A short guide to packaging terms
Whether you are a packaging buyer, a
marketing department, or a new company start up, getting the right
presentational packaging is a huge part of selling your products. This is a
guide to make that process easier and enable you to pick the right materials
and print options.
Die cut boxes
Designed to fulfill more
exacting requirements. Varying designs can be used to provide special display
For example, crash lock bases,
locking tabs, hinged lids, windows and different integral fittings.
Depending on whether your
requirement is just for a shipping carton for your product or is more to create
a visual look, this is where the print option variety comes in. Starting with AÎÌøFlexo’
and moving up to AÎÌøLithographic’. (Please see bottom of this blog for help with
Many of these options can be
suitable for larger presentation boxes.
Carton Board (Folding carton boxes)
Carton board which can come in
a variety of different papers depending on what is the required effect for your
product and the necessary strength.
Kraft pack for example, is a
material that has become very popular with many online and take-away food
suppliers, giving an authentic and environmentally friendly image.
This product can be cut and glued
into over 300 different styles.
Special features like adding an
acetate window can be achieved.
Lithographic print can be
achieved which can be supplemented with a varnish or gloss/Matt finish.
Sleeves are commonly placed on die
cut or standard packaging to aid the point of sale affect.
Presentation boxes (Rigid box)
Paper covered rigid boxes for
any high quality products.
We have a catalogue of papers
with various texture and colours that can be applied to a rigid box.
Made to measure
Finishing options include
embossing and foil-blocking.
Briefly I will take you through the print
options, please look out for our blog next week which will go into more of the details
and benefits of using each of the print options.
Flexo (Flexographic) the ink
for the print is applied directly onto the print stereos made from rubber and
this is then transferred on to the printing surface. This process can be used
to print on to paper, cardboard as well as many other materials.
Litho printing (lithographic)
is a match made in heaven for high quality volume printing. The image is made
of a polymer coating and applied to an aluminum plate. This style of print is
beneficial when fine detail is required. It can be used with many of the
materials already mentioned and is also very popular with book printing.
Digital: Please follow the link to our blog that is
designed to show how your company or department could benefit from digital
This blog is only a small insight into some
of what can be achieved when trying to personalize/customize or bespoke your
packaging requirements. We hope it
assists you with some of the tricky terminology used within the industry.