- February 19, 2019
Starting a new ecommerce business or launching a new product
is an exciting time, and it won’t be long before your attention will need to turn
to finding the perfect packaging to partner your product and promote your
With so much to consider, we have tried to break it down
into easy to handle chunks to get you started on your journey.
What type(s) of
packaging do you need?
First, let’s look at the main functions of the different
types of packaging you may need. Often
the lines can blur between these types of packaging. The correct solution
depends on your product, where you intend to sell it and how you plan to
deliver it to your customer. You may need just one option or a combination of
them. Consumer/Retail packaging:
This is the primary packaging, the part that
will come in direct contact with your product.
This could be the bottle or can containing a drink or chocolate bar
wrapper protecting the food from contamination.
It could even be the plush box your mobile phone comes in or a fancy
gift box that an expensive piece of clothing or jewellery is presented in.
The main purpose of the primary packaging is to protect, contain and
preserve its contents. It can also
be used to relay important product/nutritional information or to just look
amazing and really showcase the item it contains – it can tell part of a story
and reach out to the consumer.
In some cases where the product will be displayed within
this packaging alone, it will be the primary packaging for the product branding
and the first real direct interaction your customer has with your brand.
The purpose of this can be to
protect the product but also protect the primary packaging in transit.
It all depends on the type of inner product packaging
required and where you are selling your product. The secondary packaging can quite often be
the main vessel for displaying your brand. It can in some cases also double up
and be used for logistical and identification purposes.
The secondary packaging could take the form of an SRP/RRP
(Shelf ready or retail ready packaging).
You could ship 100 of those chocolate bars to a supermarket and the same
packaging can be used to display the bars on the shelf in the store. The secondary packaging could also take the
form of the outer box that your bottles or cans are delivered in. Or where the product already has primary
packaging to contain it, like a candle in a glass jar for example, it can even
be the luxury display or gift box that it’s presented in.
This will be the packaging that is
required to safely ship your products to the consumer or the retailer. This element of packaging is more important
now than ever especially with the increase in e-commerce retailers. It’s now quite often the first physical
touching point you give your customers and therefore needs to deliver not only
on functionality but also in appearance.
The outer packaging will often be a corrugated box, it could
be a die-cut postal box with an integral lid.
It will need to be strong enough to safely ship the product and protect
the inner packaging or product directly.
What is your product?
Yes, we’ll need to know this, to make sure the right
materials are used, we may ask what your product is made from, how big it is,
what shape it is, how much it weighs and if its fragile. You/we will also need to consider the cost of
There are many off-the-shelf options available but,
depending on the answers to the above, a custom solution might be necessary for
you. Fittings can be produced to keep
your product in place and protect from damage during transport. You may also need a more generic void filling
solution between your outer and inner packaging, like biodegradable packing
chips, air pillows or bubble wrap.
How & where is
your product being sold?
This leads us to how you intend to sell your product – this
could be online, in store, on the supermarket shelf or in a small boutique shop
. . . this will help determine the different levels of packaging you need
combined with the best materials. From
corrugated to carton board or rigid covered boxes, we can offer you a
comprehensive range of suitable options.
Moving on to the aesthetics now . . .
Who is your product aimed
The look and feel of your chosen packaging and the materials
used to make it will alter depending on your target audience. Age and gender will need to be carefully considered
when designing your graphics and colour choices.
If it’s a product aimed at the environmentally conscious,
you will want your packaging to reflect this so that it really reaches out to
the right people. You may consider a box
design that is re-usable or has a multi-purpose use, it could be made from
recycled materials or simply fully recyclable. Natural FSC Kraft materials can
be used to showcase to your clients how environmentally conscience your product
Heavier materials and different print finishes are available
for accentuating a luxury or premium product and you may want to accessorize
with ribbons, ties or magnetic closures.
If it’s just for shipping, the box may be plain or printed
with essential product information and branded for instant recognition.
There’s nothing better than a visual
representation or image of what you’re looking for, to help your packaging
manufacture understand your vision. It
pays to do some research and let us know what you like and don’t like.
Your budget is an integral element to your packaging
choices. All too often we come across a
client looking for a low number of luxury boxes to contain a relatively low
value product at the same cost of an off the shelf shipping carton that’s been
produced in large volumes. You must be realistic about budget, not forgetting
how important a factor the packaging will be to the success of your product
launch and in reinforcing your brand identity.
