while taking advantage of a lower unit price for producing in bulk.
Packaging set up costs & unit costs:
There are different types of set up and origination costs involved too. These fall under one off set up costs and are in addition to your individual box unit price. Your first order of a custom-made pack will often include one off charges for a die cutting tool and a printing stereo or plate. However, with digital print and finishing becoming a viable option for more and more substrates, we can often eliminate some of these set up costs on smaller production runs, which can really help with start-up brands that need to get to market quickly and have a limited budget.
Get in touch with our team for a quotation or further information
- February 11, 2019
As a nation, we are more concerned than ever about our environmental choices, with packaging being one of the largest areas of concern for nearly 3 million Britons. This has resulted in many retailers re-thinking their packaging policies and work towards reducing their packaging waste and make up.
Many big chain supermarkets have already committed to reduce materials such as plastic and polystyrene, along with other unnecessary packaging. Most are working towards using only packaging that can be 100% recycled by 2025.
Sustainable Cardboard Packaging
With all the bad press around packaging, it’s easy to forget that not all packaging is the same and not all packaging deserves such a bad reputation. Cardboard packaging is one of the most sustainable forms of packaging available. The paper to produce corrugated cardboard comes from renewable sources and responsibly managed forests. In many cases it is made from a high percentage of recycled material as well. The paper sourced to produce cardboard in the UK is never sourced from tropical rainforests or other non-renewable supplies.
Recyclable Cardboard Boxes
Corrugated cardboard is also recyclable. A typical box is manufactured from 80% recycled materials and 20% wood pulp from sustainable forest sources. In fact, corrugated cardboard is the most widely recycled type of packaging!
Biodegradable Cardboard Boxes
All cardboard is biodegradable, so although without question, recycling is the best option, for any that does end up in landfill, it is totally biodegradable. This includes all corrugated, carton board, rigid paper over board boxes and cardboard tubes.
Environmentally friendly printing
There have been great advances in using more environmentally friendly, vegetable pigment based, printing inks for branding the packaging.
Until recently packaging printing was dominated by solvent-based inks, but now many are produced without such toxins. Water is being used to replace the solvent carrier element within the inks.
Get in touch with Packaging Supplies for a quotation on your environmentally friendly packaging.
We produced this study corrugated pack, designed to be used as a sales tool, to promote Kellogg’s new Joyböl range of smoothie bowls.
With the “deskfasting” habit already representing 12% of breakfast occasions and the target audience of urban millennials set to be worth 75% of all packaged food by 2025, Kellogg is on the right track to take advantage of both the trend and the long-term predicted behaviours of busy on the go consumers.
The bold and eye-catching colours used in the branding of the Joyböl were screen printed both inside and out, onto this made to measure, corrugated box and divider set to produce a good quality yet visually appealing pack.
So why was Screen Printing the perfect partner for this job?
Our client was looking for a relatively low production run to trial, but they didn’t want to compromise on the print quality, it was important to reflect the brands vibrant colour scheme through its packaging. Because silk screen printing is a slower production process to say litho printing, it was a more efficient process to use than some of the other methods at our disposal and therefore offered the best price to achieve the desired quality. A box like this can also be digitally printed for excellent results but on this occasion, the blank size was too large for that to be an option.
As you can see from the image, silk screen printing was the perfect partner for producing the high- quality imagery and accurate colours required for this particular job. Did you know you can also silk screen print 4 colours process with or without specials?
For the best finish when screen printing onto corrugated, a clay coated board will be used, this will allow for a smoother more even surface to print to. Our team can guide you to the correct combinations of material and print.
It’s Bubble Wrap Appreciation Day!Yes, you heard right, it’s officially Bubble Wrap appreciation day, which is observed on the last Monday in January every year.
Did you know bubble wrap was not intentionally created for bubble popping pleasure?
That’s right, the truth is Bubble Wrap was originally created from two shower curtains being sealed together, the inventors then tried to market this as wallpaper! Next, they tried to market it as greenhouse insulation (some people even still use it in this way today). A year later the inventors discovered its true calling and it’s now used worldwide to cushion and protect fragile items in shipping or storage (as well as bubble popping pleasure of course).
Each year there is even a Bubble Wrap brand ‘Young Inventor’ award that encourages finding new ways to use Bubble Wrap outside of packaging. These young inventors work hard every year to try to create the newest Bubble Wrap craze.
How can you celebrate Bubble Wrap Appreciation Day?
You could spend the day finding as many different ways as possible to pop bubble wrap (there are a quite a few), or you can get online and order a big role of it for all your shipping and storage needs, we have bubble rolls in lots of different roll widths, plus a huge range of bubble bags. You can order them all here in our online packaging shop.