Considering the cost of the product and the retail price is
a good place to start when putting a packaging budget together. Think about where the packaging will be
stored also. We offer a stock-holding
and call of service for volume orders. This is a great way to keep your storage
costs to a minimum while taking advantage of a lower unit price for producing
Packaging set up
costs & unit costs:
There are different types of set up and origination costs
involved too. These fall under one off
set up costs and are in addition to your individual box unit price. Your first order of a custom-made pack will
often include one off charges for a die cutting tool and a printing stereo or
plate. However, with digital print and
finishing becoming a viable option for more and more substrates, we can often
eliminate some of these set up costs on smaller production runs, which can
really help with start-up brands that need to get to market quickly and have a
Get in touch with our team for a quotation or further
- February 11, 2019
As a nation, we are more concerned than ever about our
environmental choices, with packaging being one of the largest areas of concern
for nearly 3 million Britons. This has
resulted in many retailers re-thinking their packaging policies and work
towards reducing their packaging waste and make up.
Many big chain supermarkets have already committed to reduce
materials such as plastic and polystyrene, along with other unnecessary
packaging. Most are working towards using only packaging that can be 100%
recycled by 2025.
With all the bad press around packaging, it’s easy to forget
that not all packaging is the same and not all packaging deserves such a bad
reputation. Cardboard packaging is one
of the most sustainable forms of packaging available. The paper to produce corrugated cardboard
comes from renewable sources and responsibly managed forests. In many cases it
is made from a high percentage of recycled material as well. The paper sourced
to produce cardboard in the UK is never sourced from tropical rainforests or
other non-renewable supplies.
Corrugated cardboard is also recyclable. A typical box is manufactured from 80%
recycled materials and 20% wood pulp from sustainable forest sources. In fact, corrugated cardboard is the most
widely recycled type of packaging!
All cardboard is biodegradable, so although without
question, recycling is the best option, for any that does end up in landfill,
it is totally biodegradable. This
includes all corrugated, carton board, rigid paper over board boxes and
Environmentally friendly printing
There have been great advances in using more environmentally
friendly, vegetable pigment based, printing inks for branding the packaging.
Until recently packaging printing was dominated by
solvent-based inks, but now many are produced without such toxins. Water is being used to replace the solvent carrier element within the inks.
Get in touch with Packaging Supplies for a quotation on your
environmentally friendly packaging.
We produced this study corrugated pack, designed to be used
as a sales tool, to promote Kellogg’s new Joyböl range of smoothie bowls.
With the “deskfasting” habit already representing 12% of
breakfast occasions and the target audience of urban millennials set to be
worth 75% of all packaged food by 2025, Kellogg is on the right track to take
advantage of both the trend and the long-term predicted behaviours of busy on
the go consumers.
The bold and eye-catching colours used in the branding of
the Joyböl were screen printed both inside
and out, onto this made to measure, corrugated box and divider set to produce a
good quality yet visually appealing pack.
So why was Screen Printing the perfect partner for this job?
Our client was looking for a relatively low production run
to trial, but they didn’t want to compromise on the print quality, it was
important to reflect the brands vibrant colour scheme through its
packaging. Because silk screen printing
is a slower production process to say litho printing, it was a more efficient
process to use than some of the other methods at our disposal and therefore
offered the best price to achieve the desired quality. A box like this can also be digitally printed
for excellent results but on this occasion, the blank size was too large for
that to be an option.
As you can see from the image, silk screen
printing was the perfect partner for producing the high- quality imagery and
accurate colours required for this particular job. Did you know you can also
silk screen print 4 colours process with or without specials?
For the best finish when screen printing onto
corrugated, a clay coated board will be used, this will allow for a smoother
more even surface to print to. Our team can guide you to the correct
combinations of material and print.
It’s Bubble Wrap Appreciation Day!Yes, you heard right, it’s officially Bubble Wrap appreciation day,
which is observed on the last Monday in January every year.
Did you know bubble wrap was not intentionally
created for bubble popping pleasure?
That’s right, the truth is Bubble Wrap was originally created from two
shower curtains being sealed together, the inventors then tried to market this
as wallpaper! Next, they tried to market it as greenhouse insulation (some
people even still use it in this way today). A year later the inventors
discovered its true calling and it’s now used worldwide to cushion and protect fragile
items in shipping or storage (as well as bubble popping pleasure of course).
Each year there is even a Bubble Wrap brand ‘Young Inventor’ award that
encourages finding new ways to use Bubble Wrap outside of packaging. These young inventors work hard every year to
try to create the newest Bubble Wrap craze.
How can you celebrate Bubble Wrap Appreciation
You could spend the day finding as many different ways as possible to pop bubble wrap
(there are a quite a few), or you can get online and order a big role of it for
all your shipping and storage needs, we have bubble rolls in lots of different roll widths, plus a huge range of bubble bags. You can order them all here in our online packaging shop.
We’ve looked back at the UK Packaging Awards of 2018 and
found this innovative flat wine bottle and box worth a mention. The bottle itself was inspired by the “Amazon
generation” of shoppers and created to fulfill online orders of wine that can be
delivered seamlessly into the home.
Not only is it a new shaped space saving bottle, it’s inventors
claim it’s made from 100% recycled PET and is slight and strong enough to be
sent by post.
Considering 33 billion bottles are consumed globally per
year, the space saving design of this bottle could have an immediate and
positive impact on reducing carbon emissions through logistics.
You can see it here packaged into a corrugated postal box
with a die cut fitting to hold it perfectly in place.
What’s this go to do with Packaging Supplies?
Well apart from loving the flat wine bottle concept, we produce postal packaging for all types of products that
are sent through the post by online retailers.
We can make boxes and fittings to perfectly suit your product and we can
either supply these branded or left plain Kraft or white.
Get in touch for a quote on your postal packaging.
Over the last couple of weeks’, we have blogged about just a
few of our most popular and essential packaging products, however these are
just a few of the 1000’s of items we have to offer.
Here’s a run-down of a few more of our most popular products:
Cardboard Bakery Trays – These versatile cardboard trays are
another extremely popular item. They are
widley used by bakeries for food items, and can be used to display many other products. The trays have
been designed to stack on top of one another with carry handles for ease of
transportation. Next day delivery is
Gable & Takeaway Boxes – Used for take away food or food
deliveries as well as being a unique option for low cost gift packaging. We currently have 2 types of gable box on
offer, one of which has a fold down handle allowing for stacking, making it
even more suitable for food delivery.
Archive Box & Lid – Sturdy, stackable archive boxes
supplied with a hinged lid and hand holes.
Our archive boxes come flat packed and are quick and simple to erect.
Bags – We have an extensive range of polythene bags, such as
clear polythene bags, cellophane bags, grip seal bags, write on bags, bubble
bags, clip close handle carrier bags, patch handle bags and white vest carrier
Protective Packaging – as well as the bubble rolls and
loosefill packing chips that we have already advertised, we offer many other
products for protecting your goods in transit, these range from tissue paper to
corrugated rolls, layer pads, centrefold sheeting and pallet tops sheets.
Visit our shop to see the full range of packaging available
eleventh day of Christmas, Packaging Supplies gave to me – Takeaway Food
We have a
great range of Ecoware products all available for next day delivery. Our Ecoware range includes compostable coffee
cups and lids, natural Kraft takeaway boxes and food trays, compostable PLA
cutlery, soup bowls and lids, smoothie cups and lids, portion pots and lids,
deli containers and straws which are either paper or made from biodegradable
Made from Ingeo™ Bioplastic PLA, our Ecoware range is 100%
compostable and biodegradable, made from a plant based renewable material,
these products have an 80% lower carbon footprint than tradition oil-based
plastic cups and containers.
environmentally friendly takeaway food packaging before 2pm for next working
On the tenth day of Christmas, Packaging Supplies gave to
me – Jiffy Padded Mailers
Another good allrounder for any pick, pack & despatch
business. These strong durable Jiffy
Padded Mailers will cushion and protect their contents. They have a fibre padded interior and a strong
puncture resistant exterior.
So easy to pack and seal, a must for all
despatch operations. Order yours here.
On the ninth day of Christmas, Packaging Supplies gave to
me – Mailing Bags
The waterproof protection of a mailing bag is essential for
protecting your smaller parcels from the elements. We have a budget and a glossy mailing bag
range available in lots of sizes. Mail
order bags are ideal for posting or courier despatch.
All our mailing bags are opaque and come with a
peel and seal closure making them tamper evident. Fast effective protection that you can’t do
without. Order yours now.
On the eighth day of Christmas, Packaging Supplies gave to
me – A Tape Dispenser
Tape guns are a very cost-effective way of speeding up your
packing process. Boxes can be sealed
quickly and efficiently when a hand-held tape gun is used to apply and cut the
You can order your tape guns here for either
50mm or 75mm width tapes. 2” (50mm) tape
guns will be despatched for next day delivery.